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Website Marketing Secret Weapon
Copyright 2003, John Gergye
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Every week my website marketing challenge is made a little
easier by one email. That when opened tells me exactly what
visitors to my sites want.
And don’t you agree website marketing is easier when you
know what your visitors want?
Problem is, despite log file analyzers, keyword research tools
and the like too many webmasters seem out of the loop when
it comes to knowing that. Leaving them groping in the dark
without a flashlight.
Which bring me to my secret weapon. And admittedly it’s not
the first thing you’d think of when it comes to website
marketing.
Curious as to what that is?
Well I’m talking about the list of terms people searched my
site for provided free of charge by the site search service I use.
Powered by Atomz.com, this independently hosted search
solution not only gives me a fast, ad-free search tool that’s
ideal for my sites, it also reveals that critical website
marketing intelligence we all crave. That is, exactly what
visitors are looking for.
This way if enough visitors are looking for certain info all
that’s left is for me to give it to them! Who knew?
Plus there’s nothing to it. The site search is super simple
to add to your site using a bit of HTML provided by Atomz.
Oh and did I mention there’s absolutely no cost for sites
with fewer than 500 pages?
Then each week just check your inbox. Find out what was
searched for plus get hot tips on how to get more out of this
service.
For example one recent tip revealed how to redirect visitors
to the exact page with the term they were looking for when
there is only one page like that on your site.
Another thing? Once set up everything runs on auto pilot.
It logs the searches and fires off the weekly keyword report
like clockwork. From there I simply track the results with
a spreadsheet. Creating content as demand warrants.
Plus since I’m often surprised by what people are looking
for, I feel it gives me a heads up on hot topics I may not
have gotten wind of yet.
Oh yeah here’s a no charge "idiot proofing" tip. One I wish
someone had passed on to me. Do remember to tell Atomz to
update the pages indexed from your site once a week.
It’s a once and done kind of thing that I overlooked initially.
And I discovered only when doing a test search for a keyword
I KNEW was on a page within my site but couldn’t find. Don’t
make that same mistake.
Anyway, to find out more about Atomz Free Express Search
and how it can help your website marketing efforts visit
http://atomz.com/search/trial_account.htm. You may find
it’s a website marketing secret weapon you’ll want to add
to your site. That way you too can discover what visitors
want in your inbox each week.
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This article was originally written: July, 2003
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The article on this page is Copyright © 2003, John Gergye
You are not required to show the creative commons license notice when you reprint this work.

This work is licensed under a Creative Commons License.
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Article Marketing Tips:
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- Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
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