9 Keys to an Effective Logo

Getting The Best Work From Your Graphic Designer
Written by: Erin Ferree | Distributed: 2006-11-02 | Word Count: 717 | Page Views: 4854 | Votes: 7 | Rating: 2.57
A graphic designer's goal is to provide you with the logos, artwork, and page designs that best fit your business, personality, industry, and target market and that convey your offerings and differentiators. The experience of reaching that goal can be extremely smooth and pleasant if you know what to expect up front, and if you understand that you do need to work with your designer rather than just letting them loose to create.

Why Isn't Your Website Working Well?
Written by: Erin Ferree | Distributed: 2006-09-14 | Word Count: 799 | Page Views: 3432 | Votes: 16 | Rating: 2.06
One of the biggest problems that small businesses face is ineffective websites. A website is often one of the largest start-up marketing expenses for a small business; unfortunately, many small businesses never see a return on that investment.

The Art of Website Maintenance
Written by: Erin Ferree | Distributed: 2006-08-24 | Word Count: 1103 | Page Views: 3398 | Votes: 12 | Rating: 1.83
Now that you've designed and launched your website, you have a powerful marketing tool for your business. But, your website is only as useful as the content is current. The process of keeping the content on your site current is called website maintenance, and it's important to keep both visitors and search engines supplied with new information. Just like regular maintenance on your car, you have to make changes on your website every few months to make sure that things run smoothly.

The Role of a Visual Vocabulary in Brand Identity Design
Written by: Erin Ferree | Distributed: 2006-08-08 | Word Count: 934 | Page Views: 5892 | Votes: 17 | Rating: 2.47
Visual elements are a major part of your business's brand identity design. The keystone of that design is the logo, but in many cases, the logo isn't enough to convey all of your brand attributes. A visual vocabulary is a way to reinforce and add to the messaging that is contained in your logo.

The Three Must-Have Marketing Pieces
Written by: Erin Ferree | Distributed: 2006-07-18 | Word Count: 1650 | Page Views: 3254 | Votes: 18 | Rating: 2.22
You've designed your logo. Now you need to create some great marketing pieces to promote your business. But what pieces to create? There are so many options available that it can be difficult to decide which pieces will be the strongest and best way to publicize your business. No matter what that business is, we recommend these pieces as a first step toward marketing it.

How to Determine Whether You've Chosen a Good Niche
Written by: Erin Ferree | Distributed: 2006-07-12 | Word Count: 635 | Page Views: 3095 | Votes: 10 | Rating: 2.10
Choosing a niche--a small, focused target market--for your services can be very beneficial to your business. It will help your clients to focus on and identify the services that you offer, and it will help you to develop deep expertise in a single area--and "niching" will help you to raise your rates and create a successful business.

Finding a Graphic Designer
Written by: Erin Ferree | Distributed: 2006-07-06 | Word Count: 1377 | Page Views: 4279 | Votes: 16 | Rating: 1.81
Are you ready to hire someone to design your logo, collaterals, or artwork for your website? Well, here's just the information you need to create the best relationship with your graphic designer.

The Great Two-Sided Business Card Debate
Written by: Erin Ferree | Distributed: 2006-06-21 | Word Count: 832 | Page Views: 5007 | Votes: 7 | Rating: 1.43
One of the most debated points in business card design is whether to print information on just one side of the card or to use both sides. There are many views on this controversy, and here are some that we frequently hear.

The Layers of Your Brand and How Your Brand Helps Your Business
Written by: Erin Ferree | Distributed: 2006-06-15 | Word Count: 1033 | Page Views: 3626 | Votes: 15 | Rating: 2.33
Branding is a hot topic in marketing these days, but it's defined in different ways and looked at from different angles. There are many components that make up a brand, and we call each component a Brand Layer. Here are our definitions of some of the most important Brand Layers:

Font Basics for Small Business's Logo and Brand
Written by: Erin Ferree | Distributed: 2006-06-06 | Word Count: 1454 | Page Views: 5183 | Votes: 17 | Rating: 1.71
There are many components of a brand identity: logo, color palette, font choice, and the Visual Vocabulary. There's a lot of information available about the use of logos, colors, and Visual Vocabulary, but not much on the effective use of fonts. So, here's some information on the creative, practical, and technical aspects of fonts.

All of Author's Articles on this site: Erin Ferree Articles

Ann Arbor, MI Offers A Lot Of Year-Around Family Fun
Written by: Jeb Maxwell | Distributed: 2010-01-20 | Word Count: 595 | Page Views: 4814 | Votes: 8 | Rating: 1.25
Ann Arbor, Michigan is the home of the University of Michigan, a leading institution of higher education. Ann Arbor is a wonderful place to visit. The University is co-mingled with the city and greatly expands the cultural places and events available in the area.

Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF | Distributed: 2008-02-20 | Word Count: 486 | Page Views: 5984 | Votes: 17 | Rating: 2.24
Dads everywhere have Sonora Smart Dodd to thank for getting Father's Day started. In 1909, Sonora sat in a church in Spokane, Washington listening to a sermon expounding on the virtues of motherhood. But, as she sat there, she thought about how special her own father was since it was he who raised her after the death of her mother.

Finding the Adventure in Travel Again
Written by: Helen Bergstein | Distributed: 2006-05-11 | Word Count: 718 | Page Views: 4438 | Votes: 14 | Rating: 2.64
If you want to experience adventure at every level of your next trip, you need to go beyond the usual resorts and places to stay. If you're like most travelers, personal safety remains a priority, especially in today's world. A growing number of savvy travelers have found the perfect balance between adventure and comfort.

7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin | Distributed: 2006-05-11 | Word Count: 563 | Page Views: 5346 | Votes: 11 | Rating: 1.36
If you want to have a party that everyone will be talking about for days and years later, hire a good DJ to run your music and light show. Hiring a DJ can actually be fun. Just follow these simple tips, and you are sure to have a fabulous DJ for your party.

Building your Credit to get a Mortgage
Written by: Kamau Austin | Distributed: 2006-05-11 | Word Count: 840 | Page Views: 5401 | Votes: 17 | Rating: 2.24
You are thinking about purchasing real estate. However, you are not sure if your credit is good enough to get a mortgage. There are things that you can do to build your credit so that it is worthy of any mortgage that may interest you.

1569 Unique Ways To Get A Free Lunch
Written by: Steve Robichaud | Distributed: 2006-05-07 | Word Count: 0 | Page Views: 3681 | Votes: 3 | Rating: 0.33
Everywhere you turn - T.V., Radio, magazines, or the Internet, someone is talking about government grants. What's the real story? Does the government give away real money, to ordinary people, to use for whatever they want? Let's take a closer look:

Don't Wait to Start Your Marketing Strategy
Written by: Jo Fulkerson | Distributed: 2006-05-07 | Word Count: 0 | Page Views: 3947 | Votes: 3 | Rating: 0.33
Your novel is finished, you’ve had it edited by a professional Editor, and you’ve done the rewrites. What? You haven’t had an editor edit your work yet? This is a must. There are many editors advertising in Writer’s Digest.

NEVER Reply to an eGroup Post!
Written by: BIG Mike McDaniel | Distributed: 2006-05-07 | Word Count: 0 | Page Views: 5204 | Votes: 3 | Rating: 0.33
eGroups are collections of people subscribed to a common (discussion list) address. When one member sends an eMail message to the eGroup address, it is automatically sent to everyone else on the list. As subscribers open and read their eMail, discussion threads take shape with additional posts and replies. The attraction of eGroups is the ability to join in at your convenience as opposed to the confinement of live chat rooms.

Reasons behind Shoulder Pain
Written by: Jessica Horowitz | Distributed: 2006-05-07 | Word Count: 0 | Page Views: 4998 | Votes: 3 | Rating: 0.33
Pain between the shoulder blades, or any pain for that matter, is your body's way of notifying you that something is amiss. You should never ignore it and hope it will *go away by itself*. There are a multitude of possible causes of pain between the shoulder blades. We'll discuss common ones in this article and start with the most serious conditions first:

Effective Managers Need To Coach
Written by: Wendy Hearn | Distributed: 2006-05-07 | Word Count: 0 | Page Views: 4479 | Votes: 4 | Rating: 0.75
Bearing in mind the fast pace of business today and the need to stay competitive, it's essential that managers should be effective. They need to be especially effective with their people and this requires learning to coach. For most managers, coaching has been added to their role anyway, but the majority haven't received any training in coaching skills.

TAKING RESPONSIBILITY - LIFE'S BIGGEST QUESTION
Written by: Richard Sparky Bryan | Distributed: 2006-05-07 | Word Count: 0 | Page Views: 13849 | Votes: 3 | Rating: 0.33
When did Americans stop taking responsibility for their own actions? My friend agreed that the slide began in the late 1960's with the growth of the drug culture. But he was quick to emphasize that although the sixties began the slide, the real sharp slope did not arrive until the 1990's. Along about 1993, the slide began to sharpen. It was not until early 1998 that the slope became a steep cliff.

High Thread Count Bed Sheets. How Many Threads Does A Bed Sheet Need?
Written by: Liz Beresford | Distributed: 2004-09-14 | Word Count: 0 | Page Views: 6652 | Votes: 3 | Rating: 0.33
High thread count bed sheets, often called percale, are much advertised, but what exactly does 'high thread' count mean? You know that it means quality and comfort, but do you know why? It used to be considered good to have thread count of 180-200 but thread counts of up to 1000 are advertised these days.. So what is going on? Does high thread count always mean better quality? Is there an optimum thread count, and if so what is it?

Muzzling the Motor Mouths: Silence Workplace Windbags
Written by: Bill Lampton Ph.D. | Distributed: 2005-12-01 | Word Count: 0 | Page Views: 6384 | Votes: 4 | Rating: 0.50
During my twenty-three years in management, I dealt with blabbermouths frequently, so for the last ten years I have advised clients on how to silence the workplace windbags. Here are my suggestions for muzzling the motor mouths:

Better Than Botox is there a Safer Substitute?
Written by: Kamau Austin | Distributed: 2005-09-08 | Word Count: 0 | Page Views: 6272 | Votes: 3 | Rating: 0.33
Women since time immemorial have always looked for ways to enhance and prolong their beauty. This of course becomes more difficult as they age.

12 Ways to Promote Your Business And Website for Free
Written by: Ivana Katz | Distributed: 2005-03-29 | Word Count: 0 | Page Views: 6246 | Votes: 3 | Rating: 0.33
You are very excited!! You have finally created your own website!! But the trouble is customers aren*t knocking on your website door. Why? The most probable answer is...

Transform Your Work Area into a Homey Environment
Written by: Ted Roberson | Distributed: 2006-02-24 | Word Count: 0 | Page Views: 6076 | Votes: 4 | Rating: 1.25
Nothing enables one to think and work better than a comfortable working environment. Especially if you have a sedentary job, you've got to have little knick knacks around that will enliven your spirits or which you can look at for inspiration or just to zone out in relaxation.

Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF | Distributed: 2008-02-20 | Word Count: 486 | Page Views: 5984 | Votes: 17 | Rating: 2.24
Dads everywhere have Sonora Smart Dodd to thank for getting Father's Day started. In 1909, Sonora sat in a church in Spokane, Washington listening to a sermon expounding on the virtues of motherhood. But, as she sat there, she thought about how special her own father was since it was he who raised her after the death of her mother.

Sell Yourself, Not Your Products or Services
Written by: Bill Platt | Distributed: 2004-05-03 | Word Count: 0 | Page Views: 5728 | Votes: 2 | Rating: 0.50
Sell yourself, not your products or services. The point we need to make is that your products and services will change over time as your business adapts to the realities of the marketplace.

Building your Credit to get a Mortgage
Written by: Kamau Austin | Distributed: 2006-05-11 | Word Count: 840 | Page Views: 5401 | Votes: 17 | Rating: 2.24
You are thinking about purchasing real estate. However, you are not sure if your credit is good enough to get a mortgage. There are things that you can do to build your credit so that it is worthy of any mortgage that may interest you.

7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin | Distributed: 2006-05-11 | Word Count: 563 | Page Views: 5346 | Votes: 11 | Rating: 1.36
If you want to have a party that everyone will be talking about for days and years later, hire a good DJ to run your music and light show. Hiring a DJ can actually be fun. Just follow these simple tips, and you are sure to have a fabulous DJ for your party.

Saying "Yes" to Life
Written by: Bruce Elkin | Distributed: 2006-04-27 | Word Count: 0 | Page Views: 2021 | Votes: 5 | Rating: 3.20
Do you ever gripe and complain about life? About what happens to you, or what you have or do not have? I used to, a lot. I hoped complaining would make things better. But it didn't.

Finding the Adventure in Travel Again
Written by: Helen Bergstein | Distributed: 2006-05-11 | Word Count: 718 | Page Views: 4438 | Votes: 14 | Rating: 2.64
If you want to experience adventure at every level of your next trip, you need to go beyond the usual resorts and places to stay. If you're like most travelers, personal safety remains a priority, especially in today's world. A growing number of savvy travelers have found the perfect balance between adventure and comfort.

Freedom- or Burden of Choice?
Written by: Patsi Krakoff | Distributed: 2004-09-30 | Word Count: 0 | Page Views: 1138 | Votes: 7 | Rating: 2.57
Everyday decisions have become increasingly complex due to the overwhelming abundance of choice with which we are presented. A trip to a typical supermarket reveals enormous choices such as 85 different crackers, 285 types of cookies, 230 varieties of canned soup, 80 different pain relievers, and 360 kinds of shampoo. Does this improve the quality of our lives?

Building your Credit to get a Mortgage
Written by: Kamau Austin | Distributed: 2006-05-11 | Word Count: 840 | Page Views: 5401 | Votes: 17 | Rating: 2.24
You are thinking about purchasing real estate. However, you are not sure if your credit is good enough to get a mortgage. There are things that you can do to build your credit so that it is worthy of any mortgage that may interest you.

Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF | Distributed: 2008-02-20 | Word Count: 486 | Page Views: 5984 | Votes: 17 | Rating: 2.24
Dads everywhere have Sonora Smart Dodd to thank for getting Father's Day started. In 1909, Sonora sat in a church in Spokane, Washington listening to a sermon expounding on the virtues of motherhood. But, as she sat there, she thought about how special her own father was since it was he who raised her after the death of her mother.

Testimonials and Reviews Increase Your Real Sales Potential
Written by: Bill Platt | Distributed: 2006-02-10 | Word Count: 0 | Page Views: 3007 | Votes: 9 | Rating: 2.00
The one essential ingredient for online success in any endeavor is gaining your prospect's trust.

7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin | Distributed: 2006-05-11 | Word Count: 563 | Page Views: 5346 | Votes: 11 | Rating: 1.36
If you want to have a party that everyone will be talking about for days and years later, hire a good DJ to run your music and light show. Hiring a DJ can actually be fun. Just follow these simple tips, and you are sure to have a fabulous DJ for your party.

Ann Arbor, MI Offers A Lot Of Year-Around Family Fun
Written by: Jeb Maxwell | Distributed: 2010-01-20 | Word Count: 595 | Page Views: 4814 | Votes: 8 | Rating: 1.25
Ann Arbor, Michigan is the home of the University of Michigan, a leading institution of higher education. Ann Arbor is a wonderful place to visit. The University is co-mingled with the city and greatly expands the cultural places and events available in the area.

How to Decorate Your Home on EBay
Written by: Pamela Cole Harris | Distributed: 2005-09-14 | Word Count: 0 | Page Views: 2206 | Votes: 5 | Rating: 1.20
If you are on a budget (and who isn’t?), a wonderful place for find home decorating accessories is auction sites like eBay. But before you go a’baying, here is some advice...

The "Proprietary Blend" Nutritional Supplement
Written by: Will Brink | Distributed: 2006-02-10 | Word Count: 0 | Page Views: 3558 | Votes: 5 | Rating: 0.60
In a nut shell, I went onto cover each of these common marketing terms that are used to sell supplements to unwitting consumers and explained each in detail as to what I view as their common misuse within the market place.