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Business is Changing
Copyright 2003, Scott F. Geld
Business is Changing
It's common knowledge that the Internet has enjoyed explosive
growth and has affected nearly every industry in every country
in the world. It is changing how we socialize, how we educate
ourselves and how we do business. Just what are some of these
changes?
Continually Shorter Product Cycles
Especially in the software industry, product cycles are becoming
shorter and shorter. Typically, a software product goes through
several stages before being released; code is developed, the
product is tested internally, then possibly tested by the
intended user audience, it's revised and released for sale.
Yes, released for sale even though known bugs or deficiencies
are present. But these bugs don't affect the overall efficiency
of the product, and 'patches' to fix the bug can be issued after
the product's release and downloaded off the internet. The
product is out the door and in the market place competing for
sales even though it isn't perfect.
Instant Communication Forces Increased Productivity
Studies reveal that today's businesses have far less free time
to ponder decisions. Email makes it possible to instantly
communicate with one another. In business, this accelerated
communication means that decisions are expected more quickly.
Eliminated are the necessary time gaps made possible with snail
mail and slower forms of communication. These time gaps must
now be filled with increased productivity in order to keep
pace and compete.
Information Overload
Experts estimate that we have created as much data in the last
30 years as our forbearers did in the last 3000 years. The
Internet has made information instantly available to everyone
at any time. If your customers don't like the price you quoted
for your product, they can find a competitor on the internet,
check out their price and use it to negotiate with you. Or,
a customer can simply order the product online from your
competition. Internet users can even find out your wholesale
costs and determine what your markup is. Now that's leverage.
Clearly the Internet has changed and continues to change the
way we do business. Are you ready?
Scott F. Geld is the Director of Marketing for
MarketingBlaster.com, a company providing targeted
traffic and leads: http://www.MarketingBlaster.com
This article was originally written: September, 2003
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Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
