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The Incredible Image -- 8 Steps to Put Your Business' Best Foot Forward
Copyright © 2005, Eric Gelb
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Look into the mirror? Do you see your image--the You that others
see?
Image counts Big-Time in today's super - competitive and
demanding world. But the secret to developing a strong brand
identity is to crystallize--in your target market's mind and
heart--the image you want to convey, and broadcast that message
actively and consistently.
For example, how do you and your team treat your customers? Is
your service somewhat like this?
** Pens & Pencils and High Finance **
Some months back, I met with my financial advisor from Insurance
Company named Pete. Pete sported a 79˘ pen and his $4.99 solar
Calculator - standard issue. Ugh.
This supposed sophisticated financial advisor expected me to sign
a million-dollar life insurance policy. Yet, he handed me this
cheap pen. And he used a lousy $5 calculator to make financial
projections regarding my retirement.
Did Pete consider my family's future to be important? Not that
another calculator's answer would be any different or better from
the answer generated by the solar calculator mind you...but ...
*** Perceptions Drive All. ***
>> What are your customers' perceptions about you?
>> Do your tools, materials, and style match your customers'
expectations and demeanor?
>> Do your actions, marketing tools and branding efforts
Enhance your image?
Consider these eight (8) ways to shape and sharpen your image And
help you develop your personal brand and your business'
Incredible Image:
1. Decide what message you want to send your customers and the
image you want to display.
2. Figure out what's important to your customers and then
design or redesign your image.
3. Study how other leading organizations, including your
competitors, broadcast their message. What do they say?
4. Select the optimal way to broadcast your message and present
your image.
5. Make Sure your actions consistently and continually Enhance
your image.
6. Analyze whether any of your actions Detract from your image
and make changes.
7. Analyze whether your actions, business cards, web Site,
e-mail sig (signature) files, brochures, letters, etc.,
are consistent with the image you want to broadcast.
8. Make sure your marketing programs are consistent from start
to finish—Internally and Externally--and consistent with
all your other business activities and initiatives. And
consistent with your customers' expectations.
Truth IS stranger than fiction. So remember, every marketing and
promotion activity, every effort, etc. can make a difference.
Even a small yet novel approach, special trait, or standout
quality will help you create your own distinctive brand and
enhance Your Incredible Image, which in turn will set you ablaze
in your marketplace. Then you'll truly multiply your business
fivefold, tenfold or more.
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Writer's Resource Box:
Eric Gelb, MBA & CPA, is a copywriter and brand management
expert. He edits the original Publishing Gold e-zine.
For more information, visit http://www.PublishingGold.com
T: 516-374-1387 or PublishingGold@Yahoo.com
Copyright © 2005 PublishingGold.com, Inc.
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The article on this page is Copyright © 2005, Eric Gelb
You are not required to show the creative commons license
notice when you reprint this work.
This work is licensed under a
Creative Commons License.
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Article Marketing Tips:
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- Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
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