It is a must for you all to know, how do search engines work. 
Search engines are not human and they don’t scan the pages as we 
do. They are just robots, which work on the codes and mechanism 
implied upon them. If you have a small business website and are 
trying to close sales on a single visit from a customer, it is 
advisable that you don’t make a rich media enhancements like 
flash animation and excessive graphics, which result in slow 
page loading time and makes people run away. Established players 
or business, which are concerned on spreading awareness about 
their business rather that selling a single standoff product 
usually uses high media enhancements.

Proper website design is the key to a higher search engine 
ranking. Before you begin to construct your website, take the 
time and consider the design elements those are essential to 
both the viewer and the search engines. This will also 
contribute in determining the ranking of your website. Design 
your web site so that every page contains “title”, “description”,
and “keyword” meta-tags.  These tags are the basic road map for 
the search engines. When a search engine enters your web site 
these tags prepare the spider for what to look for on your web 
page. They prompt the search engine for what words you feel are 
important and to use them in the ranking process.

The layout of your web site becomes significant to higher search 
engine ranking. Placement of text in the optimal positions on 
your website becomes paramount, so if the search engine ignores 
the meta-tags – which many are starting to do because of abuse 
and spamming – then text placement will become the first 
impression that search engine robots would read.

Spiders of the search engines crawl on the web page and index 
your website. You have to be very clear about your requirements. 
Keep all your content optimized for all the major search engines.
Though all have almost a similar mechanism, you can even learn 
about how all search engines work, and then design your web 
content in accordance. For example, Google has a specific set 
of rules, which it uses to index web pages. It can be learnt 
from Google itself and you can put your content with the 
specified guidelines. This is a time consuming process but as 
you know: "No Frill Without Drill". You can also hire specific 
companies that can optimize your website to specific search 
engines. 

Viola! You have achieved your dream of learning some key aspects 
of Internet marketing.