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Zoom in on Ezines
Copyright 2003, Scott F. Geld
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Do you know how to really increase your sales & profits online?
A guaranteed route to success used by many Internet marketers
who turn a profit is to incorporate ezines & newsletters into
their marketing strategy. Ezines and newsletters are a genuinely
useful tool in the Internet marketer’s armory. They serve as a
platform to communicate products & services to subscribers who
have a qualified interest in a certain field or subject – either
through advertising, product endorsement or articles and
content. Some ezines offer free advertising - especially to
new subscribers - whilst others grant advertising for a small
fee. You can even purchase advertising space through auctions
such as at http://www.ezineadauction.com/.
There are several thousand ezines up & running on the web, so
you are sure to find a bunch that have subscribers who match
your target criteria. If direct advertising in the ezine is not
an option, then contact the owner/webmaster and offer to write
content in exchange for insertion of your tagline or URL, and
– hey presto! – free advertising! Many owners are only too
glad to receive help developing fresh content.
More success can be gained if you start up your own ezine or
newsletter. Not only will you be able to advertise your products
& services to your own subscriber base, but you can turn it into
a profit center all of its own by offering advertising space
to others! As recognition of ezines & newsletters as a valuable
marketing tool increases, then you will find escalating
opportunities to sell advertising space to people and companies
clamoring to get on board and gain access to your subscribers.
A quick tip – A good way to add subscribers to your ezine is to
advertise it in other related ezines and newsletters – this will
build up your subscriber base real quick!
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This article was originally written: September, 2003
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The article on this page is Copyright © 2003, Scott F. Geld
You are not required to show the creative commons license
notice when you reprint this work.
This work is licensed under a
Creative Commons License.
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Article Marketing Tips:
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- Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
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