Eric Gelb of Publishing Gold, invites you to reprint this
article in your publication, ezine, or on your website.
This is a Free-Reprint article. The only requirements for publishing this article
are:
You must leave the article and resource box unedited.
You are not allowed to change our recommendations, nor are
you allowed to change the context of the article.
You may not use this article in UCE (Unsolicited Commercial Email).
Email distribution of this article MUST be opt-in email only.
You must forward a copy of the ezine or newsletter that contains the
article inside to the author at:
Eric@PublishingGold.com
If you post this article on a website, you MUST set any URL's
in the body of the article and most especially in the Author's
Resource Box as hyperlinks. You must also send us a copy of
the URL where you have posted this article.
If you find any of the rules to be unsavory or unacceptable, please
do not publish this article. While we are happy to make the content
available to you for your own use, we must insist on having our rules
and *Terms of Reprint* honored in full.
Thank you for adhering to these four very simple rules.
Look into the mirror? Do you see your image--the You that others
see?
Image counts Big-Time in today's super - competitive and
demanding world. But the secret to developing a strong brand
identity is to crystallize--in your target market's mind and
heart--the image you want to convey, and broadcast that message
actively and consistently.
For example, how do you and your team treat your customers? Is
your service somewhat like this?
** Pens & Pencils and High Finance **
Some months back, I met with my financial advisor from Insurance
Company named Pete. Pete sported a 79˘ pen and his $4.99 solar
Calculator - standard issue. Ugh.
This supposed sophisticated financial advisor expected me to sign
a million-dollar life insurance policy. Yet, he handed me this
cheap pen. And he used a lousy $5 calculator to make financial
projections regarding my retirement.
Did Pete consider my family's future to be important? Not that
another calculator's answer would be any different or better from
the answer generated by the solar calculator mind you...but ...
*** Perceptions Drive All. ***
>> What are your customers' perceptions about you?
>> Do your tools, materials, and style match your customers'
expectations and demeanor?
>> Do your actions, marketing tools and branding efforts
Enhance your image?
Consider these eight (8) ways to shape and sharpen your image And
help you develop your personal brand and your business'
Incredible Image:
1. Decide what message you want to send your customers and the
image you want to display.
2. Figure out what's important to your customers and then
design or redesign your image.
3. Study how other leading organizations, including your
competitors, broadcast their message. What do they say?
4. Select the optimal way to broadcast your message and present
your image.
5. Make Sure your actions consistently and continually Enhance
your image.
6. Analyze whether any of your actions Detract from your image
and make changes.
7. Analyze whether your actions, business cards, web Site,
e-mail sig (signature) files, brochures, letters, etc.,
are consistent with the image you want to broadcast.
8. Make sure your marketing programs are consistent from start
to finish—Internally and Externally--and consistent with
all your other business activities and initiatives. And
consistent with your customers' expectations.
Truth IS stranger than fiction. So remember, every marketing and
promotion activity, every effort, etc. can make a difference.
Even a small yet novel approach, special trait, or standout
quality will help you create your own distinctive brand and
enhance Your Incredible Image, which in turn will set you ablaze
in your marketplace. Then you'll truly multiply your business
fivefold, tenfold or more.
Notice: thePhantomWriters.com /
Article-Distribution.com played no part in creating this content.
Our client has purchased
thePhantomWriters.com / Article-Distribution.com Distribution Services,
and we have distributed this article to over 6,000 publishers and webmasters.
As part of this service, we offer this page and the Copy-and-Paste version of
this article on autoresponder.
Are you curious about where this article has been published?This article was first distributed on: Fri Nov 18 01:58:41 EST 2005
Check out these links to get a real good idea. Keep in mind that
these links will only show those websites who have posted the article
and have been submitted the page to the respective search engines.
Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
