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Are you selling your home? I'll bet you want to sell right
away, for the highest possible price.
Even if your home is listed, you could benefit from using
Internet marketing tools. Internet marketers learned how to
grab your attention and motivate you to buy, NOW. How do they
do that? They build up benefits to the reader--not features
of the product. Internet readers want to know, within
seconds, "What's in it for me?" You can use these sales tools
to sell your home.
The Realtor’s number two sales tool--right after the sign--is
the sales flyer. Most real estate agents use a sales flyer
template which showcases their listings using archaic
marketing methods. For some reason, agents don't follow
successful Internet marketing sales-copy techniques. Listing
agents put a pretty house picture in the middle, list the
home's features in detail, and then add a big picture of
their face. But, buyers don't care how pretty your agent is!
Home buyers want to know why your home beats every other
house in the area. Buyers want to know what your house can do
for them!
Make your flyer motivate home buyers to look at your home and
to remember it. This requires that you spend some time
thinking about what's in it for your buyers. Why would they
like living in your home? What makes your home better than
the other houses for sale in your area? Marketing Psychology
turns features into benefits.
Think about why your large back yard benefits the buyer.
Instead of saying "large back yard," give a reason to care,
such as: Room to play in your large back yard. Why is your
patio unique? Does it have a built-in barbeque? Then list the
feature as a benefit: Entertain in your private park with
built-in barbeque. Why does a buyer care about paint? No work
needed, fresh paint throughout. Why does a buyer care about
new kitchen appliances? No worries, all new kitchen
appliances under warranty. What's great about your
neighborhood? Easy walk to great schools and downtown
shopping district.
Take advantage of the marketing research done by the Internet
sales masters. Create a benefit-driven sales flyer to sell
your home, now.
Writer's Resource Box:
Copyright (c) 2005 Jeanette J. Fisher. All rights reserved.
For a full report on sales flyer marketing to sell your home
(or investment houses), visit Jeanette Fisher’s
http://www.sellfast.info
Jeanette teaches Design Psychology college courses and real
estate seminars. She is the author of Design Psychology and
real estate investing books.
For more information on Design Psychology, see:
http://www.designpsych.com/
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Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
