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Good Bets for eBooks
Copyright 2003, Scott F. Geld
Good Bets for eBooks
Are you thinking of marketing eBooks on the Internet? Do you
know that some types of material are better suited to eBook
format than others, and that successful marketing depends on
knowing the difference? Read on to find out when some types
of material are well suited to eBook format?
When Order Isn't Beneficial
An eBook can fit the bill when the subject matter lends itself
to the reader deciding on the sequence that they want to read
information in. For example, you don't need to read a book on
gardening in any particular order. If it's information on
plants for a garden pond you want, then an ebook makes it
easy to jump to that information.
When Multimedia Adds Value to the Book
If the addition of music or sound benefits the user, then an
eBook is the perfect medium. For example, interactive books can
teach children to read by presenting the words visually and then
sounding out the words for the child to hear. In this case, the
element of sound makes an eBook more valuable than a print book.
When A Search Capability Improves Usability
If giving the user the ability to search through content and
find a specific bit of information enhances the usability of
the information, then you have an excellent candidate for an
eBook.
When Huge Amounts of Data are Involved
Whenever masses of information in print format means that
portability and cost is prohibitive, then the answer is an
eBook. For example any kind of encyclopedia is a good eBook
candidate. With eBooks storage isn't an issue, portability
is easy and the eBook format can decrease costs.
So if you haven't considered using an eBook in your marketing
strategy, think again!
Scott F. Geld is the Director of Marketing for
MarketingBlaster.com, a company providing targeted
traffic and leads: http://www.MarketingBlaster.com
This article was originally written: October, 2003
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Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
