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Attracting Affiliates to Your Sales Program
Copyright © 2005, David Hudson
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What could be better than exceeding your personal sales goals for
a given month or year? How about doubling, tripling, or
quadrupling your sales goal for the month? This is exactly what
affiliates can do for you. The amount of growth potential through
affiliates is unlimited. The more affiliates you have, the more
money you can make. Consider Sam Walton trying to run every Wal-
Mart store alone. He obviously wouldn’t be very successful. You
must realize that maximum growth you can’t be done alone. Think
of the success of companies such as Avon or Home Interiors. Their
success is based on two things: great products and excellent
affiliate programs.
To attract affiliates to your company you should make it worth
their time. Offering one percent of sales is not an attractive
offer. The higher the commission you are able to offer your
affiliates, the more affiliates will be tempted to join your
team. You should also provide your affiliates with the tools they
will need to successfully market all of your products, such as
banner ads, articles, and anything else that will help them to
better market the product. You should provide the affiliates with
updated product information through newsletters, new promotional
campaigns and etcetera to motivate and inform the affiliates.
You can choose to run your affiliate program in two different
ways, both of which are beneficial to your business. A one-tier
affiliate program allows you to generally offer a larger
commission and pays on one level. The affiliate will receive a
predetermined amount for each sale. The other, a two-tier
affiliate program, pays affiliates on two different levels. This
is done by allowing affiliates to recruit others to sell under
them. In this situation, the top level affiliate would receive a
slightly larger commission than the recruit or second level
affiliate. For example, if your company pays out 20% on a
particular product, the 1st level would earn 15% and the second
5%.
Setting up the affiliate program can also be done two different
ways. One way is to do it yourself through an affiliate tracking
software. This software will provide you with a way to track
affiliate sales as well as allow the affiliates to view their own
progress. The downside to this option is that you are responsible
for making payments. You can also choose to hire an affiliate
tracking company to do all the work for you. These companies will
allow the use of credit cards and completely run the affiliate
program from billing customers, paying affiliates, and also
paying you. This is a great option for the busy business owner or
the beginning business owner. It is also very affordable, as most
affiliate tracking companies only charge a small one time fee.
However you choose to run your affiliate program, it is sure to
increase profits for your business.
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Writer's Resource Box:
David Hudson can help YOU
start your own profitable business on the Internet
within the next 24 hours... To learn more, visit:
http://www.dreamsr.us/pips.html
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The article on this page is Copyright © 2005, David Hudson
You are not required to show the creative commons license
notice when you reprint this work.
This work is licensed under a
Creative Commons License.
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Article Marketing Tips:
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- Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
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