If you're lucky 80% of your subscribers will never produce a
dime of income for you.

Seems like an odd way of putting it I know.  And I say, "if
you're lucky" because most of the time the numbers are worse.
Much worse.  In some cases the percent of "never buyers"
littering an ezine list approaches 99%.

But that's not all.  If you depend on ezine ad sales it's
downright scary.

Cut throat competition and plummeting online ad rates are
shrinking ad revenues.  Just ask Yahoo!.

What's more there's simply too much response killing spam to
wade through.  Which makes it harder to make money with ezines.

These problems have become so bad some prominent internet
marketers have all but abandoned free ezine publishing.

Others are hampered by failing to recognize a critical ezine
subscriber reality.  That is, at best no more than 20% of your
subscribers will ever become buyers.  And that's only if you do
a super-human job of bonding with them.  Plus deliver a constant
stream of useful and original content.

Yet you and I both know most don't do that.  Not even close.

Still that leaves an obvious question unanswered  What do you do
with the leftover 80% plus?

Because if they aren't going buy from you they are really pretty
much useless.

At best they dilute the responsiveness of your list - while
expecting all you've got for free.

At worst they are the first to complain, make cutting remarks
about content, or go on and on about how "pushy" your promotions
are.  Wasting your time and making your life miserable.  Who
needs that?

The solution?  You need to thin the herd and separate the buyers
from "never buyers" as soon as possible.

Do so by making an irresistible offer to new subscribers.  One
that any who will ultimately buy from you can't refuse.  In
other words a limited time offer that compels them to buy fast.
Compressing their buying cycle down from months to weeks.

In fact, if done right, most of the time you should know within
six weeks after they sign up if they're ever going to buy from
you or not.

Having spotted the winners next you need to recycle the
leftovers.

For instance you could offer to joint venture with another
publisher in your niche.  Even a direct competitor.  Running an
article and pitching a product to non buyers (both of which the
JV partner provides).  Then splitting the proceeds - which can
at times be considerable.

And why not?  It's found money for both of you with little risk
for either party.

Same idea with a twist.  You could offer to test new products on
your list for a cut of the action.  Just because they won't buy
from you doesn't mean they won't buy a new product from someone
else.

Another idea would be to trade baskets of subscribers.  You get
access to a new crop of subscribers to see how many will respond
to your irresistible offer and go on to spend even more with you
over time.  The other publisher bulks up their list count.
Perhaps letting them sell their ads for more than before.

That's just three quickies.  I'm sure you can think of more.

But doing things like this lets you boost response rates…gives
you a constant flow of new potentially profitable
subscribers…and adds to your bottom line…all at very little cost
to you.

So those are just a few ways you can weed out but still make a
profit from those subscribers who will never buy from you.