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Geoff Gannon of Gannon On Investing, invites you to reprint this article in your publication, ezine, or on your website.

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    Against the Top Down Approach to Picking Stocks
    Copyright © 2006, Geoff Gannon

    If you have heard fund managers talk about the way they invest, 
    you know a great many employ a top down approach. First, they 
    decide how much of their portfolio to allocate to stocks and how 
    much to allocate to bonds. At this point, they may also decide 
    upon the relative mix of foreign and domestic securities. Next, 
    they decide upon the industries to invest in. It is not until all 
    these decisions have been made that they actually get down to 
    analyzing any particular securities. If you think logically about 
    this approach for a moment, you will recognize how truly foolish 
    it is. 
    
    A stock's earnings yield is the inverse of its P/E ratio. So, a 
    stock with a P/E ratio of 25 has an earnings yield of 4%, while a 
    stock with a P/E ratio of 8 has an earnings yield of 12.5%. In 
    this way, a low P/E stock is comparable to a high - yield bond.
    
    Now, if these low P/E stocks had very unstable earnings or 
    carried a great deal of debt, the spread between the long bond 
    yield and the earnings yield of these stocks might be justified. 
    However, many low P/E stocks actually have more stable earnings 
    than their high multiple kin. Some do employ a great deal of 
    debt. Still, within recent memory, one could find a stock with 
    an earnings yield of 8 - 12%, a dividend yield of 3- 5%, and 
    literally no debt, despite some of the lowest bond yields in half 
    a century. This situation could only come about if investors 
    shopped for their bonds without also considering stocks. This 
    makes about as much sense as shopping for a van without also 
    considering a car or truck.
    
    All investments are ultimately cash to cash operations. As such, 
    they should be judged by a single measure: the discounted value 
    of their future cash flows. For this reason, a top down approach 
    to investing is nonsensical. Starting your search by first 
    deciding upon the form of security or the industry is like a 
    general manager deciding upon a left handed or right handed 
    pitcher before evaluating each individual player. In both cases, 
    the choice is not merely hasty; it's false. Even if pitching left 
    handed is inherently more effective, the general manager is not 
    comparing apples and oranges; he's comparing pitchers. Whatever 
    inherent advantage or disadvantage exists in a pitcher's 
    handedness can be reduced to an ultimate value (e.g., run value). 
    For this reason, a pitcher's handedness is merely one factor 
    (among many) to be considered, not a binding choice to be made. 
    
    The same is true of the form of security. It is neither more 
    necessary nor more logical for an investor to prefer all bonds 
    over all stocks (or all retailers over all banks) than it is for 
    a general manager to prefer all lefties over all righties. You 
    needn't determine whether stocks or bonds are attractive; you 
    need only determine whether a particular stock or bond is 
    attractive. Likewise, you needn't determine whether "the market" 
    is undervalued or overvalued; you need only determine that a 
    particular stock is undervalued. 
    
    Clearly, the most prudent approach to investing is to evaluate 
    each individual security in relation to all others, and only to 
    consider the form of security insofar as it affects each 
    individual evaluation. A top down approach to investing is an 
    unnecessary hindrance. Some very smart investors have imposed it 
    upon themselves and overcome it; but, there is no need for you to 
    do the same. 
     
    



    Writer's Resource Box:
    Geoff Gannon is a full time investment writer. He writes 
    a (print) quarterly investment newsletter and a daily value 
    investing blog. He also produces a twice weekly (half hour) 
    value investing podcast at: http://www.gannononinvesting.com




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