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Writing Ebooks
Copyright 2003, Scott F. Geld
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Books are about sharing our knowledge and our experiences. They
articulate feelings and information for people who do not have
these kinds of communication skills. If you can think, you can
hear your voice. If you can hear your voice, you can write.
Writing is a simple extension of your mind to your fingers.
Do this exercise:
Open a blank page in your word processing program. Let your
fingers hover just above the keys of your keyboard and close
your eyes. Now clear you mind and let it fill with silence.
Into that silence, let your thoughts begin to focus on what
you instinctively know you can do well. Things you excel at.
As each thought rises, type it. Baking, stained glass,
gardening, restoring classic cars…write until the well runs
dry.
Now open your eyes. Like magic, before your eyes, here is a
list of topics for potential ebooks!
There is no price that can be placed on your unique knowledge
and experience. The trick is to draw from the well of that
knowledge and use it to create an ebook.
Internet businesses are hungry for information about how to
turn their websites into profit-making machines. Whenever an
entrepreneur first starts a business, he or she lacks the
patina of experience that comes from many years of working
in the trenches. If your ebook can help rocket them forward in
time by providing them with your invaluable business know-how,
you've got a topic for a beneficial and successful ebook.
Ebooks are one of the most powerful marketing tools available in
the world today. They can be sent out as attachments in emails,
offered for free or for a fee on your website, or sent out on
discs through the mail. They can be marketed by your affiliates
through links on their sites and in your ebook. You can offer
your ebook through an autoresponder, thereby capturing email
addresses and building a list of potential customers. Or you
can use your ebook to build an opt-in email list — by sending
email only to people who want it, you differentiate your
messages from spam and increase the value of your list.
The ebook format is one of the most versatile on the Internet.
You can use it to create brochures, newsletters, courses
offering advice and information about your goods or services,
training tools — all for a profit. Using ebooks correctly and
with business savvy will direct quality traffic to your website
and generate potential sales. Ebooks can educate your visitors
about your products or services, and teach them about new
procedures or techniques. You can use free ebooks to reward
visitors for filling out a customer survey, which in turn gives
you invaluable insight into customer motivation and habits.
Giving away your ebooks for free helps to build solid business
relationships and keep your customers coming back to your
website. Ebooks will help build your reputation as an expert
in your field and make your business a known commodity.
If you want to write about Internet Marketing, you will find a
mountain of ebooks about this subject. You must go through them
and locate what is missing. You can market ANYTHING on the
Internet. What about a book about marketing a business that
trains bloodhounds as search and rescue dogs? Or a book about
marketing a business that grows organic herbs and mushrooms?
Figure out what you’re passions are and then turn them into
ebooks!
Ebooks are a road to personal fulfillment and financial success.
They are fairly simple to produce and the cost is minimal. Your
ebook not only has the potential to create profits, but it may
very well transform you into a celebrity. In turn, your value
increases along with your profits. Like a tree lush with leaves,
your ebook will fly across cyberspace, shedding its seeds of
knowledge. And those seed will bear the fruit of new clients
and opportunities for many years to come.
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This article was originally written: September, 2003
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The article on this page is Copyright © 2003, Scott F. Geld
You are not required to show the creative commons license notice when you reprint this work.

This work is licensed under a Creative Commons License.
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Article Marketing Tips:
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- Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
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