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If you have been involved in the MLM industry for even a small
amount of time you have undoubtedly heard the term Heavy Hitter.
No, we are not talking about fat baseball players. We are talking
about those people that are making mega bucks and that are the
top earners in their company and have gotten their often at the
expense of their people under them.
The term Heavy Hitter conjures up thoughts of fame and fortune.
Maybe not the fame most people would think of but in the MLM
world these people take on a mightier than thou aura that many
worship but only very few will ever attain. How few you ask? Well
so few that when you do the math the number is almost as close to
zero as you can possibly get. With those numbers I wouldn't even
think of trying to become a heavy hitter!
I know what your saying. "I thought this article was about
becoming a heavy hitter." Well it is about learning to make money
like the heavy hitters without having to be like them. First of
all the heavy hitters are all about numbers. Do the numbers! Do
the numbers! Make 100 dials a day! Dial for dollars. These are
the things they will tell you.
People are not numbers they are people. They have dreams, desires
and goals just like you do. They have loved ones who they are
mothers, fathers, grandmothers, grandfathers, aunts and uncles
to so why should they be treated like a number. This recruiting
method only teaches others to be recruiters and not sponsors.
Heavy hitters never know their personally sponsored peoples "WHY"
or even their dreams, goals or their spouses or children's names.
"NO is a good thing" is another great lie that the heavy hitters
will tell you. Just get 100 "NO's" and you are just that much
closer to getting a "YES". For most people its like get two or
three "NO's" and then you are one step closer to quitting. The
word "NO" takes a lot of good people out of this industry. Just
imagine, you go out for a nice candle light dinner then maybe a
movie where you hold hands and cuddle with your spouse, you get
home take a nice hot bath, listen to some soft music, then do
some more hugging and kissing. Then your spouse says "NO". 99
more NO's like this and maybe you will get lucky.
"Talk to EVERYONE" is another great line the heavy hitters will
tell you. Just like you wouldn't try to sell construction boots
to a housewife why would you want to talk to everybody about your
opportunity. Not everyone wants your opportunity. This method of
talking to everyone only works for about 10% of the population.
The other 90% hate, aggressive, pushy sales people and they hate
thinking they have to be that way to be successful in this
business. Only target people who want your products and services.
Another tool the heavy hitters give you is self-talk. Just look
in a mirror and say: "If it is to be, it's up to me." True,
success may be in you and only you but that does not mean you can
be successful without help form others. My mentor has studied and
analyzed a ton of network marketing companies in his 26 year
career and has found that every single company that was not
relationship driven even though they had a remarkable product
or service eventually failed. He also learned that every
relationship driven business no matter how bad the product or
company survived.
If you still want to be a heavy hitter that's fine just be warned
that these methods are not duplicable and that your business will
become more of a sales business. Sure you may get a lot of people
into your deal but after a year very few will still be left. You
will continually have to get more and more people in your deal to
make any money. Why not sponsor people into your business that
want to be in your business and not people that you slammed into
the business. If you had to sell your people on the business then
you will have to sell them every month to do the business. This
sounds like too much work to me. Learn to do the business
correctly, work hard for the next two or three years so the
business will pay you, your children and your children's
children.
Writer's Resource Box:
Ralph Greene lives with his wife Naomi Greene and their two
children. For years he has owned various businesses. Now he
helps people achieve success in network marketing. Get your
complimentary copy of "Success in 10 Steps" at:
http://greene.bigmlmlies.com/?mad=3549
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Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.