Did you come on-line looking for a way to supplement your regular
income? Did you hope to do as I did and completely replace that
unfulfilling, dead-end,  depressing, old JOB?

One of my mentors once explained to me that most people who
start an on-line business actually want to do something I teach
people to do every day. That is  - generate $3000 -  $5000 per
month  from a simple product that they quickly and easily create.  
Many people just want enough extra money  to pay all of the bills
and not feel like they are constantly RUNNING just to  keep up
with life!

If I just described you, here's how to do it... as easy as  1-2-3:

First, find a topic that a lot of others would like to know more
about, something that they are already searching for more
information on. This could be related to their health, family,
security, being liked, being happy, better relationships, better love
life, or even their pets. 

Confirm that this is a topic that a lot of people are talking about,
and that there are questions you could answer in an information
product... a booklet, ebook, audiotape, etc.

If you are not qualified to answer the questions that they're
asking, can you research the topic or find an expert to interview?

Survey your potential customers to find out what they really want
to know about the topic of interest. They'll TELL YOU what they
want to know. Then all you really have to do is answer their
questions.  To create a can't-lose product,  you let them tell you
what they are interested in, and then you provide it!

A tool I use everyday for gathering this data is called the ASK
database.  It allows you to automatically conduct  these surveys
and analyze the data .  You can take a look at this tool and use
the special trial I've arranged for you  at:
http://www.askdatabase.com/Willie/

After you know what they want to know you simply  gather the
information and compile it into an information product. It doesn't
have to be anything elaborate.  I have a friend, Paulette Ensign,
who wrote a simple tips  booklet entitled "110 Ideas for Organizing
Your Business Life."  She's sold almost 1 million copies without
spending a PENNY on advertising. That's how easy this  can be.

If you'd like to know more about how Paulette does this, I've
actually arranged for her to teach you how you can do it too.  She
does periodic tele-classes where she steps you through the
process. You can register for her next  tele-class at:
http://WillieCrawford.com/paulette.htm

As you create this simple info-product, you create a  one-page
website telling your customers how and why your product makes
their lives better.  This product does solve one of their problems,
or helps them avoid a pain, doesn't it?  If not, don't bother creating
it -  it won't sell!

Sign up for a Paypal account at Paypal.com and you have a
built-in way to accept orders from your website. Paypal is one way
for you to accept credit card and electronic check orders.  It's not
the absolute best way, but is a  quick, inexpensive way.  Later you
can expand to a regular merchant account and integrated
shopping cart. You can do this after you've proven the demand
for  your  product exists.

How do you prove the demand for your product in the first place.
The simplest way is to run a test campaign at the pay-per-click
search engines. Spend just a few dollars on a Google AdWords
campaign. This allows you to refine your website copy and
confirm that people are willing to pay for your information and even
how much they're willing to pay.

As you run this AdWords  campaign, you make minor changes to
your webpage to test price sensitivity and  what wording on the
page works best.  Google AdWords is the single fastest way that
I know of to drive highly targeted traffic to your website. You can
literally, have visitors coming to your website within half-an-hour of
setting up the site.

I won't explain AdWords here in this article since it would take
MUICH too long. Instead I will recommend the book where I first
learned most of what I know about AdWords from.  This is a book
by  Perry Marshall called "The Definitive Guide to Google AdWords." 
You can get it and even a free 5-day e-course at:
http://www.1shoppingcart.com/app/aftrack.asp?afid=138586

Also, I encourage you to learn more about the hundreds of ways 
that you can increase the "conversions" on your website.
Something as simple as changing  one word in a headline, or
ending the price in the number 7 rather than 5, can increase your
sales by 50 times.  However, this is something that you have to
test and refine. To learn all that I know about website conversions,
simply visit: http://TheRealSecrets.com

Fast-forward 20 days... and you have your simple booklet which
you're selling from your website. You're selling it for $19.97, and
$17.97 of that is profit since it's digitally delivered.  Your customers
just download it to their  computer and your expenses are web
hosting, credit card processing, and your AdWords traffic
generating campaign.

If you sell a measly 6 copies a day that's over $100 a day. That
$3000 per month is more than many people I know  are earning
at a "regular job," and you'll be making it while sitting around
watching television! 

Through testing little things on your webpage and in your AdWords
listing, you double it to 12 copies a day and  you're at $6000 per
month.  You've just replaced that job and you can do it in 30 days
or less. The secret is totally immersing yourself in the project,
otherwise it will probably take longer.

After you've done this simple plan once, you'll see that you can
really do it over and over again. You can  create a whole series of
these booklets and market them from a whole series of websites.
People do it all the time.  I do it all the time :-)

All of the elements of the plan laid out above are  critical though.
Miss any of them and the plan is destined to fail. Most people
putting a similar plan into action miss verifying that there IS a
demand for their product idea.

Many people also create the perfect product, but market it poorly.
Their website doesn't convert well because they just throw
something up and start driving traffic to it. Once you have visitors
coming to your website you MUST test the various elements in
order to improve the percentage of visitors who turn into customers. 
There are tens of  thousand of really great products "dying on the
vine" due to poor marketing!

This is a proven plan that I often have my mentoring clients
implement.  I coach them through the process, but  this is what they
do. It works for them and it will work for you.  It doesn't happen by
itself, but just a thorough examination of the entire plan should
convince you that it does work.  Now you only need to implement it!