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How To Avoid Having Filters Eat Your Emails
Copyright (c) 2004-2023 Willie Crawford
You've probably read 1000 times that "the money's in the list." If you're an Internet or email marketer, that's only partly true. The truth is that the money is in properly written emails, that get delivered to your list members. That last part is what most online marketers are missing!
An article in the June 2004 issue of Time Magazine reported that 40% to 70% of email sent to the four major ISPs is deleted at the server. Those ISPs are MSN (including Hotmail), Yahoo, Earthlink and AOL. That simply means that there's a very good chance that your legitimate email is not getting through to those subscribers using those ISPs.
The bottom line for you and I as email marketers is that building huge opt-in lists, seeking JVs, or publishing an ezine is largely futile, unless you correct the above problem first.
So how do you correct the problem? Many people who send emails know that many ISPs score emails as they arrive at the server. Email that scores above a certain score is identified as probable spam, and is deleted. So, many of us go through our email messages before sending them out and delete or modify trigger words.
I'll let you in on a big secret. Most of the words that you see cleverly disguised (often with extra spaces or characters) aren't what causes most of the problem. It's combinations of words that causes the problem. It's those combinations of words and a few other major mistakes that gets your email killed.
To find out what those major mistakes are, you can get a free report called "The 21 Deadliest Spam Filter Violations" here: http://myQuickPayPro.com/qpp.cgi?adminid=3054&id=91007
The typical ezine that I see makes over half of these mistakes every issue. Does yours?
There are two major things that you can do to avoid having your emails "eaten" by the filters.
The first one is to have your list members "white list" you or add you to their address book when they first subscribe. Right on your confirmation page, instruct them to add your from email address to their address book or to their approved list. How they do this is different for each ISP. Generally adding the from name and/or email address to their address book or approved list will do the trick. Also tell them to periodically look through their junk email folder to confirm that your email is getting through. If they want what you're sending them, they will do this. Often moving an email into the inbox will cause the system to stop filtering your email too.
You can also tell new list members to do this in the confirmation email, but that's a little late, since they may never get that email.
The second thing you can do is run every email that you plan on broadcasting (or even some personal emails) through a system that scores the email. Email above some magic score (around 5 at many ISPs) is guaranteed to be deleted.
There are a lot of tools for scoring your emails. The one that I prefer is called E-filtrate. You can check it out at: http://myQuickPayPro.com/qpp.cgi?adminid=3054&id=91007
which is where you can also get the report mentioned above.
What I like about E-filtrate is that it's a browser-based system that allows you to score an email, suggests 3-7 substitutes for each trigger word (that you can make right within the program), and even allows you to do test sends to confirm that your email will get through.
The system also allows you to check to see if your domain/IP is blacklisted. If your domain is blacklisted, then all email from that domain is blocked by certain ISPs. So you could have a "perfect" email, and it could still not get through. The solution there is to get the domain de-listed or to send from a different domain.
Once you have a reliable system in place for "quality controlling" your email communications, *then* you're ready to put your list building on steroids. Then you're ready to set up all kinds of joint ventures, and benefit from that huge, responsive list.
Implement the simple steps outlined above today and you'll be pleasantly surprised. Something this simple can multiply your profits many times over. It can actually be the one thing that turns a struggling business into a major success. ;-)
Willie Crawford is a corporate president, published author,
seminar speaker and host, tele-seminar speaker and host,
retired military officer, karate black belt, network marketing
trainer, and lifetime student of marketing. He shows people
how to actually generate substantial income on-line using
very simple SYSTEMS. An example of such a system can
be studied and duplicated at: http://ProfitMagician.com
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Top-Level Category: Articles
10 Most Recent Articles Written by Willie Crawford
How To Have An Endless Stream Of Highly Qualified Free Leads (Part 2)
Written by: Willie Crawford |
Distributed: 2011-07-26 |
Word Count: 854 |
Page Views: 5272
| Votes: 3 |
Rating: 0.33
In part-1, I mentioned how to publish on Kindle to create
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Distributed: 2011-07-24 |
Word Count: 675 |
Page Views: 5234
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Distributed: 2010-11-02 |
Word Count: 897 |
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| Votes: 5 |
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Distributed: 2010-10-28 |
Word Count: 1200 |
Page Views: 5033
| Votes: 6 |
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All online marketers eventually realize that a steady flow
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Word Count: 373 |
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| Votes: 6 |
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Written by: Willie Crawford |
Distributed: 2010-04-13 |
Word Count: 1456 |
Page Views: 5202
| Votes: 4 |
Rating: 2.75
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A False Economy I NO LONGER Practice Do You?
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Distributed: 2010-03-15 |
Word Count: 676 |
Page Views: 4971
| Votes: 5 |
Rating: 0.40
Many of us go out and buy some of the best software and
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Written by: Willie Crawford |
Distributed: 2010-03-10 |
Word Count: 885 |
Page Views: 5612
| Votes: 5 |
Rating: 1.20
In 2008, I wrote an ebook that revealed my most effective
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Distributed: 2010-02-09 |
Word Count: 921 |
Page Views: 5077
| Votes: 5 |
Rating: 1.20
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Written by: Willie Crawford |
Distributed: 2010-02-02 |
Word Count: 722 |
Page Views: 4592
| Votes: 2 |
Rating: 0.50
One of the topics that all of us online business people are
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Distributed: 2010-01-20 |
Word Count: 595 |
Page Views: 4757
| Votes: 8 |
Rating: 1.25
Ann Arbor, Michigan is the home of the University of Michigan, a
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Distributed: 2008-02-20 |
Word Count: 486 |
Page Views: 5927
| Votes: 17 |
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Word Count: 563 |
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If you want to have a party that everyone will be talking about
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Distributed: 2006-05-11 |
Word Count: 840 |
Page Views: 5363
| Votes: 17 |
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You are thinking about purchasing real estate. However, you are
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Page Views: 3624
| Votes: 3 |
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Everywhere you turn - T.V., Radio, magazines, or the Internet,
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Word Count: 0 |
Page Views: 3907
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Word Count: 0 |
Page Views: 5158
| Votes: 3 |
Rating: 0.33
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Word Count: 0 |
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Word Count: 0 |
Page Views: 13810
| Votes: 3 |
Rating: 0.33
When did Americans stop taking responsibility for their own
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Word Count: 0 |
Page Views: 6588
| Votes: 3 |
Rating: 0.33
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Word Count: 0 |
Page Views: 6331
| Votes: 4 |
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Word Count: 0 |
Page Views: 6227
| Votes: 3 |
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Word Count: 0 |
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| Votes: 3 |
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Written by: Ted Roberson |
Distributed: 2006-02-24 |
Word Count: 0 |
Page Views: 6031
| Votes: 4 |
Rating: 1.25
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Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF |
Distributed: 2008-02-20 |
Word Count: 486 |
Page Views: 5927
| Votes: 17 |
Rating: 2.24
Dads everywhere have Sonora Smart Dodd to thank for getting
Father's Day started. In 1909, Sonora sat in a church in Spokane,
Washington listening to a sermon expounding on the virtues of
motherhood. But, as she sat there, she thought about how special
her own father was since it was he who raised her after the death
of her mother.
Sell Yourself, Not Your Products or Services
Written by: Bill Platt |
Distributed: 2004-05-03 |
Word Count: 0 |
Page Views: 5650
| Votes: 2 |
Rating: 0.50
Sell yourself, not your products or services. The point we
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Building your Credit to get a Mortgage
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 840 |
Page Views: 5363
| Votes: 17 |
Rating: 2.24
You are thinking about purchasing real estate. However, you are
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Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 563 |
Page Views: 5305
| Votes: 11 |
Rating: 1.36
If you want to have a party that everyone will be talking about
for days and years later, hire a good DJ to run your music and
light show. Hiring a DJ can actually be fun. Just follow these
simple tips, and you are sure to have a fabulous DJ for your
party.
Highest Ranked "" Articles
Finding the Adventure in Travel Again
Written by: Helen Bergstein |
Distributed: 2006-05-11 |
Word Count: 718 |
Page Views: 4397
| Votes: 14 |
Rating: 2.64
If you want to experience adventure at every level of your next
trip, you need to go beyond the usual resorts and places to stay.
If you're like most travelers, personal safety remains a priority,
especially in today's world. A growing number of savvy travelers
have found the perfect balance between adventure and comfort.
Freedom- or Burden of Choice?
Written by: Patsi Krakoff |
Distributed: 2004-09-30 |
Word Count: 0 |
Page Views: 1100
| Votes: 7 |
Rating: 2.57
Everyday decisions have become increasingly complex due to the
overwhelming abundance of choice with which we are presented.
A trip to a typical supermarket reveals enormous choices such
as 85 different crackers, 285 types of cookies, 230 varieties
of canned soup, 80 different pain relievers, and 360 kinds of
shampoo. Does this improve the quality of our lives?
Building your Credit to get a Mortgage
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 840 |
Page Views: 5363
| Votes: 17 |
Rating: 2.24
You are thinking about purchasing real estate. However, you are
not sure if your credit is good enough to get a mortgage. There
are things that you can do to build your credit so that it is
worthy of any mortgage that may interest you.
Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF |
Distributed: 2008-02-20 |
Word Count: 486 |
Page Views: 5927
| Votes: 17 |
Rating: 2.24
Dads everywhere have Sonora Smart Dodd to thank for getting
Father's Day started. In 1909, Sonora sat in a church in Spokane,
Washington listening to a sermon expounding on the virtues of
motherhood. But, as she sat there, she thought about how special
her own father was since it was he who raised her after the death
of her mother.
Testimonials and Reviews Increase Your Real Sales Potential
Written by: Bill Platt |
Distributed: 2006-02-10 |
Word Count: 0 |
Page Views: 2934
| Votes: 9 |
Rating: 2.00
The one essential ingredient for online success in
any endeavor is gaining your prospect's trust.
7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 563 |
Page Views: 5305
| Votes: 11 |
Rating: 1.36
If you want to have a party that everyone will be talking about
for days and years later, hire a good DJ to run your music and
light show. Hiring a DJ can actually be fun. Just follow these
simple tips, and you are sure to have a fabulous DJ for your
party.
Ann Arbor, MI Offers A Lot Of Year-Around Family Fun
Written by: Jeb Maxwell |
Distributed: 2010-01-20 |
Word Count: 595 |
Page Views: 4757
| Votes: 8 |
Rating: 1.25
Ann Arbor, Michigan is the home of the University of Michigan, a
leading institution of higher education. Ann Arbor is a wonderful
place to visit. The University is co-mingled with the city and
greatly expands the cultural places and events available in the
area.
How to Decorate Your Home on EBay
Written by: Pamela Cole Harris |
Distributed: 2005-09-14 |
Word Count: 0 |
Page Views: 2162
| Votes: 5 |
Rating: 1.20
If you are on a budget (and who isn’t?), a wonderful place for
find home decorating accessories is auction sites like eBay. But
before you go a’baying, here is some advice...
The "Proprietary Blend" Nutritional Supplement
Written by: Will Brink |
Distributed: 2006-02-10 |
Word Count: 0 |
Page Views: 3514
| Votes: 5 |
Rating: 0.60
In a nut shell, I went onto cover each of these common marketing
terms that are used to sell supplements to unwitting consumers
and explained each in detail as to what I view as their common
misuse within the market place.
Brink's Unified Theory of Nutrition
Written by: Will Brink |
Distributed: 2006-02-24 |
Word Count: 0 |
Page Views: 2324
| Votes: 5 |
Rating: 0.60
Regardless of the topic, a unified theory, seeks to explain
seemingly incompatible aspects of various theories. In this
article I attempt to unify seemingly incompatible or opposing
views regarding nutrition, namely, what is probably the longest
running debate in the nutritional sciences: calories vs. macro
nutrients.
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