Scott F. Geld of Marketing Blaster.com, invites you to reprint this
article in your print publication, ezine, or on your website.
This is a Free-Reprint article. The only requirements for publishing this article
are:
You must leave the article and resource box unedited.
Minor editing to the
article is permitted, only for the purpose of correcting any
overlooked spelling or grammar problems. You are not allowed
to change our recommendations, nor are you allowed to change
the context of the article.
You may not use this article in UCE (Unsolicited Commercial Email).
Email distribution of this article MUST be opt-in email only.
You must forward a copy of the ezine or newsletter that contains the
article inside to the author at:
sfg5@marketingblaster.com.
If you post this article on a website, you MUST set any URL's
in the body of the article and most especially in the Author's
Resource Box as hyperlinks. You must also send us a copy of
the URL where you have posted this article.
If you find any of the rules to be unsavory or unacceptable, please
do not publish this article. While we are happy to make the content
available to you for your own use, we must insist on having our rules
and *Terms of Reprint* honored in full.
Thank you for adhering to these four very simple rules.
Search Engine Marketing
Copyright 2003, Scott F. Geld
|
Search Engine Marketing is one of the most important ways of
marketing your business and getting noticed. Most of the people
start with search engines and if you are not listed and ranked
higher on the most popular ones, then the chances are you would
never be even noticed. It is just like having a great restaurant
with great menus, but no readers. Where would it take you?
Probably “no where”! Search engine optimization and positioning
should always be the first and foremost chief concern of any
Internet marketing strategy. You should search extensively for
information, guidelines, and tips to help webmaster achieve
good rankings on search engines. You can search for the latest
online tools on the Internet itself to facilitate the
implementation of your search engine strategies and plan.
Do everybody know that a website is all about content and
product? Yes, they do. Marketing on the Internet through search
engine is done through the content you place on your website.
Content is like a fire to those flies (i.e. readers here). So
when you create your website and decorate it with content, you
should keep the few things in mind. You have all the important
meta-tags listed in your HTML document and you should also be
using the right keywords, descriptions and title for your pages.
Beside these, you should also put cool scripts and graphics to
make your website stand out in the ocean of information and make
it look attractive. Marketing through search engine can broadly
be classified under below mentioned heads.
Submission at Main Search Engine
You must first possess a ready website with all the meta-tags
in place and ready to be submitted to key search engines. The
major search engines where you can submit your website, are
listed hereunder:
AllTheWeb.com (FAST Search)
AltaVista
Google
Ask Jeeves
Lycos
AOL Search
MSN Search
Direct Hit
Yahoo
HotBot
Netscape Search
iWon
Inktomi
LookSmart
Open Directory
Search Engine Ranking
More than 85% of the people get to know about other sites
through the search engines. According to a survey by ‘Forrester
Research’, 57% Internet users considered search engines the best
way to get on to a website. Email scored the second place by
securing 38% of the users; external links third with 35%, and
28% opted for “word of mouth”.
Just don’t get relaxed here! A mere submission of your site to
the search engines is not enough. Unless your site appears in
the top 25 of the major search engines, there is hardly any
point in taking pain and submitting your beloved site.
According to the April 2000 issue of ‘Target Marketing
Magazine’, the success rate of different mediums is as
follows:
Search Engines 46%
Word-of-mouth 20%
Random Surfing 20%
Magazine ads 4.4%
By accident 2.1%
TV spots 1.4%
Targeted email 1.2%
Banner ads 1%
Ergo, you would be loosing thousands of potential customers and
register millions of dollars in lost profits, unless your web
site secures the top position in search engines. The search
engines are the most important source of traffic for your web
site. Ignoring them would be foolish.
Search Engine Optimization
Link popularity is the most important ranking factor to consider
for the search engine if you are trying to improve your position.
The best way to enhance your link popularity is by exchanging
reciprocal links with other webmasters. The topic being very
vast needs a separate section in order to get explained
appropriately.
So keep all these in mind and put your best foot forward to help
your website reach places and get noticed by classes and masses.
|
This article was originally written: October, 2003
|
The article on this page is Copyright © 2003, Scott F. Geld
You are not required to show the creative commons license
notice when you reprint this work.
This work is licensed under a
Creative Commons License.
|
|
Article Marketing Tips:
| |
|
- Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
|
|
