Paulette Ensign of Tips Products International, invites you to reprint this
article in your publication, ezine, or on your website.
This is a Free-Reprint article. The only requirements for publishing this article
are:
You must leave the article and resource box unedited.
You are not allowed to change our recommendations, nor are
you allowed to change the context of the article.
You may not use this article in UCE (Unsolicited Commercial Email).
Email distribution of this article MUST be opt-in email only.
You must forward a copy of the ezine or newsletter that contains the
article inside to the author at:
paulette@tipsbooklets.com.
If you post this article on a website, you MUST set any URL's
in the body of the article and most especially in the Author's
Resource Box as hyperlinks. You must also send us a copy of
the URL where you have posted this article.
If you find any of the rules to be unsavory or unacceptable, please
do not publish this article. While we are happy to make the content
available to you for your own use, we must insist on having our rules
and *Terms of Reprint* honored in full.
Thank you for adhering to these four very simple rules.
I am not a web designer or search engine optimizer, nor do I
play one on TV. However, I do know that the driving force in
bringing qualified traffic to your web site is dynamic high
value content. That means compelling, interesting, approachable,
and immediately useful information, especially when you also
directly sell products or services at your site. Increasing
and maintaining traffic also demands both offline and online
mechanisms to attract those visitors.
One of the easiest and most versatile forms of the content
described above is a ‘how-to’ tips booklet. With the right
writing style, not only can you use the booklet in its entirety
as a downloadable bonus file on your site, it can also be sliced,
diced, and reformatted to get the most mileage possible from the
single document.
Imagine a booklet called “110 Ways to Get the Most Out of Your
Health Club Membership.” Your site features health and wellness
products. Look at some of the ways to use one tips booklet:
1. Downloadable bonus - full booklet download for visiting the
site, a new title bi-monthly
2. Radio/television advertising campaign - “This fitness moment
brought to you by (your company’s name) …Visit www.xyz.com
for 109 more great tips like this one.”
3. Print advertising campaign – a few tips, directing people to
your site for more tips.
4. Autoresponder service - send a tip a day or week, inviting
people to your site for more.
5. Trade show coupon – offering free downloadable booklet at
your web site
6. Product packaging or printed catalog - single tips, directing
people to your site.
7. Email - a tip within any email from your Customer Service
Department or in any electronic invoice, encouraging people
to receive more tips when visiting your site.
Doing this with a different booklet every other month easily
broadens your campaign to an entire year, keeping the content
fresh, interesting, flowing, and attractive to more traffic.
Your next booklets could be:
· You Can Do It - Walk A Marathon
· 77 Ways to Prevent and Improve Back Problems
· 117 Tips for Relieving Arthritis & Muscular Pain
· Keep Smiling! 75 Tips for Great Dental Health
· 108 Ideas for Getting Your Family to Eat Better
Picture what happens when you translate the same booklet into a
different language to reach a non-English speaking population.
You can do the same things mentioned here to bring traffic to
your site.
Simplify your life and the life of your customers by giving them
useful information that will keep them wanting more from you –
more information and more of your products.
Writer's Resource Box:
Paulette Ensign is Founder and Chief Visionary of
http://www.tipsbooklets.com All the booklet titles mentioned
in this article, plus hundreds more on a wide range of topics,
are readily available for licensing rather than using your
valuable staff’s time and salary.
Notice: thePhantomWriters.com /
Article-Distribution.com played no part in creating this content.
Our client has purchased
thePhantomWriters.com / Article-Distribution.com Distribution Services,
and we have distributed this article to over 6,000 publishers and webmasters.
As part of this service, we offer this page and the Copy-and-Paste version of
this article on autoresponder.
Are you curious about where this article has been published?This article was first distributed on: Thu Jan 27 02:50:32 EST 2005
Check out these links to get a real good idea. Keep in mind that
these links will only show those websites who have posted the article
and have been submitted the page to the respective search engines.
Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
