Your novel is finished, you’ve had it edited by a professional 
Editor, and you’ve done the rewrites.  What?  You haven’t had 
an editor edit your work yet?  This is a must.  There are many 
editors advertising in Writer’s Digest.  I have used one in whom 
I have the utmost confidence – William Greenleaf.  His website 
is http://www.williamgreenleaf.com/ email mailto:wgreenleaf@email.com  
Another editing service I have contacted is A-1 Editing Services 
– http://www.a1editing.com   I have not used their services as 
yet, but they did do a 5-page critique and edit for me at no 
charge so that I could get an idea of their work.  I am 
seriously considering them for my next novel.

Once you have had it edited and done the rewrites, you’re ready 
to send it off to the publisher (or get it set up as an ebook), 
and . . .  And then what?  How are you going to promote and 
market your newest creation?  Any Ideas?   Let me strongly 
recommend a service which I used and with which I have been 
extremely satisfied.  Publishersandagents@aol.com is an email 
query service headed by Gini Scott.  She works up a solid query 
letter for you, emails it to film producers (for scripts) and 
agents, as well as book publishers (editors) and book agents.  
You will be amazed at the response you will get from her emails 
(they come directly to you from the contacts).  This is by far 
better and easier than looking up the contacts yourself and 
contacting them each individually.  Let me give you a word of 
warning:  Be sure and have your response materials ready.  Your 
script treatment, your manuscript, your bio, your synopsis – 
all of the materials that these contacts are likely to ask you 
to send should be prepared, corrected, and in your files ready 
to send when you begin receiving inquiries.

If you decide to self-publish your work, search all of the 
information you need to be able to decide where to have the 
work published.  POD publishers, such as 

* iUniverse – http://www.iuniverse.com 
* Infinity Publishing – http://www.infinitypublishing.com
  or email: mailto:info@infinitypublishing.com 
* 1st Books – http://www.1stbooks.com    
* Trafford Publishing – http://www.trafford.com   
* Book Locker – http://www.booklocker.com  

All of these are sources I have contacted and find their 
information worth considering.  (For “Sing Me No Sad Songs” 
I chose Trafford Publishing.)

Whether you find a regular publisher or self-publish your novel, 
or offer it as an ebook, you’re in for a big shock if you 
believe you won’t have to promote and market your book yourself. 
 You will have to do the work yourself.  And if you thought that 
getting your book finished and polished was a giant task, you’re 
going to find out that the work you  put into writing your novel 
was a walk in the park if you don’t get your ducks all in a row 
to begin your marketing strategy.

Among the various marketing strategies I uncovered and recently 
began using (I told you that I didn’t plan ahead for my book 
promotion) are these:

Book Crazy Radio has interviews with authors via internet radio 
every Tuesday.  http://www.bookcrazy.net for information

Brian Jud has two book marketing services which are well worth 
considering.  I am using one of these right now.)  He also has 
an ezine for writers with many promotion tips.  Contact 
mailto:BrianJud@aol.com for details.

mailto:BooksAndAuthors@aol.com has some good book promotion ideas and 
services.

Other places to find great promotion information are these 
newsletters:

* mailto:authorgmooney@getresponse.com

* http://www.writersweekly.com

* http://www.bookcoaching.com  email: mailto:Judy@bookcoaching.com

* http://www.digital-e.biz.com  email: mailto:birgitt@digital-e.biz.

* Book Promotion Newsletter – contact mailto:franalive@optonline.net

* http://www.oncewritten.com


Use your search engine to locate other ezines for writers – 
they are an invaluable source of publicity by using your 
articles with your signature at the end to direct people to 
your book.

Don’t wait!  At least by the time you send your manuscript to 
the publisher or get it ready for an ebook, you should be 
checking ezines for information about marketing.  You should 
gather all the information you can find relating to marketing 
– look up websites, contact them all and find out what kind of 
marketing tools are available to you and which ones you want 
to pursue.

Keep file folders, with all the information you gather, and find 
some way to keep track of what each file folder contains.  Then 
categorize your folders by subject – Marketing Information, Info 
on Publishing, Ezines for Promoting, Comments – Reviews – Press 
Releases, etc.  You need to be able to find just what you’re 
looking for without going through folder after folder looking 
for it.

The important thing to remember – Don’t wait until you are ready 
to begin marketing your book to begin collecting information.  
Be ready to start marketing as soon as your book is finished 
and ready to be marketed.

In the case of articles, you should write several articles, 
polish each one to perfection, and then contact or send them 
to appropriate ezines and newsletters.  Send your articles out 
every week or two and keep sending them out as long as you 
develop new lists of ezines to submit to.  Keep writing new 
articles which help others to learn from your experiences and 
put your signature at the end of each article.  Your name, a 
published article or book, website, etc. should be at the end 
of EVERY article you submit.