How far down your sales page do your prospects scroll? At which 
point do they stop reading your message and leave your site? What 
is the weakest part of your sales pitch?

Do you know the answer to these questions?

If not, why not? What's your excuse for throwing money away by 
being ignorant about your prospects' behavior?

Do you inspect referrer logs to see which keywords your prospects 
use to find you in search engines? Do you pay attention to clicks 
from different PPC and banners ads that you run? Do you watch the 
traffic sent to you by your joint venture partners?

I'm sure you do. But if you track what your prospects do to get 
to your sales page then why don't you track what they do once 
they have arrived?

In case you don't think it's important, let me show you just a 
couple of things you can find out about your sales page by 
measuring how far down your prospects scroll before leaving your 
site.

Let's say you start your sales page as a story you tell to a 
friend about this great solution to a problem. The story goes 
or and at some point, you show your true face -- you show the 
prospect that you are in fact selling something and you show 
him/her the price.

If you found out that too many people drop off at the exact point 
where you first mention your price then you would know that it's 
too early in the sales pitch to start pushing. You would need to 
soften up the introduction of the commercial nature of your offer 
at that point in your sales copy.  In other words, you would need 
to talk even more about the weather before asking for a phone 
number.

Another example is being able to see how strong or how weak your 
headline and the first paragraph are. If you saw that only a 
relatively low percentage of your visitors start scrolling down 
then it's a sure sign that you are not getting them interested 
enough in the first couple of seconds and they simply leave your 
site without giving the rest of your sales letter a chance. You 
would quickly know that you need to work on the opening before 
putting any more time into the rest of the sales letter.

If on the other hand you saw a large percentage of people 
scrolling down but leaving at some other point of your sales 
pitch then you would know that your headline does it's job and 
that you should concentrate on improving something else on your 
site, besides the headline.

By now, I hope you realize that knowing how far down people 
scroll is a very valuable piece of statistics to have. And if you 
are a smart marketer then you should be willing to pay good money 
for the ability to measure it.

Fortunately, there is a solution available that does what I just 
described and you don't have to pay anything to use it.

It's really simple and your sales page can be set up in just a 
few minutes.

You can find more information about this great tool here:

http://st.goudkov.com/

You will be amazed at how much more understanding about your 
prospects' behavior and your sales letter's structure you gain. 
Once you get a hang of this tool, you will never want to release 
a new site without using it.

P.S. -- P.S. is a very important part of a sales page, but do you 
know if your prospects even get to the bottom of your sales page? 
Do you know if they read your final pitch and the last chance for 
a conversion? Use this tool and you'll know. 

Konstantin Goudkov specializes on various aspects of internet 
marketing. You can find his latest tool that is available to 
public at: http://st.goudkov.com/