Many aspiring Internet marketers hear all of the talk about
earning a six-figure income and assume that it's all hype. Some
of it is hype, but earning a six-figure income really isn't
difficult. I've watched friends generate "six figures" in sales
as we sat together in conferences or meetings! Today I'm going
to tell you how you CAN do it too. I'm going to give you a system
that I guarantee you haven't seen before. It's one I created,
tested, and now use extensively.
While I created this system, it's really just adaptations of
things we've all seen. That's the beauty of it all. Earning six
figures isn't rocket science, - it's just common sense in action.
First of all, the key to earning a higher income is selling more
expensive "big ticket" items. You'll notice I market many
products in the $497 to $2997 range. Many of these products
are offered through affiliate programs and pay from 30-50%
commission. It doesn't really take a lot of sales of a $2000
item before you're well on your way to six figures.
Before I share my secret system with you, I should tell you that
I thought of turning this information into an ebook or special
report and selling it. It's THAT valuable! It's valuable
because it works. Proof that it works is the fact that at several
recent Internet marketing seminars, I've been the affiliate who
sold the most seats :-)
Here's my big secret.... I use off-line methods to drive traffic
on-line. I use off-line methods to make sure that my message
gets through and gets read. I have two primary off-line tools
that I use.
First of all, I use the phone a lot. If I have a contact who has
indicated he/she is interested in attending a seminar or buying a
product, I'll often call to see if they have any questions. I
close the sale on the phone and then sometimes have them go to
the on-line order form. Lots of people selling seminar seats
outside the Internet marketing niche do this. You should too
where practical. Make a phone call and sell a seminar seat that
pays you as much as $1000 in commission. It makes perfect sense
doesn’t it?
The second tool that I use is snail mail... greeting cards to
be more exact. I send out hundreds of these greeting cards to
customers, and select prospects. It's a blend of on-line and
off-line marketing methods you’ve probably never really
considered. I've seen others using postcards but greeting cards
have more impact.
Here's my system with the greeting cards:
1) I use a system called Send Out Cards. It a print-on-demand
company that offers a number of different plans. The plan that
I use costs me less than $1 per card (including first class
postage). Basically, you select a card from an on-line catalog
of more than 2500 cards, enter your message, enter the addresses,
and click send. The company prints, stuffs, stamps, and mails the
cards for you.
2) Send Out Cards offers the ability to set up campaigns. You
can choose a series of cards to send out at specified intervals.
This works just like the autoresponder systems Internet marketers
are familiar with. You basically choose the cards that you want
to send out, enter your messages, specify the interval for each
card, and the system takes care of the rest.
Here's how a power user like myself uses that feature. The system
also allows you to upload databases. So I've imported most of my
contacts into the system. I've also subscribed many of these
contacts to campaigns based upon certain criteria. Let me give
you a powerful example, and continue spilling the beans...
As someone who has sponsored seminars and sold lots of seminar
seats, I know that someone who lives within driving distance is
more likely to attend a seminar than someone who has to fly
thousands of miles. How I use that is that when I'm promoting a
given seminar, I set up a series of 1-3 cards telling about that
seminar and inviting people to meet me there. Then one of the
searches of my database that I do is for everyone in the same
state, or maybe just in nearby zip codes. I subscribe those
people to that greeting card series.
I also know that people who have attended seminars before are
more likely to attend other seminars. They've had the "value"
proven to them already. So I have a sub-list of people that I
know like to attend seminars. I subscribe these people to the
card series for a given seminar too.
As you can see, I am selective in who I send these greeting cards
to... sometimes. After all, these cards do cost me nearly $1 each
to send. However, I don't have to worry about email filters or
other deliverability issues. People like getting greeting cards
and do open and read them. My message gets through!
3) The greeting card system allows you to upload your own digital
images. I use that in two powerful ways! Since it's common
practice for affiliate marketers to sometimes offer discounts or
rebates, I include those in my cards. Simply use your graphics
program to create a "discount coupon." Then upload this digital
image to your card to deliver your special offer right into the
hands of your prospect. You don't have to worry about them
missing the special in your email. It's right in the card that
you sent them.
A second way to use this feature is to take a photo of you
together with the client or prospect. Then include that photo in
cards you send them. This won't work with the campaign feature
since you use that feature to keep from having to choose new
cards for each individual. In fact, with the campaign feature,
you can use "tags" just like you do with an autoresponder, to
personalize each card’s message with first name, last name, etc.
It's very powerful.
Now, I'm sharing this information with you for two reason. First
of all, I want you to see, and understand, how you can actually
earn that seemingly elusive six-figure income. It takes just a
little thinking outside the box. Secondly, if you follow my
advice and sign up as a customer for the greeting card service,
I earn a commission. It's a multi-tiered affiliate program
that you can sign up for and earn commissions from too.
To get full details on how to sign up as a representative with
this company, simply visit: http://SendOutCards.com Click on the
link labeled "Income Opportunity" to find out how to become a
distributor. Be sure to click on the link at the very bottom of
that page to have the commissions explained to you. The system
will ask for a referral number there. Enter 2663. That's my
referral number.
Back to thinking outside the box... I do sometimes purchase co-
registration leads. I don't always use these in the way most
people do. I sort the database of 10,000 - 25,000 leads (which
is the size batch that I buy) by state. I'm looking for all of
the leads that are from an area near the event that I'm
promoting. These are leads that are very fresh (usually less than
10 days old) and that have indicated they have started, or are
interested in starting, a home-based business. I simply upload
those that are near the event and subscribe them to a campaign I
set up JUST for them.
I know... you're thinking, that could get expensive. However,
let's say that you find 1000 leads in that database that are
within a convenient distance for driving to the seminar. If
you're making $500 - $1000 for each seminar seat that you sell,
you don't really need to make many sales for the campaign to pay
off. You just have to "know your numbers" and test small at
first. What you’re testing is the wording of the messages and
quality of the lists.
When I send cards to these leads, I also include one card in the
series that explains how they can profit by getting into the
greeting card business. I earn $150 for each new representative
that I sign up and fully train. The training is mostly automated.
That means I could actually spend up to $150 for each new
representative I find and still break even. As you can see, you
don't need very high percentages. The greeting card system does
sell itself to enough people to make it a no-brainer for me to
even mail to purchased leads. Again, you do have to watch the
quality of your leads.
This system can be used to sell all types of big ticket items
such as courses, video or CD sets, coaching etc. The key there
is to mail the cards, generally with a "discount coupon" to
people who already know you... your list members. This also
means that you need to break with tradition a little by asking
for more than just name and email address on your signup forms.
On some of my signup forms (from select sites) I do ask for full
address and even birth date. Why do I ask for birth date? So I
can send them a birthday card of course.
If your prospects see the value in what you are offering, they
will often give you their full contact information. You just
need to ask for it.
Another secret... the Send Out Card system can be programmed to
send a card automatically on a person's birthday, or it can just
send you a reminder. It's the ultimate high-touch marketing tool,
and secure on-line contact manager, that takes surprisingly
little time to use. People like it when you remember their
birthdays... sometimes you may be the only one who does :-)
I've just shared with you something that will allow you to
totally trounce your competitors. Chances are that even if your
competitors are reading this very same article, you can still
out market them because most of them won't use this information.
It's human nature. Your competitors will see that what I've
just shared makes perfect sense, and they'll think “someday.”
Meanwhile, you take action and soon discover yourself with more
money in your checking account than you use to make all year.
As you can see, making that six-figure income isn't hard. It does
take doing just a few things differently from what everyone else
is doing. It takes theability to think things through, evaluate
the risk, and then take action.
“The ball is now in your court!” If you didn't fully
understand the plan, you can email me for clarification. Use
willie@williecrawford.com :-)
I've just shared with you one of numerous ways that I "think
outside the box" and separate myself from the pack. I'll be
sharing a few more at Joel Christopher's and Ted Nicholas' Double
Birthday Bash, March 18th and 19th in San Antonio, Texas. I'd
love to see you there. You sign up for this mega networking and
learning event at: http://WillieCrawford.com/birthdaybash.html
YES - After you've registered, using the url above, send me an
email and I'll rebate 25% of what you paid. I do practice what
I teach.
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