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How to Become A Top Internet Marketer
Copyright (c) 2005-2023 Willie Crawford
A recent thread at The Internet Marketing Warriors member-only discussion forum examined what it is that separates the big Internet marketing successes from the "also rans." There was no argument that one key to being an online success is learning to write great copy. Great copy is what gets your site's visitors stirred up enough to actually take action... often a monumental challenge.
The discussion also asked why big online successes would bother with learning to write copy when they could hire someone else. The answer was that it's fun trying to see if you can create, or improve upon, a winning sales letter.
Many of the top copywriters are also so busy writing copy for their own projects that if you could afford the ten to fifteen thousand dollars they'd charge you, you'd also have to get on their waiting lists. So clearly, learning to improve your own web copy is a worthwhile investment.
The fact is, anyone can get a web hosting account, throw together a hastily written web page, and say that they are in business on the Internet. In-fact, that's what far too many people do. That's one of the reasons why most netrepreneurs never earn a respectable income. They never bother to learn what it is about good copywriting that makes it work. They never learn enough about human behavior to understand what makes us behave the way that we do.
Human behavior and motivation hasn't changed in thousand of years. As Jay Abraham is fond on saying, "Human nature, is human nature, is human nature." How and why we react to environmental stimuli LITERALLY hasn't changed since the beginning of recorded history. Understanding the causes and effects of human behavior is the secret to great copywriting.
As complex as we like to believe we are, we're all really creatures of habit. Humans are not really that complex. We're lots of emotions and chemical reactions sprinkled with a little reason :-)
Copywriters understand that we're lots of "hot buttons" that can be ethically exploited.
Great copywriters have discovered what these hot buttons are and the correct way to push them. They've discovered through trial and error how to whip the prospect into a "white-hot buying frenzy." They've discovered how to get a prospect to reach an emotionally charged decision and then logically justify it.
All of the discoveries made by great copywriters, which are often well-documented, makes it incredibly easy for you to become a world-class copywriter (which is your key to becoming a top Internet marketer). All you have to do is study what they have written. All you have to do is model their successful sales pieces. You don't even have to fully understand WHY they worked -
you just need to know which ones worked. That's the one big danger I see in modeling others' sales pieces. You don't always KNOW which ones worked.
Great copywriters test everything, and as a result, always know which elements made the difference in their advertising pieces. It's not guesswork - it's science. Some share their scientific findings with you in their courses and books. Aspiring copywriters should have a library of these courses and books.
Here's an astonishing fact... many of the top Internet marketers today did not struggle for years before becoming successful. They understood... perhaps even stumbled upon the real key which is effective copywriting. This enabled them to reach six and even seven-figure incomes in months rather than years!
Let me give you an example. My friend Yanik Silver only came on the Internet scene in 2000. I started in 1996! Within a year of coming on the scene Yanik was already a household name. Within 2 years, he was one of the "gurus." What is Yanik's secret? He's an incredible copywriter.
Like many world-class copywriters, Yanik actually spent a lot of time studying copywriting. He was introduced to the works of Jay Abraham and Dan Kennedy as a kid. He discovered the power of good copywriting early. As a teenager, he was already writing direct response copy so good that it sold medical equipment, for his dad, to hard-noised, very discriminating doctors. He wrote ads that caused doctors to mail or fax in orders for expensive medical machinery... site unseen, while he was still a teenager.
Yanik, and every great copywriter that I've ever talked to, became that way through study and practice. They studied everything that they could that was written on the topic by famous, proven copywriters. They built huge "swipe file" of documented-successful sales pieces. Then they spent a lot of time practicing writing similar sales pieces. They practiced until they were able to model their teachers.
Being one of the Internet marketing top-earners is really very simple. You study "million-dollars salespieces." You sit down and write them out, over and over again. You study each element of those successful salespieces. Through practice and repetition you develop a feel for the flow. Your nervous system becomes "trained." You develop an arsenal of thoughts, of headlines, guarantees, closes, proof, sub-headings, power word... and eventually you reach a point where the powerful, effective copy just flows from you effortlessly.
I used Yanik as an example above for two reasons. One is that he has produced a "home-study" copywriter’s course that I've gone through. I refer to my materials from this course any time that I'm working on any email, autoresponder series, direct mail piece, or webpage. You can check out Yanik's course at: http://www.ultimateonlinecopymanual.com
The second reason I used Yanik as an example of how good copywriting can make you a fast-rising Internet marketing superstar is that Yanik consistently sets the standard that I aspire to. Yanik conducts workshop - his "protege program" that costs $14,497 to be a part of. That's not the incredible part though - the incredible part is that he has a HUGE waiting list for participating in his protege program.
So there you have THE big secret of how to become a top Internet marketer. Since I've been trained to over-deliver, I'll also share with you a second secret. That secret is, another key to rising to the top in ANY field is associating with those who have already risen to the top. Yanik not only studied Dan Kennedy, he also attended his workshops. Yanik demonstrated to Dan that he was a serious student, and so impressed Dan that Dan had Yanik teaching at "last-ever" copywriting workshop.
How can you capitalize on that second success secret. Check out this "underground" event that only those "in the know" will be at: http://www.profitautomation.com/app/adtrack.asp?AdID=118679
This event is where you can brainstorm ideas with me and a lot of the TOP Internet marketers. It's also where you'll find a lot of future Yanik Silver's.
Now that you know the keys, only inaction can keep you from becoming one of the top Internet marketers. I've just revealed those keys to you and lots of aspiring Internet marketers. Only a handful will use that knowledge thought. That's why there will always only be a few at the top!
By the way... if you'd like to become a members of The Internet Marketing Warriors, and brainstorm marketing ideas with some of the best and the brightest, you can join the club at: http://www.warriorpro.com/cgi-bin/w.cgi?2602
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Willie Crawford is a corporate president, published author,
seminar speaker and host, tele-seminar speaker and host,
retired military officer, karate black belt, master network
marketing trainer, and lifetime student of marketing. He shows
people how to actually generate substantial income on-line
using very simple, easily modeled systems. An example of
such a system that you can study and duplicate is at:
http://www.vemmabuilder.com/1681647
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Top-Level Category: Articles
10 Most Recent Articles Written by Willie Crawford
How To Have An Endless Stream Of Highly Qualified Free Leads (Part 2)
Written by: Willie Crawford |
Distributed: 2011-07-26 |
Word Count: 854 |
Page Views: 5272
| Votes: 3 |
Rating: 0.33
In part-1, I mentioned how to publish on Kindle to create
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generators.
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Written by: Willie Crawford |
Distributed: 2011-07-24 |
Word Count: 675 |
Page Views: 5234
| Votes: 7 |
Rating: 1.86
Do you dream of having so many customers that you can be
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Follow The Experts Who Do What They Teach
Written by: Willie Crawford |
Distributed: 2010-11-02 |
Word Count: 897 |
Page Views: 5539
| Votes: 5 |
Rating: 0.40
As I'm sure that you realize, not all online marketing
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Written by: Willie Crawford |
Distributed: 2010-10-28 |
Word Count: 1200 |
Page Views: 5033
| Votes: 6 |
Rating: 1.17
All online marketers eventually realize that a steady flow
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Written by: Willie Crawford |
Distributed: 2010-07-27 |
Word Count: 373 |
Page Views: 5033
| Votes: 6 |
Rating: 1.17
Since 1996 I've written over 1600 articles. These articles
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Your Internet Marketing Virtual Vending Machine Route
Written by: Willie Crawford |
Distributed: 2010-04-13 |
Word Count: 1456 |
Page Views: 5202
| Votes: 4 |
Rating: 2.75
When I'm being introduced at seminars and tele-events, the
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A False Economy I NO LONGER Practice Do You?
Written by: Willie Crawford |
Distributed: 2010-03-15 |
Word Count: 676 |
Page Views: 4971
| Votes: 5 |
Rating: 0.40
Many of us go out and buy some of the best software and
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Written by: Willie Crawford |
Distributed: 2010-03-10 |
Word Count: 885 |
Page Views: 5612
| Votes: 5 |
Rating: 1.20
In 2008, I wrote an ebook that revealed my most effective
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Written by: Willie Crawford |
Distributed: 2010-02-09 |
Word Count: 921 |
Page Views: 5077
| Votes: 5 |
Rating: 1.20
One of the saddest things that I witness day after day is
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needless "practice bleeding." Making affiliate sales is
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Are Your Websites Secure Or Is The Back Door Wide Open?
Written by: Willie Crawford |
Distributed: 2010-02-02 |
Word Count: 722 |
Page Views: 4592
| Votes: 2 |
Rating: 0.50
One of the topics that all of us online business people are
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Distributed: 2010-01-20 |
Word Count: 595 |
Page Views: 4757
| Votes: 8 |
Rating: 1.25
Ann Arbor, Michigan is the home of the University of Michigan, a
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Distributed: 2008-02-20 |
Word Count: 486 |
Page Views: 5927
| Votes: 17 |
Rating: 2.24
Dads everywhere have Sonora Smart Dodd to thank for getting
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Distributed: 2006-05-11 |
Word Count: 718 |
Page Views: 4397
| Votes: 14 |
Rating: 2.64
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Distributed: 2006-05-11 |
Word Count: 563 |
Page Views: 5305
| Votes: 11 |
Rating: 1.36
If you want to have a party that everyone will be talking about
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light show. Hiring a DJ can actually be fun. Just follow these
simple tips, and you are sure to have a fabulous DJ for your
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Building your Credit to get a Mortgage
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 840 |
Page Views: 5363
| Votes: 17 |
Rating: 2.24
You are thinking about purchasing real estate. However, you are
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worthy of any mortgage that may interest you.
1569 Unique Ways To Get A Free Lunch
Written by: Steve Robichaud |
Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 3624
| Votes: 3 |
Rating: 0.33
Everywhere you turn - T.V., Radio, magazines, or the Internet,
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Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 3907
| Votes: 3 |
Rating: 0.33
Your novel is finished, you’ve had it edited by a professional Editor, and you’ve done the rewrites. What? You haven’t had an editor edit your work yet? This is a must. There are many editors advertising in Writer’s Digest.
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Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 5158
| Votes: 3 |
Rating: 0.33
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Word Count: 0 |
Page Views: 4955
| Votes: 3 |
Rating: 0.33
Pain between the shoulder blades, or any pain for that matter,
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Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 4435
| Votes: 4 |
Rating: 0.75
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Word Count: 0 |
Page Views: 13809
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Rating: 0.33
When did Americans stop taking responsibility for their own
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Word Count: 0 |
Page Views: 6588
| Votes: 3 |
Rating: 0.33
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Distributed: 2005-12-01 |
Word Count: 0 |
Page Views: 6331
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During my twenty-three years in management, I dealt with
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Distributed: 2005-09-08 |
Word Count: 0 |
Page Views: 6227
| Votes: 3 |
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Women since time immemorial have always looked for ways to
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Word Count: 0 |
Page Views: 6197
| Votes: 3 |
Rating: 0.33
You are very excited!! You have finally created your own
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Written by: Ted Roberson |
Distributed: 2006-02-24 |
Word Count: 0 |
Page Views: 6031
| Votes: 4 |
Rating: 1.25
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Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF |
Distributed: 2008-02-20 |
Word Count: 486 |
Page Views: 5927
| Votes: 17 |
Rating: 2.24
Dads everywhere have Sonora Smart Dodd to thank for getting
Father's Day started. In 1909, Sonora sat in a church in Spokane,
Washington listening to a sermon expounding on the virtues of
motherhood. But, as she sat there, she thought about how special
her own father was since it was he who raised her after the death
of her mother.
Sell Yourself, Not Your Products or Services
Written by: Bill Platt |
Distributed: 2004-05-03 |
Word Count: 0 |
Page Views: 5650
| Votes: 2 |
Rating: 0.50
Sell yourself, not your products or services. The point we
need to make is that your products and services will change
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marketplace.
Building your Credit to get a Mortgage
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 840 |
Page Views: 5363
| Votes: 17 |
Rating: 2.24
You are thinking about purchasing real estate. However, you are
not sure if your credit is good enough to get a mortgage. There
are things that you can do to build your credit so that it is
worthy of any mortgage that may interest you.
7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 563 |
Page Views: 5305
| Votes: 11 |
Rating: 1.36
If you want to have a party that everyone will be talking about
for days and years later, hire a good DJ to run your music and
light show. Hiring a DJ can actually be fun. Just follow these
simple tips, and you are sure to have a fabulous DJ for your
party.
Highest Ranked "" Articles
Finding the Adventure in Travel Again
Written by: Helen Bergstein |
Distributed: 2006-05-11 |
Word Count: 718 |
Page Views: 4397
| Votes: 14 |
Rating: 2.64
If you want to experience adventure at every level of your next
trip, you need to go beyond the usual resorts and places to stay.
If you're like most travelers, personal safety remains a priority,
especially in today's world. A growing number of savvy travelers
have found the perfect balance between adventure and comfort.
Freedom- or Burden of Choice?
Written by: Patsi Krakoff |
Distributed: 2004-09-30 |
Word Count: 0 |
Page Views: 1100
| Votes: 7 |
Rating: 2.57
Everyday decisions have become increasingly complex due to the
overwhelming abundance of choice with which we are presented.
A trip to a typical supermarket reveals enormous choices such
as 85 different crackers, 285 types of cookies, 230 varieties
of canned soup, 80 different pain relievers, and 360 kinds of
shampoo. Does this improve the quality of our lives?
Building your Credit to get a Mortgage
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 840 |
Page Views: 5363
| Votes: 17 |
Rating: 2.24
You are thinking about purchasing real estate. However, you are
not sure if your credit is good enough to get a mortgage. There
are things that you can do to build your credit so that it is
worthy of any mortgage that may interest you.
Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF |
Distributed: 2008-02-20 |
Word Count: 486 |
Page Views: 5927
| Votes: 17 |
Rating: 2.24
Dads everywhere have Sonora Smart Dodd to thank for getting
Father's Day started. In 1909, Sonora sat in a church in Spokane,
Washington listening to a sermon expounding on the virtues of
motherhood. But, as she sat there, she thought about how special
her own father was since it was he who raised her after the death
of her mother.
Testimonials and Reviews Increase Your Real Sales Potential
Written by: Bill Platt |
Distributed: 2006-02-10 |
Word Count: 0 |
Page Views: 2934
| Votes: 9 |
Rating: 2.00
The one essential ingredient for online success in
any endeavor is gaining your prospect's trust.
7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 563 |
Page Views: 5305
| Votes: 11 |
Rating: 1.36
If you want to have a party that everyone will be talking about
for days and years later, hire a good DJ to run your music and
light show. Hiring a DJ can actually be fun. Just follow these
simple tips, and you are sure to have a fabulous DJ for your
party.
Ann Arbor, MI Offers A Lot Of Year-Around Family Fun
Written by: Jeb Maxwell |
Distributed: 2010-01-20 |
Word Count: 595 |
Page Views: 4757
| Votes: 8 |
Rating: 1.25
Ann Arbor, Michigan is the home of the University of Michigan, a
leading institution of higher education. Ann Arbor is a wonderful
place to visit. The University is co-mingled with the city and
greatly expands the cultural places and events available in the
area.
How to Decorate Your Home on EBay
Written by: Pamela Cole Harris |
Distributed: 2005-09-14 |
Word Count: 0 |
Page Views: 2162
| Votes: 5 |
Rating: 1.20
If you are on a budget (and who isn’t?), a wonderful place for
find home decorating accessories is auction sites like eBay. But
before you go a’baying, here is some advice...
The "Proprietary Blend" Nutritional Supplement
Written by: Will Brink |
Distributed: 2006-02-10 |
Word Count: 0 |
Page Views: 3514
| Votes: 5 |
Rating: 0.60
In a nut shell, I went onto cover each of these common marketing
terms that are used to sell supplements to unwitting consumers
and explained each in detail as to what I view as their common
misuse within the market place.
Brink's Unified Theory of Nutrition
Written by: Will Brink |
Distributed: 2006-02-24 |
Word Count: 0 |
Page Views: 2324
| Votes: 5 |
Rating: 0.60
Regardless of the topic, a unified theory, seeks to explain
seemingly incompatible aspects of various theories. In this
article I attempt to unify seemingly incompatible or opposing
views regarding nutrition, namely, what is probably the longest
running debate in the nutritional sciences: calories vs. macro
nutrients.
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