In Business Since 2001 We accept Paypal
Home Article Directory
More from Bill Platt
"Bill Platt for Book Authors" Youtube Channel
Training for Book Authors
Other Resources for Book Authors & Publishers
FictionPlots.com (350+ Plots & counting)
Please Support Our Advertisers

 
D9 Hosting


Marketing Ė The Never Ending Story

Copyright (c) 2005-2020

When we hear from business people who ask about changes to their website, usually the conversation goes like this. "Can you take a look at my website? I want to increase the traffic. I donít seem to be getting many people to the site and donít get any business from it." I look at the site, get back to them with suggested changes and additions, and talk about what it takes to drive traffic and sales on the web.

They consider the proposal and say to go ahead. They also ask, "So is that all I have to do? Am I done then?"

Then the resistance factor takes over. Websites are something they donít understand, canít do themselves, but think they need, and consider just another expense. Itís like having a tooth pulledÖthey just want to get it over with.

There is so much hype from people that have something to sell that will "revolutionize your business" or "allow you to make money easily without working for it". They imply, if they donít say outright, that you put up a site and immediately started raking in the money, the leads, the sales. It does happen sometimes. But do you want to depend on luck? It can take up to 2 months for the search engines to discover your site and if you have broken any of the cardinal rules in the content or technical end of your site, they might not be back. Then again, just because people find your site, doesnít mean they are interested in buying what you have to sell.

If you think of your virtual business as being an integral part of your bricks and mortar business, it makes sense to work on it. It should receive the same attention to grow and evolve. Think of it as a pipeline to deliver qualified prospects or as an opportunity to create another, not so hands on, income stream that completes sales electronically. Itís a chance to reach clients who may not be attracted to your more traditional marketing and advertising.

1. Plan to either pay someone to work on your site on a regular basis or have your site designed with a content manager so you can easily update the site yourself. If you have to hire someone to make every little change, are you going to do it?

2. Decide what you want to call each page of your site. Write each name on a separate piece of paper and lay each out on the floor so you can see if the navigation of the site makes sense.

3. There is a good reason that most sites are laid out with similar navigation. It works; so donít try to redesign the wheel.

4. The area of your site that fits in your browser without scrolling is the most important part of your site so put whatís most important to your customers, in that space.

5. Less is more, especially with website copy. People scan websites so consider that when writing and designing the layout of your copy. If you canít tell visitors everything, at least tell them the things that are going to persuade them you can solve their problem.

6. One topic on one page. On a website there is no one door to access your business, there are as many entrances as you have pages. Help the search engines figure out what each page is about by being as specifically focused as possible in the content of each page.

7. Add content on a regular basis to encourage the search engines to keep coming back to your site. The single greatest reason that people search the web is for information. Give good information to them and they will come back and bring their friends.

8. Hire someone experienced in SEO to do your html titles and meta tags once you have your basic site content done and your site is live.

9. Create multiple opportunities for people to find your site by encouraging other relevant sites to link to your site.

10. Above all, keep looking for chances to promote your site whether itís through articles you write and share, networking events, trade shows, or in traditional marketing & advertising.

Change is a given. Life changes, people change, their wants and needs change. Successful businesses look at current results, watch trends, examine socio-economic factors, and look for opportunities. Responding to these opportunities requires non-
stop marketing and modifications to keep appealing to, and redefining your niche. The greatest advantage a small business has is the ability to turn on a dime. You can write the ending of your own story in any number of ways but if you intend to stay in business, marketing must be written into the script!


About The Author: Shop Amazon - Top Gift Ideas
Nancy Fraser is the President of Nota Bene Consulting. With over 25 years in marketing & advertising, she leads a team of specialists in graphic/web design, SEO, marketing, advertising and branding. If your marketing efforts are hit and miss you will appreciate the Free information available in the Notable News. http://www.notable-marketing.com

VOTE ON THIS ARTICLE
Needs Work >> 0 - 1 - 2 - 3 - 4 - 5 << Excellent Article

Tell our authors what you think about their article.



Top-Level Category: Articles

10 Most Recent Articles Written by Nancy Fraser

How to Become a Successful Entrepreneur
Written by: Nancy Fraser | Distributed: 2009-08-27 | Word Count: 532 | Page Views: 2442 | Votes: 5 | Rating: 0.80
When someone starts a business they often struggle with how to differentiate their business from the competition. You would be surprised at how many decide that being easier to work with is their differentiation. The kicker is their definition of being easier to work with... it usually involves giving up rights.

I Dare You To Do This Impossible Tip
Written by: Nancy Fraser | Distributed: 2008-06-10 | Word Count: 586 | Page Views: 2982 | Votes: 6 | Rating: 2.33
Creativity and imagination can increase your sales exponentially. These tips will help you make that happen?

Getting yanked out by your roots - coping with life change
Written by: Nancy Fraser | Distributed: 2008-02-22 | Word Count: 613 | Page Views: 2131 | Votes: 7 | Rating: 1.43
How often do we resist yanking ourselves out of our comfort zones? A dramatic change can create the most wonderful results.

Implement An Email Marketing Solution
Written by: Nancy Fraser | Distributed: 2007-11-02 | Word Count: 480 | Page Views: 2361 | Votes: 6 | Rating: 1.00
Many businesses find an email marketing solution to their need to market effectively and at low cost. The investment to capitalize on email marketing is small, primarily time spent researching, writing and editing articles or sourcing appropriate news, articles written by others and information from the web.

What's a Girl to Do...
Written by: Nancy Fraser | Distributed: 2007-11-01 | Word Count: 395 | Page Views: 1803 | Votes: 5 | Rating: 1.60
If you are like me and you attend a number of networking events in a month you probably notice that when it comes time to ask for what you need, many people ask for clients.

When Shopping Is Like A Trip To The Casino
Written by: Nancy Fraser | Distributed: 2007-10-10 | Word Count: 567 | Page Views: 2222 | Votes: 6 | Rating: 2.33
If you own a retail store here are some lessons to improve your brand marketing.

Accountable Advertising
Written by: Nancy Fraser | Distributed: 2007-09-26 | Word Count: 766 | Page Views: 3266 | Votes: 10 | Rating: 2.40
One of the most frustrating things about advertising is that it is so expensive when you don't get results and can't sort out what worked and what didn't?

12 Simple Steps to Effective Websites
Written by: Nancy Fraser | Distributed: 2007-01-09 | Word Count: 705 | Page Views: 2873 | Votes: 10 | Rating: 1.60
Many people do feel at sea after they launch their website and attempt to navigate the sometimes confusing channels of the internet. They wonder why their website doesn't get more traffic and why their inbox is not filling up with emails from people clamoring to buy their products or services.

The Cost of Loyalty
Written by: Nancy Fraser | Distributed: 2005-12-01 | Word Count: 0 | Page Views: 1731 | Votes: 2 | Rating: 0.50
This is not just about the merits of loyalty programs. It is about the cost and the struggle to retain customers and whether it's worth it or not.

All of Author's Articles on this site:

Most Recent "" Articles

Ann Arbor, MI Offers A Lot Of Year-Around Family Fun
Written by: Jeb Maxwell | Distributed: 2010-01-20 | Word Count: 595 | Page Views: 3556 | Votes: 8 | Rating: 1.25
Ann Arbor, Michigan is the home of the University of Michigan, a leading institution of higher education. Ann Arbor is a wonderful place to visit. The University is co-mingled with the city and greatly expands the cultural places and events available in the area.

Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF | Distributed: 2008-02-20 | Word Count: 486 | Page Views: 4984 | Votes: 11 | Rating: 2.09
Dads everywhere have Sonora Smart Dodd to thank for getting Father's Day started. In 1909, Sonora sat in a church in Spokane, Washington listening to a sermon expounding on the virtues of motherhood. But, as she sat there, she thought about how special her own father was since it was he who raised her after the death of her mother.

Finding the Adventure in Travel Again
Written by: Helen Bergstein | Distributed: 2006-05-11 | Word Count: 718 | Page Views: 3664 | Votes: 14 | Rating: 2.64
If you want to experience adventure at every level of your next trip, you need to go beyond the usual resorts and places to stay. If you're like most travelers, personal safety remains a priority, especially in today's world. A growing number of savvy travelers have found the perfect balance between adventure and comfort.

7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin | Distributed: 2006-05-11 | Word Count: 563 | Page Views: 4594 | Votes: 11 | Rating: 1.36
If you want to have a party that everyone will be talking about for days and years later, hire a good DJ to run your music and light show. Hiring a DJ can actually be fun. Just follow these simple tips, and you are sure to have a fabulous DJ for your party.

Building your Credit to get a Mortgage
Written by: Kamau Austin | Distributed: 2006-05-11 | Word Count: 840 | Page Views: 4625 | Votes: 11 | Rating: 2.09
You are thinking about purchasing real estate. However, you are not sure if your credit is good enough to get a mortgage. There are things that you can do to build your credit so that it is worthy of any mortgage that may interest you.

1569 Unique Ways To Get A Free Lunch
Written by: Steve Robichaud | Distributed: 2006-05-07 | Word Count: 0 | Page Views: 2749 | Votes: 3 | Rating: 0.33
Everywhere you turn - T.V., Radio, magazines, or the Internet, someone is talking about government grants. What's the real story? Does the government give away real money, to ordinary people, to use for whatever they want? Let's take a closer look:

Don't Wait to Start Your Marketing Strategy
Written by: Jo Fulkerson | Distributed: 2006-05-07 | Word Count: 0 | Page Views: 3062 | Votes: 3 | Rating: 0.33
Your novel is finished, youíve had it edited by a professional Editor, and youíve done the rewrites. What? You havenít had an editor edit your work yet? This is a must. There are many editors advertising in Writerís Digest.

NEVER Reply to an eGroup Post!
Written by: BIG Mike McDaniel | Distributed: 2006-05-07 | Word Count: 0 | Page Views: 4256 | Votes: 3 | Rating: 0.33
eGroups are collections of people subscribed to a common (discussion list) address. When one member sends an eMail message to the eGroup address, it is automatically sent to everyone else on the list. As subscribers open and read their eMail, discussion threads take shape with additional posts and replies. The attraction of eGroups is the ability to join in at your convenience as opposed to the confinement of live chat rooms.

Reasons behind Shoulder Pain
Written by: Jessica Horowitz | Distributed: 2006-05-07 | Word Count: 0 | Page Views: 4129 | Votes: 3 | Rating: 0.33
Pain between the shoulder blades, or any pain for that matter, is your body's way of notifying you that something is amiss. You should never ignore it and hope it will *go away by itself*. There are a multitude of possible causes of pain between the shoulder blades. We'll discuss common ones in this article and start with the most serious conditions first:

Effective Managers Need To Coach
Written by: Wendy Hearn | Distributed: 2006-05-07 | Word Count: 0 | Page Views: 3660 | Votes: 4 | Rating: 0.75
Bearing in mind the fast pace of business today and the need to stay competitive, it's essential that managers should be effective. They need to be especially effective with their people and this requires learning to coach. For most managers, coaching has been added to their role anyway, but the majority haven't received any training in coaching skills.

Most Viewed "" Articles

TAKING RESPONSIBILITY - LIFE'S BIGGEST QUESTION
Written by: Richard Sparky Bryan | Distributed: 2006-05-07 | Word Count: 0 | Page Views: 13047 | Votes: 3 | Rating: 0.33
When did Americans stop taking responsibility for their own actions? My friend agreed that the slide began in the late 1960's with the growth of the drug culture. But he was quick to emphasize that although the sixties began the slide, the real sharp slope did not arrive until the 1990's. Along about 1993, the slide began to sharpen. It was not until early 1998 that the slope became a steep cliff.

High Thread Count Bed Sheets. How Many Threads Does A Bed Sheet Need?
Written by: Liz Beresford | Distributed: 2004-09-14 | Word Count: 0 | Page Views: 5650 | Votes: 3 | Rating: 0.33
High thread count bed sheets, often called percale, are much advertised, but what exactly does 'high thread' count mean? You know that it means quality and comfort, but do you know why? It used to be considered good to have thread count of 180-200 but thread counts of up to 1000 are advertised these days.. So what is going on? Does high thread count always mean better quality? Is there an optimum thread count, and if so what is it?

Muzzling the Motor Mouths: Silence Workplace Windbags
Written by: Bill Lampton Ph.D. | Distributed: 2005-12-01 | Word Count: 0 | Page Views: 5477 | Votes: 4 | Rating: 0.50
During my twenty-three years in management, I dealt with blabbermouths frequently, so for the last ten years I have advised clients on how to silence the workplace windbags. Here are my suggestions for muzzling the motor mouths:

Better Than Botox is there a Safer Substitute?
Written by: Kamau Austin | Distributed: 2005-09-08 | Word Count: 0 | Page Views: 5384 | Votes: 3 | Rating: 0.33
Women since time immemorial have always looked for ways to enhance and prolong their beauty. This of course becomes more difficult as they age.

Transform Your Work Area into a Homey Environment
Written by: Ted Roberson | Distributed: 2006-02-24 | Word Count: 0 | Page Views: 5249 | Votes: 4 | Rating: 1.25
Nothing enables one to think and work better than a comfortable working environment. Especially if you have a sedentary job, you've got to have little knick knacks around that will enliven your spirits or which you can look at for inspiration or just to zone out in relaxation.

12 Ways to Promote Your Business And Website for Free
Written by: Ivana Katz | Distributed: 2005-03-29 | Word Count: 0 | Page Views: 5114 | Votes: 3 | Rating: 0.33
You are very excited!! You have finally created your own website!! But the trouble is customers aren*t knocking on your website door. Why? The most probable answer is...

Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF | Distributed: 2008-02-20 | Word Count: 486 | Page Views: 4984 | Votes: 11 | Rating: 2.09
Dads everywhere have Sonora Smart Dodd to thank for getting Father's Day started. In 1909, Sonora sat in a church in Spokane, Washington listening to a sermon expounding on the virtues of motherhood. But, as she sat there, she thought about how special her own father was since it was he who raised her after the death of her mother.

Building your Credit to get a Mortgage
Written by: Kamau Austin | Distributed: 2006-05-11 | Word Count: 840 | Page Views: 4625 | Votes: 11 | Rating: 2.09
You are thinking about purchasing real estate. However, you are not sure if your credit is good enough to get a mortgage. There are things that you can do to build your credit so that it is worthy of any mortgage that may interest you.

7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin | Distributed: 2006-05-11 | Word Count: 563 | Page Views: 4594 | Votes: 11 | Rating: 1.36
If you want to have a party that everyone will be talking about for days and years later, hire a good DJ to run your music and light show. Hiring a DJ can actually be fun. Just follow these simple tips, and you are sure to have a fabulous DJ for your party.

Sell Yourself, Not Your Products or Services
Written by: Bill Platt | Distributed: 2004-05-03 | Word Count: 0 | Page Views: 4335 | Votes: 2 | Rating: 0.50
Sell yourself, not your products or services. The point we need to make is that your products and services will change over time as your business adapts to the realities of the marketplace.

Highest Ranked "" Articles

Finding the Adventure in Travel Again
Written by: Helen Bergstein | Distributed: 2006-05-11 | Word Count: 718 | Page Views: 3664 | Votes: 14 | Rating: 2.64
If you want to experience adventure at every level of your next trip, you need to go beyond the usual resorts and places to stay. If you're like most travelers, personal safety remains a priority, especially in today's world. A growing number of savvy travelers have found the perfect balance between adventure and comfort.

Building your Credit to get a Mortgage
Written by: Kamau Austin | Distributed: 2006-05-11 | Word Count: 840 | Page Views: 4625 | Votes: 11 | Rating: 2.09
You are thinking about purchasing real estate. However, you are not sure if your credit is good enough to get a mortgage. There are things that you can do to build your credit so that it is worthy of any mortgage that may interest you.

Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF | Distributed: 2008-02-20 | Word Count: 486 | Page Views: 4984 | Votes: 11 | Rating: 2.09
Dads everywhere have Sonora Smart Dodd to thank for getting Father's Day started. In 1909, Sonora sat in a church in Spokane, Washington listening to a sermon expounding on the virtues of motherhood. But, as she sat there, she thought about how special her own father was since it was he who raised her after the death of her mother.

7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin | Distributed: 2006-05-11 | Word Count: 563 | Page Views: 4594 | Votes: 11 | Rating: 1.36
If you want to have a party that everyone will be talking about for days and years later, hire a good DJ to run your music and light show. Hiring a DJ can actually be fun. Just follow these simple tips, and you are sure to have a fabulous DJ for your party.

Ann Arbor, MI Offers A Lot Of Year-Around Family Fun
Written by: Jeb Maxwell | Distributed: 2010-01-20 | Word Count: 595 | Page Views: 3556 | Votes: 8 | Rating: 1.25
Ann Arbor, Michigan is the home of the University of Michigan, a leading institution of higher education. Ann Arbor is a wonderful place to visit. The University is co-mingled with the city and greatly expands the cultural places and events available in the area.

How to Decorate Your Home on EBay
Written by: Pamela Cole Harris | Distributed: 2005-09-14 | Word Count: 0 | Page Views: 1394 | Votes: 5 | Rating: 1.20
If you are on a budget (and who isnít?), a wonderful place for find home decorating accessories is auction sites like eBay. But before you go aíbaying, here is some advice...

The "Proprietary Blend" Nutritional Supplement
Written by: Will Brink | Distributed: 2006-02-10 | Word Count: 0 | Page Views: 2649 | Votes: 5 | Rating: 0.60
In a nut shell, I went onto cover each of these common marketing terms that are used to sell supplements to unwitting consumers and explained each in detail as to what I view as their common misuse within the market place.

Brink's Unified Theory of Nutrition
Written by: Will Brink | Distributed: 2006-02-24 | Word Count: 0 | Page Views: 1622 | Votes: 5 | Rating: 0.60
Regardless of the topic, a unified theory, seeks to explain seemingly incompatible aspects of various theories. In this article I attempt to unify seemingly incompatible or opposing views regarding nutrition, namely, what is probably the longest running debate in the nutritional sciences: calories vs. macro nutrients.

7 Steps to Successful Telemarketing
Written by: Kamau Austin | Distributed: 2006-05-03 | Word Count: 0 | Page Views: 2281 | Votes: 5 | Rating: 0.40
Telemarketing is not as easy as it looks. Telemarketing involves talking on the phone to someone you do not know and trying to convince them to buy a product, use a service, or sign up for a special offer. Many times, telemarketers fail because they are not doing the job properly.

Offer More Payment Options than your Competition
Written by: Bill Platt | Distributed: 2004-05-03 | Word Count: 0 | Page Views: 2650 | Votes: 5 | Rating: 0.40
In order to be successful online, you must provide your customers many quick and easy ways to pay for your goods and services. It is not enough to ask folks to send a money order or check to your house or place of business. You must do more.











Download an eBook today
 
Directory Navigation
Locate By Category:

ALL Categories
Arts & Crafts
Arts & Entertainment
Automotive
Business - Offline
Business - Online
Career
Computers
Education
Family
Finance
Food & Drink
Health & Wellness
Home & Garden
Humor
Internet
Nature & Pets
Real Estate
Religion
Self Improvement
Shopping
Society
Sports & Recreation
Technology
Travel & Leisure
Uncategorized
World Events
Writing & Speaking

Change Number of Results:
50 - 100 - 200 - 500
Article Reprint Rights
Creative Commons License

This work is
licensed under a
Creative Commons
License


You are not required to show the creative commons license notice when you reprint this work.
Article Statistics
Word Count: 0

Total Views: 1298

Article Rating: 0.50 of 5
Votes Cast: 2

More Articles By Author:



Last Distribution Date:
2005-09-30 15:34:24

Internal ID: #437





All Articles are Copyright © 2001-2020 of the Defined Authors.

All other material and images on this site are:
Copyright © 2001-2020, ThePhantomWriters.com