Wouldn't it be nice to have Roger Hazard’s design team from
"Sell This House" come visit for a weekend?
Many "redecorators" and designers offer "Staging Homes" services
from $250 to $5,000. These services usually give good advice,
some help with the actual work involved, and others even move
in new furniture for you.
However, using Design Psychology strategies will help you make
the right choices on what is necessary to stage your home for
a top-dollar sale.
Residential Design Psychology encompasses your entire home
setting, from the fist sighting, whether your home is a
condominium, single family home, or a manufactured home. Design
Psychology, based on years of research on how our environments
affect our emotions, helps stage homes with the buyers’ emotions
in mind. Also, this interior decorating system uses the
underlying physiological response to design details-- how our
senses react to colors, patterns, textures, and furnishings,
to entice a buyer to REALLY want your home.
Home buyers make their ultimate home selection based on their
emotional reactions to the properties they visit. The way their
brains interpret what they see, hear, touch, smell, and even
taste causes them to feel connected to the home they choose.
Buyers may think they make a choice based on economics, but even
this decision is based on the way they feel because they're
getting a deal.
You, as a home seller, have two initial choices.
1. Sell your home as a bargain to investors or bargain shoppers
with limited income, or
2. Sell your home for top dollar to your target market.
To prepare your home to sell to investors and bargain shoppers,
all you need to do is look for a real estate agent who does a
lot of advertising. This agent will list your home under market
value. Then sit back and allow the agent to sell your home for a
rock-bottom price. Don't be surprised when you get many offers
for lower than your asking price right away.
If you want to work a little, or perhaps a lot, you can sell
your home for top dollar. Explore ways to create a buyers’
dream home. Because buyers let their emotions rule their
decisions, stage your home for your specific buyer profile.
Learn how certain colors, textures, and even plants help
attract buyers who will spend more money on your home. Get
busy removing clutter, packing memorabilia, staging, and sell
your home for top dollar. Don't be surprised when you get many
offers for more than your asking price right away.
You may be able to assemble your own team of friends to help you
clear out your crowded rooms, paint, and spiff up your gardens.
Who needs Roger Hazard’s team when you've got a few good friends
and Design Psychology?
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