Consulting

Consulting taps into the expertise of the consultant's 
experience.  The client gains valuable insight that would 
normally take years and thousands sometimes millions of dollars 
if they were to go down the same path.  Consultants usually 
charge a nominal fee compared to the information assets they have 
gained throughout the years.  They have thoroughly studied the 
subject which entails thousands of dollars and hundreds of hours 
in information.  They have met with industry leaders as well as 
"on the street" professionals so they have a good beat on what's 
currently going on.  They have a history even if just short 
history of the last cycle in the industry.  Consultants may 
concentrate on techniques and raw resources they freely give as 
part of the sessions.  Some consulting may only consist of one or 
two meetings, but if you're taking notes they could make your 
next project a success.

Consultants do not give legal advice but may save you from 
needing it.  Or they may suggest you seek it.   Whereas your 
attorney should be cautious as to not give business advice (which 
happens all too often especially in real estate), your consultant 
has very little "power over your affairs" so conflicts are easily 
avoided.   Seldom does a consultant run into a "conflict of 
interest" problem with their client but some align their 
resources to solve a problem.   Consultants are used because it 
is not always black or white and they can help navigate through 
the grey and help you use an attorney to achieve your goals. 
Consultants are often the people who create turnkey packages 
together at a really good price.  They tend to see the same 
mistakes and figure to come up with a product that helps 
thousands instead of one-on-one maybe a hundred or so.

My personal experience indicates my consulting is roughly 75% 
information, techniques, and resources. The other 25% is 
encouragement, reinforcement and follow-up.


Examples of Consulting Clients:

Example#1

A seasoned Los Angeles investor sought my help with a difficult 
situation with an apartment building in Hollywood, Ca.  The old 
owner is meddling with his tenants.  Client question: How do I 
resolve this issue?

Example#2

A large property management company needs to make more money off 
their tenants.  More money for their managers and do this with 
little effort on their part without increasing their legal 
exposure.  Client question: Is their a system, product or service 
that we can implement that can achieve our goals?

Example#3

A Los Angeles family has acquired several rental properties over 
the years.  One in particular has been neglected and they want to 
know the best way they can get rid of it.  Client Question: How 
do we sell the property smoothly?

Example#4

A Long Beach real estate investor loves her area.  She has run a 
moderately successful advertising campaign but has hit a wall. 
After reviewing her customers she knows there is money to be made 
but now has limited funds to turn a profit.  Client Question: 
Which direction should I go?

Example#5

An attorney has given up on a realtor who just can't seem to get 
the job done on several rental properties in San Bernardino. 
These require management, light rehab and ultimately somehow 
turning a profit. Client Question: Can several properties in the 
desert be packaged to make money with little involvement and 
management?

Example#6

A Chicago investor has put a property under contract.  He needs 
money and an exit strategy.  There are some problems put he's too 
busy to figure them out.  He and his wife work full time, they 
own 2 other rental properties but time is ticking.  Client 
question: Is this a good deal and what is the right exit 
strategy?

Example#7

The City of Los Angeles has a landmark building that they leased 
to the fiber optic industry.  With the neighborhood changing the 
property could be used as a market or such. Client Question:  Are 
their private investors with the ability to convert this landmark 
building into a useful private project for the community to add 
value?

All were given creative techniques, resources and even my own 
hands-on to solve their problems and produce Win-Win-Win.


Coaching

Coaching is a co-creative experience with the client and coach. 
They both adventure step-by-step uncovering new information and 
solutions.  The coach creates a comfortable non-judgmental mirror 
to help the client see another perspective on their own 
situation.  Some of the greatest personal achievers have and use 
coaches throughout their careers.  The coach definitely 
encourages, and challenges the client to push through barriers 
but is careful not to define or evaluate for the client.  This 
wonderful journey is for the client to experience.

The coach is not used to find solutions but rather bring to light 
the solutions already in plain view or hiding behind some fear or 
other barrier.  The coach easily sees it and helps the client to 
get there on their own.  Great athletes explain their experience 
with their coach very well.  They attribute the coach, in helping 
them see the solution which allows them to raise the stakes on 
their own challenges after conquering such problems they achieve 
greatness in their fields.  Coach are often writing inspirational 
books and holding seminars to help others achieve more.

My personal experience indicates my coaching is roughly the 
opposite of consulting, 75% encouragement, giving other point of 
view, reinforcement, acknowledgement, and follow-up.  The other 
25% is information, techniques, and resources carefully given so 
the client can find the real solutions.


Examples of Coaching clients:

Example#1:

A filmmaker wants to get his film more publicity and exposure. 
He has some local stars and the whole film is in the box.  He 
hired an entertainment attorney, for $7000 who was supposed to 
shop it around and sell it.

Example#2:

A musician has just landed with a great band.  They are touring 
the country and he wants to use this as an opportunity to launch 
his own career.

Example#3:

A retired professional athlete in organizing his media ventures. 
After his professional days were over he was invited on sports 
talk shows and various other media outlets.  However, over time 
that fizzled and he found himself flat.

Example#4:

A former restaurant owner wants to concentrate on real estate. 
He believes he can do this but is afraid of the change of 
industry and the learning curve.

Example#5:

A successful San Fernando Valley realtor has spent years of 
pounding the pavement.  She has fierce competition and needs to 
get a firm piece of the pie.

All my coaching clients are treated with a specialized respect to 
their needs as they move to the top of their fields.  All of them 
have a measurable amount of success and know they want to achieve 
more.


Coaching and Consulting clients. Different needs but same 
results: moving step-by-step to the top.

I'm running an experiment on the newest information marketing 
website turnkey system.  In this system, free modules on internet 
marketing that I definitely use.  The system advertised the 
typical promises:  "help you make money from home with very 
little money, time and offers plenty of solutions that can cover 
most of your knowledge deficiencies."  A current example to show 
anyone who is interested about home based turnkey systems: view 
an experiment system.  See the bank statements to view how 
profitable or not so profitable.

Follow the money at http://howtocreateonlinemillionaires.com 

J. Kenneth Ezra is a writer, real estate consultant, 
producer and Elite Success Coach.  His articles have 
been read by thousands of people looking to do better 
and make more money.  All parties win or no one wins. 
International Coaching Federation Member #1020768 
Follow the money at http://howtocreateonlinemillionaires.com