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John Gergye of Traffic-Test-Tube.com, invites you to reprint this article in your print publication, ezine, or on your website. This is a Free-Reprint article. The only requirements for publishing this article are:

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  • You must forward a copy of the ezine or newsletter that contains the article inside to the author at: gergyej91@aol.com.
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  • SEO Strategies: All You Really Need to Know You Learned in Kindergarten
    Copyright 2002, John Gergye

    Everyone is clamoring for new and improved seo strategies.  Not
    necessary.  All you have to do is apply what you learned in
    kindergarten.
    
    Think I'm kidding?  I’m not. Take a look.
    
    Know Your Name and Address - Sounds simple enough, right?  But
    too many sites don't know who they are or what they are trying
    to be.  Instead of focusing on one topic, or theme, they try to
    be all sorts of things at once and succeed in being nothing to
    no one.  Which certainly isn't a winning seo strategy.
    
    Play Fair - Don't try to fool the search engines with things
    like invisible text or keyword stuffing.  Or try to trap
    visitors with the disabled back button trick.  Try these and
    you'll likely fail "Plays Well With Others".
    
    Don't Take Things That Aren't Yours - Never grab someone else's
    content as your own.  Don't "borrow" their HTML either.  Always
    do your own work.
    
    Learn Your ABCs - If you can't get the basics right why sweat
    being double promoted?  When it comes to search engines that
    means having a working knowledge of meta tags, knowing how to
    target the right keywords, using decent keyword density and
    understanding themes.  Knowing how to create helpful content and
    write catchy titles that appeal to humans and bots helps too.
    C'mon now.  These are seo strategies anyone can learn.
    
    Stick Together - Links are what makes the web go round.  Like
    holding hands in the hall, it's the glue that lets like minded
    sites stick together.  Get linked.
    
    Don't Cut in Line - AFTER you've built up the count of incoming
    links, THEN you're ready to get into link focused search engines
    like Google.  Don't try to cut in line. You might get tripped up.
    
    Always Have Something for Show and Tell   - Web site
    optimization starts and ends with content.  Fresh content.
    Quality content.  Content that tells visitors what they want to
    know.  Never show up at search engines or directories empty
    handed relying on flash or graphics with little if any content.
    That's like saying the "The dog ate my homework (wink,
    wink) but give me an 'A' anyhow".
    
    When You Color, Stay In the Lines -  Take care to code up
    quality HTML and validate it to make sure it's right.  Avoid
    javascript intensive pages. Tricked out graphics heavy pages
    don't appeal to search engines much either.  But "Plain Jane"
    ugly ones sure do.
    
    Share - Sharing is a good linking strategy. Especially when first
    starting out. By that I mean don't be afraid to be the first to
    link.  Networking like this just makes good sense.  It's a smart
    seo strategy.  Besides many webmasters run more than one site.
    Once they see you are polite they just may want to share links
    with you from all their sites.  Now wouldn't that be nifty?
    
    Apply these simple seo strategies and you just might get a gold
    star or a top search engine ranking - whichever you prefer.  And
    that's what we all want, right?

    Are you a search engine whiz or still stuck in search engine kindergarten? Why not take John's Search Engine Quiz <http://www.traffic-test-tube.com/search-engine-quiz.shtml> and find out? No matter your score, you'll get an email special report that goes over your answers and reveals common mistakes webmasters all too often make. Test your search engine smarts now!



    This article was originally written: July, 2002


    More Articles Written by John Gergye
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