Blogs and RSS feeds are great marketing tools! Now, if you’re
like me, you’re probably scratching your head and saying,
“Wonderful, but what in the world is a blog, and what the heck
does an RSS feed?” Let’s make it quick and simple. A blog is
basically a journal or diary that is kept online. It changes
every day as you add new content. An RSS feed is a little more
involved. RSS (usually referred to as Really Simple Syndication)
is a means to publish regular updates to web content. The
content itself is known as the feed. In other words, RSS feeds
are a great way to get information that changes often (for
example blogs or even news headlines) out on the web to an
amazingly large audience.
Now to answer the question, why should you use blogs and RSS
feeds? Numbers, numbers, numbers! Let’s think about it. When
more people view your site, you will make more sales - obviously.
Of course, the trick is to get them to your site. While you sit
there reading this article, there are search engines silently
exploring cyberspace for new or updated web content. Aha! When
you update your blog and use RSS feeds, your new information will
be noticed by these tireless search engines and published across
the World Wide Web. Hey, it’s free advertising, right?
Anita was excited! She finally had her own website and an ebook
on the market. Her enthusiasm was a source of amusement to her
friends and family. Every lull in a conversation was an opening
for Anita to discuss her new enterprise. Though Anita netted a
lot of good natured eye-rolling and teasing, she knew they were
all proud of her. It wasn’t long before Anita’s enthusiasm began
to wane. After all, what good was an ebook if nobody bought it?
She’d tried buying email lists and sending advertisements out,
but it didn’t seem to earn any profit. Why? Spam filters, like
virtual pac-men, were gobbling up the emails that Anita sent.
In reality very few were ever even opened.
Have you, like Anita, been frustrated at the lack of web traffic
your site receives? Follow the example of hugely successful
sites like Yahoo!, CNET, ABC News, and Amazon. Get on the RSS
feed band wagon and share in the success. Join the masses of
bloggers who are posting personal and professional blogs. Write
your way to success. Don’t be left behind with an empty bank
account, when you could be enjoying huge profits!
If this sounds too easy for such an intricately technological
subject, that’s because there are people who have done the hard
work for you. In fact, blogging and RSS feeds have been made
simple for even the most technologically challenged. Need
proof? Go to http://www.effective-info.com/blog-rss7.html
You’ll discover a simple plan to incorporate blogging and RSS
feeds into your marketing plan. You’ll discover a brand new
marketing technique that will astound you with the increase in
profit your website will net.
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