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The Merits of Exchanging Links
Copyright 2003, Scott F. Geld
Exchanging website links is fast becoming the essential online
marketing strategy of the 21st century. Sites boasting a
diverse array of reciprocated quality links with relevant
sites receive more visitors – this is a FACT! Search engines
– the most popular method by far of finding a website – now
place a high value on a site’s link popularity in their ranking
algorithms. Linkages from websites that are already highly
ranked by search engines will positively impact upon your
site’s rankings. But before you rush into overdrive on your
quest to exchange links with every webmaster you come into
contact with, there are certain rules that you’ll need to
observe to insure that your site popularity is maximized.
1) Quality Links – Search engines value links to and from
sites that offer quality information on pages that are not
overloaded with advertisements and pop-ups. If you link to
a high-traffic volume site that is poor on relevant content,
it is unlikely you will see an improvement in your search
engine ranking. Links to link farms & Free-For-All (FFA)
sites will also have a negligible impact.
2) Relevant Links – Link to sites that compliment the topic or
category of your site, thereby offering the web visitor more
information on a relevant topic. This is sure to boost your
search engine ranking and pull in more qualified visitors to
your site from those that link to you.
3) Quantity – The more quality links to relevant sites that you
have, then the better your search engine ranking and traffic
volume will be. You may need to have 200+ active links in
place before you’ll see the benefits.
4) Consistency – a consistent ongoing campaign of link
exchanging is vital to your success. Not only should you
look to build link volume, but you should also look to
constantly review the links you have in place to keep them
fresh and up to date.
Scott F. Geld is the Director of Marketing for
MarketingBlaster.com, a company providing targeted
traffic and leads: http://www.MarketingBlaster.com
This article was originally written: October, 2003
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Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
