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A press release is a good way to announce something big about a
business. Business owners may use a press release to tell about
how their company raised money for a local charity or about how
new technology they are using will impact the community. A press
release is a tool by which a business owner can advertise their
business without actually trying to sell to customers.
When writing a press release the business owner needs to keep in
mind that news editors are not looking for an advertisement of a
business. They want something news worthy that people will be
interested to read about. The information also needs to be
current. For example, if a business owner that sells computers
would like to do a press release he could write about a new
computer feature that is revolutionizing how people use
computers. This would be interesting and at the same time he
would be able to tie in his business because he sells this new
technology.
To put together a press release there are five points that need
to be considered. The press release is constructed in a fairly
consistent manner with each of the five points included. It is
very important that the business owner writes a press release
following the general guidelines. An editor will not rewrite the
piece, so having a printable copy sent the first time will
better ensure the press release will be printed.
1. Headline. The headline is the title. It should be eye
catching and draw the reader into the story. This is the one
shot where the business owner can grab attention and get someone
to read what he has written.
2. Subhead. This is a short introduction that expands upon the
headline. The subhead gives the business owner more of a chance
to draw in the readers attention.
3. Lead Paragraph. News is reported from end to beginning. The
business owner will use the lead paragraph to tell the major
facts of the story. This paragraph should include who, what,
when, where and how.
4. Remaining paragraphs. The rest of the press release is used
to explain in further detail about the story. The business owner
should keep it brief.
5. End. The end of the press release should include a little
information about the business owner and his business. This
should only be a few sentences long and just informative.
The press release is used to tell about something interesting,
not to sell. A press release that is written to sell something
will not be accepted by an editor. The newspaper business is
about providing information and it is important that when
writing a press release the business owner keeps that in mind.
Writer's Resource Box:
Stone Evans is the author of "Dotcomology - The Science
of Making Money Online". Don't pay a dime for any ebook,
marketing course, software program or anything else
until you've read the free Dotcomology ebook at:
http://www.Dotcomology.com
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Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
