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Boosting Subscribers And Customers By Thinking Outside The Box
Copyright (c) 2004-2023 Willie Crawford
You know that email marketing is one of the least expensive and most effective marketing tools that you can use. That's why you work so hard to build your list! Yet lately, it's become harder and harder to get your message in front of people asking to receive your free newsletter subscriptions.
Let me share with you a way that I effectively get my message in front of hundreds of thousands... potentially millions.
Like many online marketers, I publish an ezine. I work very hard to make sure that it contains information of genuine value to my readers. Like many of you I still have some problem attracting new subscribers and getting through to them.
One of the problems you face in attracting new readers is just getting them to try your publication. They have so many choices, and they've been exposed to so much worthless garbage, that they aren't anxious to have yet another publication flood their inboxes.
A partial solution to that problem is to offer a short course rather than an ezine. In this short course offer such tremendous value that you sell your potential subscribers on the value of information that you provide. During, and after the course, ask them to join your regular newsletter list. If you do provide information of genuine value and meet their expectations, course subscribers will join your regular newsletter list.
About two years ago, I noticed some newsletter publishers were using the ezine-in-a-box concept. Their ezines were "evergreen," meaning that no matter when a person subscribed, they received their first issue immediately via autoresponder. Then they received the next 52 weekly issues that the publisher already had queued up, via autoresponder, over the next year.
Publishers did the work once, posted it to autoresponder, and then let it run. I'm not sure what happened after a year with some of these... but it's easy enough to just add to the autoresponder series.
I mention this ezine in a box because it offered a solution to those who wanted a newsletter but don't feel capable of easily producing a worthwhile newsletter. Other prolific writers and publishers simply offered the use of their material... their ezine-in-a-box, for a fee. They basically took their existing material... their pertinent ezine articles, and turned them into a marketable product.
Knowing how well the ezine-in-a-box concept works, and knowing that my personal course was well received, my tiny mind decided to do some thinking outside the box recently. I began offering my client and subscriber-base an e-course in a box... but with a twist...
As I explain this, I don't want you to copy my concept exactly. I want you to take the basic idea, and improve upon it or try variations of it. Realize that if you are doing the same thing that everyone else is doing, it can at times be very hard to get noticed, or to break out of the pack. I already consider myself miles ahead of the pack, and so I don't fear people stealing my ideas :-) Since I enjoy helping you, I ENCOURAGE you to steal my ideas, but to improve upon them.
Back to my course-in-a-box... I did not sell it. Instead I offered it to others free. I had several reasons for doing this. The first reason that I did this, was that by having others offer my course from their sites I built customer loyalty by actually giving them something of tremendous value!
My course is offered from my homepage at http://WillieCrawford.com/ for free. It's also available in a PDF ebook for $9.97. Some people don't want to wait for the twice-weekly lessons, so they have a choice. I also offer the same material plus a few bonuses, packaged on a CD for $19.97. Finally, I offer the printed course in a 3-ring binder, along with even more bonuses for $39.97. This is shipped via U.S. Priority Mail where available.
For those giving away my course from their site, I allow them to offer the other options too... and earn 50%. The offer of the up-sell is included in one of the early messages in the autoresponder sequence. So webmasters have more built-in incentive to offer the autoresponder course.
For those who don't want to go through the trouble of uploading my autoresponder messages to their system, I make it a breeze. If they use the autoresponders offered from http://ProfitAutomation.com - I allow them to automatially "inherit" my autoresponders. That means, I have configured the course autoresponders so that anyone with the right information can log into their ProfitAutomation.com autoresponder account and tell it to import my autoresponder series over to an autoresponder series on their account.
To futher incentive people to use my course, I even give them permission to change the resource box in some of my copyrighted articles (used in the course) to incorporate their affiliate urls for my products.
Do you see the beauty of such a simple idea? Someone offering my course from their site, now have a 20-lesson course that:
- Builds their list of subscribers to the course, giving their subscribers a tremendous amount of free information
- Builds their regular ezine list by inviting course subscribers to join their regular list
- Has a built in backend profit stream
This article is not intend to have you offering my course from your site. It's intended to get you thinking how you can adapt and modify similar ideas to explode your business growth. If you do want more information on how to add the course to your site you can get it from my autoresponder at: tell-me-more@williecrawford.com
Imagine for a second that you have just 100 websites giving away a similar course that you've created. Also imagine that each website has jus 200 course subscribers. That's a subscriber base of 20,000 people that will be exposed to your message. In the case of my 20-lesson course, that's 400,000 potential free exposures for me over a 10 week period.
This is just one example of innovative ideas I've spawned largely from brainstorming with other successful marketers. We share with each other what is currently working best for us in our online businesses. We share simple things that you can do which offer a HUGE return for the time or other resources invested.
Most of the people that I brainstorm with and share ideas with are close trusted friends... friends whom I mostly met at seminars and workshops. I also have a habit of looking at the contact information on any webpage I am visiting. You'll often be surprised to see how many online people live near you. When I notice someone within an hour or two of where I live, I often suggest we get together... perhaps for dinner... and see if there is any opportunity for us to joint venture.
Take the ideas present in this simple article and see if you can improve upon them Also look for ways to meet and brainstorm with like-minded business people. I'm hosting a workshop that affords you one such opportunity in Florida, April 30 - May 2nd, 2004. You can read all about it at: http://InternetMarketingHowToWorkshop.com/lets-roll.html
Willie Crawford has been teaching others how to build an on-line
business since late 1996. Frequently featured in radio, magazine
and newspaper articles and interviews, Willie teaches the average
guy what the top marketers are doing but seldom talking about.
Willie provides detailed how to information in his newsletter,
through his personal coaching, and at his annual how to workshop.
Learn more at: http://InternetMarketingHowToWorkshop.com
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Top-Level Category: Articles
10 Most Recent Articles Written by Willie Crawford
How To Have An Endless Stream Of Highly Qualified Free Leads (Part 2)
Written by: Willie Crawford |
Distributed: 2011-07-26 |
Word Count: 854 |
Page Views: 5272
| Votes: 3 |
Rating: 0.33
In part-1, I mentioned how to publish on Kindle to create
free leads. Now here's the rest of the strategy to easily
get several books on your topic working for you as lead
generators.
How To Have An Endless Stream Of Highly Qualified Free Leads
Written by: Willie Crawford |
Distributed: 2011-07-24 |
Word Count: 675 |
Page Views: 5234
| Votes: 7 |
Rating: 1.86
Do you dream of having so many customers that you can be
very selective, and can choose only the ideal customers to
work with? Well, it's not a dream... for me and many
friends who have also discovered "the secret!"
Follow The Experts Who Do What They Teach
Written by: Willie Crawford |
Distributed: 2010-11-02 |
Word Count: 897 |
Page Views: 5539
| Votes: 5 |
Rating: 0.40
As I'm sure that you realize, not all online marketing
experts are the same. Some are only interested in your
money, and they know that the quickest and easiest way to
get it is to sell you "the dream." Many so-called experts
have never done what they teach. They come online, survey
the landscape, and decide that teaching is easier than
doing.
How To Profit From Really Inexpensive Website Traffic
Written by: Willie Crawford |
Distributed: 2010-10-28 |
Word Count: 1200 |
Page Views: 5033
| Votes: 6 |
Rating: 1.17
All online marketers eventually realize that a steady flow
of targeted traffic is the very life's blood of their
online business. At that point some decide to focus on
generating free traffic via methods such as article
marketing and search engine optimization. That's how I
generated most of my website traffic for many years.
How To Earn An Online Living As A Writer
Written by: Willie Crawford |
Distributed: 2010-07-27 |
Word Count: 373 |
Page Views: 5033
| Votes: 6 |
Rating: 1.17
Since 1996 I've written over 1600 articles. These articles
have provided me with a decent living in numerous ways. Here
is how I've used the articles that I've written:
Your Internet Marketing Virtual Vending Machine Route
Written by: Willie Crawford |
Distributed: 2010-04-13 |
Word Count: 1456 |
Page Views: 5202
| Votes: 4 |
Rating: 2.75
When I'm being introduced at seminars and tele-events, the
emcee often points out that I have over 1600 websites. This
usually grabs the attention of audience members who have to
wonder why I have so many websites, and how I manage them.
So, let me enlighten you.
A False Economy I NO LONGER Practice Do You?
Written by: Willie Crawford |
Distributed: 2010-03-15 |
Word Count: 676 |
Page Views: 4971
| Votes: 5 |
Rating: 0.40
Many of us go out and buy some of the best software and
hardware tools available. We read about some tool that could
easily DOUBLE our business, or TRIPLE our productivity, so
we wisely purchase it. After the purchase is made, the whole
process goes sideways...
My New Top 10 Free Website Traffic Generation Methods - Part 1
Written by: Willie Crawford |
Distributed: 2010-03-10 |
Word Count: 885 |
Page Views: 5612
| Votes: 5 |
Rating: 1.20
In 2008, I wrote an ebook that revealed my most effective
methods of generating free website traffic. As online
conditions and technologies change, I feel it's now time to
update that ebook. However, instead of revealing my new top
10 free website traffic generation methods in ebook format,
I'm going to do it in a 10-part article series.
The End Of Dumb Affiliate Marketing
Written by: Willie Crawford |
Distributed: 2010-02-09 |
Word Count: 921 |
Page Views: 5077
| Votes: 5 |
Rating: 1.20
One of the saddest things that I witness day after day is
affiliate marketers who really struggle to make sales. They
send out email after email, promotion after promotion, yet
often make very few sales. This is not only sad, it's also
needless "practice bleeding." Making affiliate sales is
easy when you know the secret. It's even very scientific
and does have fairly predictable results.
Are Your Websites Secure Or Is The Back Door Wide Open?
Written by: Willie Crawford |
Distributed: 2010-02-02 |
Word Count: 722 |
Page Views: 4592
| Votes: 2 |
Rating: 0.50
One of the topics that all of us online business people are
aware of but usually don't feel totally on top of is
website security. Coming from a background of having spent
over 20 years in the U.S. military, and having spent four
years as a software tester, I have a greater awareness of
the need for continuous vigilance in this area than your
average marketer.
All of Author's Articles on this site: Willie Crawford Articles
Most Recent "" Articles
Ann Arbor, MI Offers A Lot Of Year-Around Family Fun
Written by: Jeb Maxwell |
Distributed: 2010-01-20 |
Word Count: 595 |
Page Views: 4757
| Votes: 8 |
Rating: 1.25
Ann Arbor, Michigan is the home of the University of Michigan, a
leading institution of higher education. Ann Arbor is a wonderful
place to visit. The University is co-mingled with the city and
greatly expands the cultural places and events available in the
area.
Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF |
Distributed: 2008-02-20 |
Word Count: 486 |
Page Views: 5927
| Votes: 17 |
Rating: 2.24
Dads everywhere have Sonora Smart Dodd to thank for getting
Father's Day started. In 1909, Sonora sat in a church in Spokane,
Washington listening to a sermon expounding on the virtues of
motherhood. But, as she sat there, she thought about how special
her own father was since it was he who raised her after the death
of her mother.
Finding the Adventure in Travel Again
Written by: Helen Bergstein |
Distributed: 2006-05-11 |
Word Count: 718 |
Page Views: 4397
| Votes: 14 |
Rating: 2.64
If you want to experience adventure at every level of your next
trip, you need to go beyond the usual resorts and places to stay.
If you're like most travelers, personal safety remains a priority,
especially in today's world. A growing number of savvy travelers
have found the perfect balance between adventure and comfort.
7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 563 |
Page Views: 5305
| Votes: 11 |
Rating: 1.36
If you want to have a party that everyone will be talking about
for days and years later, hire a good DJ to run your music and
light show. Hiring a DJ can actually be fun. Just follow these
simple tips, and you are sure to have a fabulous DJ for your
party.
Building your Credit to get a Mortgage
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 840 |
Page Views: 5363
| Votes: 17 |
Rating: 2.24
You are thinking about purchasing real estate. However, you are
not sure if your credit is good enough to get a mortgage. There
are things that you can do to build your credit so that it is
worthy of any mortgage that may interest you.
1569 Unique Ways To Get A Free Lunch
Written by: Steve Robichaud |
Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 3624
| Votes: 3 |
Rating: 0.33
Everywhere you turn - T.V., Radio, magazines, or the Internet,
someone is talking about government grants. What's the real
story? Does the government give away real money, to ordinary
people, to use for whatever they want? Let's take a closer look:
Don't Wait to Start Your Marketing Strategy
Written by: Jo Fulkerson |
Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 3907
| Votes: 3 |
Rating: 0.33
Your novel is finished, you’ve had it edited by a professional Editor, and you’ve done the rewrites. What? You haven’t had an editor edit your work yet? This is a must. There are many editors advertising in Writer’s Digest.
NEVER Reply to an eGroup Post!
Written by: BIG Mike McDaniel |
Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 5158
| Votes: 3 |
Rating: 0.33
eGroups are collections of people subscribed to a
common (discussion list) address. When one member
sends an eMail message to the eGroup address, it
is automatically sent to everyone else on the
list. As subscribers open and read their eMail,
discussion threads take shape with additional
posts and replies. The attraction of eGroups is
the ability to join in at your convenience as
opposed to the confinement of live chat rooms.
Reasons behind Shoulder Pain
Written by: Jessica Horowitz |
Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 4955
| Votes: 3 |
Rating: 0.33
Pain between the shoulder blades, or any pain for that matter,
is your body's way of notifying you that something is amiss. You
should never ignore it and hope it will *go away by itself*.
There are a multitude of possible causes of pain between the
shoulder blades. We'll discuss common ones in this article and
start with the most serious conditions first:
Effective Managers Need To Coach
Written by: Wendy Hearn |
Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 4435
| Votes: 4 |
Rating: 0.75
Bearing in mind the fast pace of business today and the
need to stay competitive, it's essential that managers
should be effective. They need to be especially
effective with their people and this requires learning
to coach. For most managers, coaching has been added
to their role anyway, but the majority haven't received
any training in coaching skills.
Most Viewed "" Articles
TAKING RESPONSIBILITY - LIFE'S BIGGEST QUESTION
Written by: Richard Sparky Bryan |
Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 13810
| Votes: 3 |
Rating: 0.33
When did Americans stop taking responsibility for their own
actions? My friend agreed
that the slide began in the late 1960's with the growth of the
drug culture.
But he was quick to emphasize that although the sixties began
the slide, the real sharp slope did not arrive until the 1990's.
Along about 1993, the slide began to sharpen. It was not until
early 1998 that the slope became a steep cliff.
High Thread Count Bed Sheets. How Many Threads Does A Bed Sheet Need?
Written by: Liz Beresford |
Distributed: 2004-09-14 |
Word Count: 0 |
Page Views: 6588
| Votes: 3 |
Rating: 0.33
High thread count bed sheets, often called percale, are much
advertised, but what exactly does 'high thread' count mean? You
know that it means quality and comfort, but do you know why? It
used to be considered good to have thread count of 180-200 but
thread counts of up to 1000 are advertised these days.. So what
is going on? Does high thread count always mean better quality?
Is there an optimum thread count, and if so what is it?
Muzzling the Motor Mouths: Silence Workplace Windbags
Written by: Bill Lampton Ph.D. |
Distributed: 2005-12-01 |
Word Count: 0 |
Page Views: 6331
| Votes: 4 |
Rating: 0.50
During my twenty-three years in management, I dealt with
blabbermouths frequently, so for the last ten years I have
advised clients on how to silence the workplace windbags.
Here are my suggestions for muzzling the motor mouths:
Better Than Botox is there a Safer Substitute?
Written by: Kamau Austin |
Distributed: 2005-09-08 |
Word Count: 0 |
Page Views: 6227
| Votes: 3 |
Rating: 0.33
Women since time immemorial have always looked for ways to
enhance and prolong their beauty. This of course becomes more
difficult as they age.
12 Ways to Promote Your Business And Website for Free
Written by: Ivana Katz |
Distributed: 2005-03-29 |
Word Count: 0 |
Page Views: 6197
| Votes: 3 |
Rating: 0.33
You are very excited!! You have finally created your own
website!! But the trouble is customers aren*t knocking on your
website door. Why? The most probable answer is...
Transform Your Work Area into a Homey Environment
Written by: Ted Roberson |
Distributed: 2006-02-24 |
Word Count: 0 |
Page Views: 6031
| Votes: 4 |
Rating: 1.25
Nothing enables one to think and work better than a comfortable
working environment. Especially if you have a sedentary job,
you've got to have little knick knacks around that will enliven
your spirits or which you can look at for inspiration or just
to zone out in relaxation.
Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF |
Distributed: 2008-02-20 |
Word Count: 486 |
Page Views: 5927
| Votes: 17 |
Rating: 2.24
Dads everywhere have Sonora Smart Dodd to thank for getting
Father's Day started. In 1909, Sonora sat in a church in Spokane,
Washington listening to a sermon expounding on the virtues of
motherhood. But, as she sat there, she thought about how special
her own father was since it was he who raised her after the death
of her mother.
Sell Yourself, Not Your Products or Services
Written by: Bill Platt |
Distributed: 2004-05-03 |
Word Count: 0 |
Page Views: 5650
| Votes: 2 |
Rating: 0.50
Sell yourself, not your products or services. The point we
need to make is that your products and services will change
over time as your business adapts to the realities of the
marketplace.
Building your Credit to get a Mortgage
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 840 |
Page Views: 5363
| Votes: 17 |
Rating: 2.24
You are thinking about purchasing real estate. However, you are
not sure if your credit is good enough to get a mortgage. There
are things that you can do to build your credit so that it is
worthy of any mortgage that may interest you.
7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 563 |
Page Views: 5305
| Votes: 11 |
Rating: 1.36
If you want to have a party that everyone will be talking about
for days and years later, hire a good DJ to run your music and
light show. Hiring a DJ can actually be fun. Just follow these
simple tips, and you are sure to have a fabulous DJ for your
party.
Highest Ranked "" Articles
Finding the Adventure in Travel Again
Written by: Helen Bergstein |
Distributed: 2006-05-11 |
Word Count: 718 |
Page Views: 4397
| Votes: 14 |
Rating: 2.64
If you want to experience adventure at every level of your next
trip, you need to go beyond the usual resorts and places to stay.
If you're like most travelers, personal safety remains a priority,
especially in today's world. A growing number of savvy travelers
have found the perfect balance between adventure and comfort.
Freedom- or Burden of Choice?
Written by: Patsi Krakoff |
Distributed: 2004-09-30 |
Word Count: 0 |
Page Views: 1100
| Votes: 7 |
Rating: 2.57
Everyday decisions have become increasingly complex due to the
overwhelming abundance of choice with which we are presented.
A trip to a typical supermarket reveals enormous choices such
as 85 different crackers, 285 types of cookies, 230 varieties
of canned soup, 80 different pain relievers, and 360 kinds of
shampoo. Does this improve the quality of our lives?
Building your Credit to get a Mortgage
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 840 |
Page Views: 5363
| Votes: 17 |
Rating: 2.24
You are thinking about purchasing real estate. However, you are
not sure if your credit is good enough to get a mortgage. There
are things that you can do to build your credit so that it is
worthy of any mortgage that may interest you.
Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF |
Distributed: 2008-02-20 |
Word Count: 486 |
Page Views: 5927
| Votes: 17 |
Rating: 2.24
Dads everywhere have Sonora Smart Dodd to thank for getting
Father's Day started. In 1909, Sonora sat in a church in Spokane,
Washington listening to a sermon expounding on the virtues of
motherhood. But, as she sat there, she thought about how special
her own father was since it was he who raised her after the death
of her mother.
Testimonials and Reviews Increase Your Real Sales Potential
Written by: Bill Platt |
Distributed: 2006-02-10 |
Word Count: 0 |
Page Views: 2934
| Votes: 9 |
Rating: 2.00
The one essential ingredient for online success in
any endeavor is gaining your prospect's trust.
7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 563 |
Page Views: 5305
| Votes: 11 |
Rating: 1.36
If you want to have a party that everyone will be talking about
for days and years later, hire a good DJ to run your music and
light show. Hiring a DJ can actually be fun. Just follow these
simple tips, and you are sure to have a fabulous DJ for your
party.
Ann Arbor, MI Offers A Lot Of Year-Around Family Fun
Written by: Jeb Maxwell |
Distributed: 2010-01-20 |
Word Count: 595 |
Page Views: 4757
| Votes: 8 |
Rating: 1.25
Ann Arbor, Michigan is the home of the University of Michigan, a
leading institution of higher education. Ann Arbor is a wonderful
place to visit. The University is co-mingled with the city and
greatly expands the cultural places and events available in the
area.
How to Decorate Your Home on EBay
Written by: Pamela Cole Harris |
Distributed: 2005-09-14 |
Word Count: 0 |
Page Views: 2162
| Votes: 5 |
Rating: 1.20
If you are on a budget (and who isn’t?), a wonderful place for
find home decorating accessories is auction sites like eBay. But
before you go a’baying, here is some advice...
The "Proprietary Blend" Nutritional Supplement
Written by: Will Brink |
Distributed: 2006-02-10 |
Word Count: 0 |
Page Views: 3514
| Votes: 5 |
Rating: 0.60
In a nut shell, I went onto cover each of these common marketing
terms that are used to sell supplements to unwitting consumers
and explained each in detail as to what I view as their common
misuse within the market place.
Brink's Unified Theory of Nutrition
Written by: Will Brink |
Distributed: 2006-02-24 |
Word Count: 0 |
Page Views: 2324
| Votes: 5 |
Rating: 0.60
Regardless of the topic, a unified theory, seeks to explain
seemingly incompatible aspects of various theories. In this
article I attempt to unify seemingly incompatible or opposing
views regarding nutrition, namely, what is probably the longest
running debate in the nutritional sciences: calories vs. macro
nutrients.
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