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Geoff Gannon of Gannon On Investing, invites you to reprint this article in your publication, ezine, or on your website.

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    Why Return on Assets is the Hit by Pitch of Investing
    Copyright © 2006, Geoff Gannon

    Despite all appearances to the contrary, this is an article about
    investing – not baseball. So, to those of you who love reading
    about investing but hate reading about baseball: don't be
    deterred. It's worth reading all the way through.
    
    Return on assets is the hit by pitch of investing. Common sense
    suggests it isn't a very important measure. Why would any
    investor care about return on assets when return on equity and
    return on capital tell you so much more?
    
    You don't have to know a lot about baseball to know that the
    number of times a batter is hit by a pitch shouldn't tell you
    much about his value to the team. After all, getting hit by a
    pitch is a fairly rare occurrence. Even if some players are truly
    talented when it comes to getting plunked, they still won't get
    hit enough to make a huge difference, right?
    
    That's true. In and of itself, the act of getting hit by a pitch
    is not particularly productive. But (and here's where things get
    interesting), as a general rule, a simple screen for the batters
    who get hit most often will yield a list of good, underrated
    players.
    
    Why? The most likely explanation is that a HBP screen returns a
    list of players who are similar in other, more important ways.
    Perhaps batters who get hit more often also tend to walk, double,
    homer, and fly out more often – while grounding into double plays
    less often. Even a casual baseball fan might suspect this.
    
    Since this article is about investing rather than baseball,
    there's no reason for me to discuss whether such a correlation
    really does exist. I'll just provide a list of the top ten active
    leaders for HBP: Craig Biggio, Jason Kendall, Fernando Vina,
    Carlos Delgado, Larry Walker, Jeff Bagwell, Gary Sheffield,
    Damion Easley, Jason Giambi, and Jeff Kent.
    
    After the top ten, the list is no less impressive. #11 – 15 are:
    Derek Jeter, Luis Gonzalez, Alex Rodriguez, Matt Lawton, and
    Barry Bonds. Since this list is based on career totals for active
    players, it's biased towards players who remain in the majors and
    who get a lot of plate appearances. That fact alone means the
    guys on this list are likely going to be above  average players.
    However, even if you look at the single season HBP list, which
    includes a few young players (e.g., Jonny Gomes), the guys with
    high HBP totals still tend to be extraordinarily productive
    offensively.
    
    Simply put, screening for HBP tends to return a much higher
    number of "bargain" batters than you'd expect. One explanation
    for this is that the good things players with high HBP totals do
    tend to be less conspicuous than the good things other players
    tend to do.
    
    Might there be a parallel in the world of investing? You bet. So,
    again I say -
    
    Return on assets is the hit by pitch of investing.
    
    Return on assets is a good screen for high – quality, low –
    profile businesses. A high return on equity does not go unnoticed
    for long. Sometimes, a high return on assets does. Jakks Pacific
    (JAKK) is one good example of a high ROA stock. Its returns have
    basically been what you'd expect from a toy company. That may not
    sound like great news to owners of Jakks; but, it is.
    
    Jakks sells at a price – to – earnings ratio of about 12 and 
    a price – to – sales ratio of about 1. The company has grown
    quickly. Over the past five years, revenue has grown at an annual
    rate of about 25%. Shareholders haven't enjoyed the full benefits
    of that growth, because of share dilution – but, that's something
    best left to a longer discussion of Jakks. The point here is
    simple.
    
    Jakks may not be anything special as a toy company, but it is a
    toy company. Jakks' past return on assets proves that simply
    being a toy company is something special. Jakks' "normal" ROA of
    around 5 – 12% may be nothing extraordinary in the toy business;
    but, it is far more than what most businesses earn. If there will
    be any future growth at Jakks, the current P/E of 12 will be
    shown to have been utterly ridiculous.
    
    If you screen for high returns on equity, you might have missed
    Jakks. But, if you screen for high returns on assets, you'd have
    caught this apparent bargain. By the way, I believe Joel
    Greenblatt's magic formula would have lead you to Jakks as well.
    
    Village Supermarket (VLGEA) is another stock that has often
    earned a good return on assets, but has failed to ever earn a
    high enough return on equity to get much attention. This business
    is not as cheap as it once was; but, it isn't exactly expensive
    at these prices either. For at least five years now, Village has
    looked quite clearly like it should be valued as a mediocre
    business. That's saying something, because the market has
    continually valued VLGEA as a sub – par business; which it isn't.
    
    In 2000, you could have bought VLGEA at a 50% discount to book
    value. In 2001, the average buyer still obtained shares at a
    greater than 25% discount to book value. By then, anyone who had
    been monitoring Village's return on assets for the previous five
    years would have known the stock was cheap.
    
    For the last ten years, Village's return on equity has been
    nothing more than average; however, the performance of the stock
    has been anything but average. An investor with one eye on
    Village's price – to – book ratio and the other eye on Village's
    return on assets would have enjoyed the decade long climb without
    breaking a sweat.
    
    Another one of my favorite high ROA stocks is CEC Entertainment
    (CEC) – better known as Chuck E. Cheese. Recently, the stock has
    earned a good return on equity. However, a simple screen based on
    ROE would have brought a lot of less than wonderful businesses to
    your attention along with Chuck E. Cheese.
    
    Return on assets told a different story. Chuck E. Cheese has
    consistently earned an extraordinary return on assets for the
    last decade.
    
    Now, it's true that Chuck E. Cheese has earned a very nice return
    on equity as well. But, if you're an investor who knows what
    normal ROA numbers look like, one look at CEC's return on assets
    will blow you away.
    
    Debt can play the role of the fairy godmother. So, an investor
    needs to look beyond the veil of current performance. Return on
    assets can often provide a glimpse of what the stroke of midnight
    will bring. ROA is just one piece of the puzzle. But, it's an
    important piece nonetheless.
    
    A high return on assets doesn't guarantee quality. However, 
    I've found that Mr. Market has usually offered many more small,
    growing companies with extraordinary returns on assets than he
    has offered small, growing companies with extraordinary returns
    on equity.
    
    Therefore, just as a general manager might want to run a quick
    screen for a high HBP number, you may want to run a quick screen
    for a high ROA number. I know it's not supposed to be the best
    indicator of a bargain. But, in my experience, it tends to turn
    up a lot of neat ideas.
    
    Obviously, a high return on equity is important. I'm not saying 
    it isn't. I'm just saying a high return on assets is more 
    important than you think. 
    



    Writer's Resource Box:
    Geoff Gannon is a full time investment writer. He writes 
    a (print) quarterly investment newsletter and a daily value 
    investing blog. He also produces a twice weekly (half hour) 
    value investing podcast at: http://www.gannononinvesting.com




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