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Charles and Holly Egner of Build On Your Dreams.com, invites you to reprint this article in your publication, ezine, or on your website.

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    What Kind of Business Should I Start? Part 5 of a series
    Copyright © 2004, Charles and Holly Egner

    I would like to be clearer on what kind of business I want to
    start 
    
    (Yes)      (No) 
    
    Finding the right business is a critical factor in succeeding as
    an entrepreneur. You could choose the wrong business for any
    number of reasons, 
    
    *  It is a great business but does not utilize your core 
       competencies 
    *  It is a solid business but it's not really your dream  
    *  It is within an industry that you know nothing about
    *  It looks easy 
    *  Chances like this only come around once in a lifetime 
    
    
    You realize that if something looks too good to be true, looks
    incredibly easy to execute and operate, chances are it is a fad,
    a hoax, or a fraud. Our best advice is buyer beware. Make sure
    you do your homework and check out every opportunity with great
    care and concern. 
    
    On the other hand, you should not narrow your vision or feel
    constrained when considering all possibilities while trying to
    discern what business is right for you. In the end, what is most
    important is that the business or business idea appeals to you
    relative to fulfilling your dreams. Over time, you can learn 
    or acquire knowledge of an industry, or a specific business
    operation and develop a particular skill set to allow you to be
    successful in the business that you choose. 
    
    Most importantly, you must find a business that will inspire,
    challenge, and motivate you to get up and go to work everyday.
    If you choose to take the entrepreneurial path in life, you
    might as well make the most of it and be happy and fulfilled
    along the way. Don't just buy another job. Buy a new and
    exciting life as an entrepreneur. The entrepreneurs that we know
    cannot wait to get to work each day, knowing they are doing what
    they want to do, and are in control of their own destiny. 
    
    *  How do you generate business ideas, if you do not already have
       one?
    *  So how do you find the right business to own? 
    *  How do you determine if it is the right business for you? 
    *  How do you discern if a business idea or opportunity is 
       legitimate? 
    
    
    If you are asking, or have been asking, yourself these questions
    you are heading in the right direction. Obviously, it is
    important to have a business idea in mind before you decide to
    become and entrepreneur. Generating a solid business idea is
    part art and part science. 
    
    You have to learn a process of self-examination, which helps you
    weigh your natural talents, skill set, core competencies, and
    personal interests to decipher a concrete business idea. Then
    you have to determine what business is right for you relative to
    your life strategy, and your financial capabilities. Finally,
    you have to be able to establish whether your business idea or
    business opportunity is legitimate or feasible. 
    
    For example, you could have the best business idea in the world,
    but without a business feasibility study to prove that it will
    work, it remains simply a great idea. As an entrepreneur, you
    actually have to prove that your idea will work. 
    
    Now is the time to answer these questions and clarify the 
    what, why, and how of entrepreneurship. Far too many hopeful
    entrepreneurs fail because they get and idea and rush to market. 
    
    They forget to reflect deeply on themselves and the idea itself. 
    
    They neglect to thoroughly envision their idea, and completely
    overlook the step of writing a solid business plan. 
    
    Finally, they ignore the proof-of-concept stage and launch their
    idea into the market. 
    
    Before they know it they're knee deep in alligators and cannot
    figure out what went wrong! 
    
    To be successful as an entrepreneur you have to complete all
    four stages of business development -reflect, envision, create,
    and build. 
    
    Then, and only then, will you enhance your chances for success.
    Remember, there is no mystery or magic to business. All it takes
    is sufficient preparation, commitment, determination, and
    rock-solid implementation. 
    



    Writer's Resource Box:
    Charles and Holly Egner are veteran entrepreneurs who have
    trained, coached, and mentored hundreds of entrepreneurs. Their 
    last entrepreneurial venture sold for just under $400 million 
    in 1999. BuildOnYourDreams.com was founded to help aspiring
    entrepreneurs to build the business of their dreams. F.ree 
    Teleseminar, f.ree newsletter and eCourse at:
    http://www.BuildOnYourDreams.com NOW.




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