One of my friends recently pointed out to me the perfect product
for marketing over the Internet.  During a phone conversation he
mentioned that he had a few "skin tags" that he wanted to
remove. A skin tags is a growth on the skin similar to a mole,
that can be irritating if in the wrong place, such as where it's
frequently rubbed by a shirt collar.

I pointed out to my friend that I'd seen online promotions for an
ebook on removing moles, warts, and skin tags. He said he'd
seen it too and would  check it out.

About a week later, he emailed telling me that he was very
disappointed in the book. It was only 15 pages long, and told
him to use the same treatment he remembered using on
CATTLE when he was growing up.  It was an effective treatment
that he already knew about!

Given that the advertisements for this book said that you could
get rid of moles, warts, and skin tags in as little as three
days, using a natural remedy (requiring no over the counter
medication or dangerous drugs), I was now confused.  The
product apparently offered the perfect solution to his problem.

Since I'd once had several warts painfully frozen off (using
liquid nitrogen), I also wanted to know more about this cure. So
I got a copy of this ebook.

Subsequent emails with my friend covered a number of important
marketing lessons I'd like to briefly share with you:

1)  The Thud Factor:  We marketers often add  a lot of bulk or
fluff to a product to increase its perceived value. We frequently
discuss how many pages an ebook has for example in online
forums.  So, marketers often bulk up a product, and force you
to look for the useful bits of information. Here was a product
offering a concise solution, and so it probably disappointed a
few people based solely on its size.

2)  Does it work.. Will it produce satisfied customers?    I
confirmed with my friend that this remedy did indeed work as
advertised when he'd previously tried it. So he got exactly what
he'd paid for.  He quickly saw my point there.

As a very busy marketer, maybe I'm one of the few who
doesn't want to spend hours locating the gems within a product
that I buy to solve a problem. If your market wants fluff,
perhaps you SHOULD give it to them.

3)  What did the webpage and promotions promise?  We looked
at the fact that if unsubstantiated claims were made, the
marketer of the ebook was likely to elicit the wrath of the U.S.
Federal Trade Commission (FTC) and the U.S. Food and Drug
Administration (FDA).  The FTC is on a mission to better regulate
the Internet marketplace, and looks closely at this type of
stuff.  The FDA looks at claims of cures, and what drugs can do. 
The webpage appeared to comply with the regulatory requirement,
to include obligatory disclaimers.

4)  The Guarantee:  The product came with a 90-day guarantee.
You can try the remedy for 90 days, and if you don't get the
results you were promised, you can get a 100% refund.  So
customers risk nothing. I thought this was an excellent guarantee
because every human reacts slightly differently since we are all
somewhat different in our body chemistries... although this is a
topic solution.

5)  Perfect Product For A Real Problem?  We then looked at the
fact that with the aging population, the prevalence of moles,
warts and skin tags was a real problem that people were looking
for a solution to.  A quick check at some of the key word
research tools showed that tens of thousands of people search
for solutions to these problems every month.  There was a real
market.

I did notice that some of the most searched terms were for
remedies to genital warts. I wondered if this treatment was
suitable for such sensitive tissue. Reading the ebook itself
confirmed that this cure could indeed be used for that problem.  
THERE was one very-targeted pay-per-click keyword campaign
all by itself!

AdWords Analyzer  suggested a lot of other under-served segments
of this market.  If  you are not familiar with AdWords Analyzer
it queries Google's and Overture's databases and helps you see
potential markets. It's a tool I use practically every day.  You
can find it at:
http://www.profitautomation.com/app/adtrack.asp?AdID=80381

Further research showed that this product could very easily be
marketed a number of different ways.  So like the typical
opportunistic marketer that I am, I proceeded to offer the
product to my customers .... successfully.  I won't reveal to you
all  of my methods. I will reveal to you that THIS ARTICLE is
one  method :-)

Moles, warts and skin tags are an irritant suffered by a large
percentage of the population.  Many of them are searching for a
solution.  Many are searching for cures or natural remedies right
over the Internet. To me, that makes it an ideal product to market
over the Internet using all of the standard methods all good Internet
marketers know.

By the way, if you'd like to check out this simple cure for
moles, warts, and skin tags, sold as a simple 15 page ebook,
you'll  find it at:
http://www.profitautomation.com/app/adtrack.asp?AdID=87486

The key lesson in this article is,  offer solutions to problems
that people are actively searching for solutions to.   I've made
a profit EVERY DAY that I've marketed this product.  I'm not
encouraging you to jump into that arena too :-)  I am encouraging you
to look for other readily marketable products that are as obvious.