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Although most people know eBay as the online marketplace for
buying and selling all kinds of goods, eBay also provides a
backdoor income opportunity for website owners ready to monetize
their site traffic.
Even if you don't have an item or sources of products of your own
to sell on eBay, you can earn money through eBay's affiliate
program by serving pages with auction listings specifically
organized around any eBay category, according to James Dillehay,
author of Sell Your Crafts on eBay.
An affiliate is an independent contractor who agrees to send
traffic to a merchant who sells a product or service and pays
the affiliate a commission of each sale.
eBay developed a sophisticated affiliate tool called the eBay
Editor Kit that allows you to build highly targeted interactive
graphic banners which list specific types or categories of items
for sale.
Which Categories to Target
Let's say you have a family oriented web site with an article
page(s) on wedding-related topics. As an eBay affiliate, you can
insert code they provide through an easy-to-use toolkit online
that allows you to serve up current auctions on wedding dresses,
wedding favors, wedding supplies, or any other category you
choose.
Another example would be a site providing visitors with facts of
interest on actor, John Wayne. At the bottom of a page about John
Wayne's movies, the site owner/eBay affiliate can place code
which serves up all current eBay listings for John Wayne movie
DVDs or video tapes.
If this sounds too complex, relax. You don't have to be a
programmer or a geek to get this to work. The eBay Editor Kit
is an interactive form available to affiliates which allows for
quickly entering in your affiliate ID code, product category(s)
you want to serve listings for, and a few other details. Using
the affiliate interface, I've created code to generate targeted
eBay listings and placed it on my web pages, all in less than two
minutes.
How Much Does It Pay
The program pays affiliates between 40% and 70% of eBay's revenue
(not item sale price) on all winning bids or Buy-It-Nows within 7
days of an affiliate action and up to $20 for each new active
registered user who arrives from your affiliate links. These
rates may change at any time but were current as of this writing.
Why Would Anyone Click
The more targeted your site traffic, the more likely people will
click-through to specific auctions. Studies show ads related to
your page content get higher response rates.
Since using the eBay Editor Kit and placing graphics displaying
targeted auctions, my recorded click-through rate has averaged
between 50% and 70%. This compares to a typical click-through
rate on my other affiliate links of between 2% to 15%.
The Ultimate Market Research Tool
The beauty and ease of the above system is you can serve your
customers great deals on items they are specifically searching
for and earn money in the process. But that could just be the
beginning of profits for you.
With the sophisticated tracking statistics available to you as an
affiliate, you can track which types of eBay listings get higher
click-throughs, higher closing bids, and learn about items that
sell best throughout the year.
You can then pick and choose best-selling items for your site's
traffic, find inventory at wholesale or closeout sources, and
then list your own eBay auctions which you already have evidence
of sales history. You'll earn lots more than you would have just
as an affiliate.
You should note that it is against eBay's affiliate policies for
you to use eBay Editor Kit to link to your own eBay auctions.
To become an affiliate for eBay, your web site must be approved.
Your site must get steady traffic, look good and all the
links should function. Typically, eBay is interested in well
designed, high traffic sites to partner with. To apply, go to
http://www.cj.com, Commission Junction and search for eBay.
Writer's Resource Box:
James Dillehay is author of eight books including Sell Your
Crafts on eBay, Over 200 Tactics, Tips and Tricks to Profit with
Your Arts and Crafts Items from eBay's Millions of Buyers. His
books have been recommended in The Chicago Tribune, Family
Circle, Better Homes & Gardens, Country Almanac, Working Mothers,
The Crafts Report, Sunshine Artist, and many other magazines and
on HGTV. James serves on the advisory boards to the National
Craft Association and ArtisanStreet.com. For more information,
see http://www.craftmarketer.com.
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Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
