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Winning the Pay-Per-Click Keyword Battle
Copyright (c) 2004-2023 Willie Crawford
Any honest ezine publisher will tell you that email is not as effective as it use to be. It can't be, just because of all of the spam filters, and deliverability issues. That makes other parts of your marketing mix more critical than they use to be. For many online marketers, pay-per-click search engines have become THE most effective form of promotion.
There are actually people online, with no product of their own, who earn over $1000 per day just promoting affiliate products! They simple bid on targeted keywords at pay-per-click search engines. They constantly refine their listings until their click-thru rates are incredibly high. Many also constantly refine their websites to generate small, continuous improvements in their conversion rates.
There ARE key strategies to using the pay-per-clicks most effectively though. One is developing a list of as many highly-targeted keywords as practical. Another is not to get into bidding wars that dramatically reduce your return-on-investment.
Let's look at the second issue first... the one of bidding wars. When you come up with a few keywords that you feel are ideal for your products, and then you notice that the top bids are incredibly high, that suggests a number of things...
The people who consistently bid very high for given terms must be making a profit or they wouldn't be bidding so high on these terms for very long. So, if you're promoting similar products you need to figure out what they're doing that you aren't. There are a number of possibilities there...
1) They may be promoting a competing product from a website that has a higher conversion rate than you do. If that's the case, you may want to consider promoting the competing product instead of the one you currently promote. If the product you currently promote is your own, maybe you want to discover improvements you can make to your website by studying the competitor's website.
2) They may be promoting competing products that pay a higher per-sale or per-lead commission. If that's the case, they can afford to spend more than you can to make a sale. That's another reason you want to investigate exactly what your competitors are selling. Maybe you want to start promoting the competing product offering the higher commission.
3) They may be willing to settle for a lower front-end profit because they're building a list, or hoping to make most of their return on the back-end. Whether this is the case or not, you may want to look for ways to leverage the return you get from your promotional efforts. One way to do this is to represent affiliate programs that offer "lifetime commissions."
The approach I take to bidding wars, and that taken by many top marketers that I consult with, is simply not to get involved in them. With millions of potential words, or terms, to describe your product, you simply need to find other terms to bid on. If you want to bid on the very competitive terms, bid lower and accept a position lower in the rankings, realizing that some people do search through the lower-ranking listings too.
The secret there, is to develop a list of as many keywords and keyword phrases as possible. This is a never-ending job. You should always be looking for new expressions and queries that people, who are looking for your products, use at the search engines. What will allow you to win that battle is the fact that you are RELENTLESS. While your competitors stop developing their list after a little effort, you never stop!
Persistence and relentlessness allows you to find those obscure words that people ARE searching on. Then, you can can bid only the minimum, and still get a steady stream of highly targeted visitors.
The whole key there is to "get inside your visitors' heads." Think like your potential visitors and ask yourself what they would actually be typing into a search engine while looking for your product.
When your potential customer is using a search engine, and he sees a listing that uses his exact words, that really jumps out at him! On a conscious and subconscious level, this really connects with the prospect. Echoing his words back to him, in your listings, is really something experts at Neuro-Linguistic Programming, and varying fields of psychology, have taught for years as an extremely powerful communication technique.
There are countless tools for developing your list of keywords. Most of the top searchengines have suggestion tools that show you terms their users have searched on recently. These suggestion tools are a good starting point, but they're only a beginning. Just because a term is not listed when you query one of these tools, does not mean that people aren't searching using that term. So you need to use these tools ONLY as a starting point.
Those who spend considerable time refining their pay-per-click process use numerous tools. Tools that I personally use include:
- The Overture Suggestion Tool - The Google Suggestion Tool - Good Keywords (desktop software) - AdWord Analyzer - WordTracker ... and numerous sites devoted to developing keyword lists.
You also need to read the books published by experts in the field. Books I have read or re-read JUST in the past MONTH include:
- Google Cash - The Definitive Guide to Google AdWords - The Silent Sales Machine Hiding on Ebay - Success Alert - The Affiliate Marketers Handbook ... and several others.
I've also listened in on, or participated in, about 10 different tele-seminars on pay-per-clicks in the past month alone.
Some of the books mentioned above don't at first seem to be about developing keywords or using pay per clicks. All of these books DO teach you things about targeting niche markets in one way or another. They help you to discover and capitalize on hidden markets. I think of practically all of them as reference resources.
Winning the pay-per-click, keyword battle is about totally immersing yourself in the topic. It's about studying all of the available material on the topic. It about reading the reference materials mention above over and over again. Something new will resonate or "jump out at you" each time that you study these materials. At least that's been my experience. That's why I often listen to an MP3 recording of a tele-seminar while out jogging or walking along the beach
Winning the pay-per-clicks, keyword battle is all about:
- Constantly refining and adding to your keywords lists - Constantly refining your pay-per-clicks listings - Constantly testing and meticulously tracking
That's all there is to it... that and ONLY sticking with your winners.
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Willie Crawford, often referred to as "The King Of Pay Per
Clicks," has been teaching and studying online marketing
since late 1996. Find more of his teachings on pay-per-click
search engines at: http://MasterThePayPerClicks.com
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Top-Level Category: Articles
10 Most Recent Articles Written by Willie Crawford
How To Have An Endless Stream Of Highly Qualified Free Leads (Part 2)
Written by: Willie Crawford |
Distributed: 2011-07-26 |
Word Count: 854 |
Page Views: 5276
| Votes: 3 |
Rating: 0.33
In part-1, I mentioned how to publish on Kindle to create
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Distributed: 2011-07-24 |
Word Count: 675 |
Page Views: 5236
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Distributed: 2010-11-02 |
Word Count: 897 |
Page Views: 5544
| Votes: 5 |
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Written by: Willie Crawford |
Distributed: 2010-10-28 |
Word Count: 1200 |
Page Views: 5038
| Votes: 6 |
Rating: 1.17
All online marketers eventually realize that a steady flow
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Written by: Willie Crawford |
Distributed: 2010-07-27 |
Word Count: 373 |
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| Votes: 6 |
Rating: 1.17
Since 1996 I've written over 1600 articles. These articles
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Your Internet Marketing Virtual Vending Machine Route
Written by: Willie Crawford |
Distributed: 2010-04-13 |
Word Count: 1456 |
Page Views: 5205
| Votes: 4 |
Rating: 2.75
When I'm being introduced at seminars and tele-events, the
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A False Economy I NO LONGER Practice Do You?
Written by: Willie Crawford |
Distributed: 2010-03-15 |
Word Count: 676 |
Page Views: 4973
| Votes: 5 |
Rating: 0.40
Many of us go out and buy some of the best software and
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Written by: Willie Crawford |
Distributed: 2010-03-10 |
Word Count: 885 |
Page Views: 5615
| Votes: 5 |
Rating: 1.20
In 2008, I wrote an ebook that revealed my most effective
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Written by: Willie Crawford |
Distributed: 2010-02-09 |
Word Count: 921 |
Page Views: 5079
| Votes: 5 |
Rating: 1.20
One of the saddest things that I witness day after day is
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Written by: Willie Crawford |
Distributed: 2010-02-02 |
Word Count: 722 |
Page Views: 4594
| Votes: 2 |
Rating: 0.50
One of the topics that all of us online business people are
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Written by: Jeb Maxwell |
Distributed: 2010-01-20 |
Word Count: 595 |
Page Views: 4760
| Votes: 8 |
Rating: 1.25
Ann Arbor, Michigan is the home of the University of Michigan, a
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Distributed: 2008-02-20 |
Word Count: 486 |
Page Views: 5929
| Votes: 17 |
Rating: 2.24
Dads everywhere have Sonora Smart Dodd to thank for getting
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| Votes: 14 |
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Distributed: 2006-05-11 |
Word Count: 563 |
Page Views: 5306
| Votes: 11 |
Rating: 1.36
If you want to have a party that everyone will be talking about
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Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 840 |
Page Views: 5364
| Votes: 17 |
Rating: 2.24
You are thinking about purchasing real estate. However, you are
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are things that you can do to build your credit so that it is
worthy of any mortgage that may interest you.
1569 Unique Ways To Get A Free Lunch
Written by: Steve Robichaud |
Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 3625
| Votes: 3 |
Rating: 0.33
Everywhere you turn - T.V., Radio, magazines, or the Internet,
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Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 3909
| Votes: 3 |
Rating: 0.33
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Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 5160
| Votes: 3 |
Rating: 0.33
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Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 4956
| Votes: 3 |
Rating: 0.33
Pain between the shoulder blades, or any pain for that matter,
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There are a multitude of possible causes of pain between the
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Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 4438
| Votes: 4 |
Rating: 0.75
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Word Count: 0 |
Page Views: 13812
| Votes: 3 |
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When did Americans stop taking responsibility for their own
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Word Count: 0 |
Page Views: 6593
| Votes: 3 |
Rating: 0.33
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Distributed: 2005-12-01 |
Word Count: 0 |
Page Views: 6333
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Rating: 0.50
During my twenty-three years in management, I dealt with
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Distributed: 2005-09-08 |
Word Count: 0 |
Page Views: 6228
| Votes: 3 |
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Women since time immemorial have always looked for ways to
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Word Count: 0 |
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| Votes: 3 |
Rating: 0.33
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Distributed: 2006-02-24 |
Word Count: 0 |
Page Views: 6032
| Votes: 4 |
Rating: 1.25
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Written by: Wesley Berry, AAF |
Distributed: 2008-02-20 |
Word Count: 486 |
Page Views: 5929
| Votes: 17 |
Rating: 2.24
Dads everywhere have Sonora Smart Dodd to thank for getting
Father's Day started. In 1909, Sonora sat in a church in Spokane,
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of her mother.
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Written by: Bill Platt |
Distributed: 2004-05-03 |
Word Count: 0 |
Page Views: 5650
| Votes: 2 |
Rating: 0.50
Sell yourself, not your products or services. The point we
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Building your Credit to get a Mortgage
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 840 |
Page Views: 5364
| Votes: 17 |
Rating: 2.24
You are thinking about purchasing real estate. However, you are
not sure if your credit is good enough to get a mortgage. There
are things that you can do to build your credit so that it is
worthy of any mortgage that may interest you.
7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 563 |
Page Views: 5306
| Votes: 11 |
Rating: 1.36
If you want to have a party that everyone will be talking about
for days and years later, hire a good DJ to run your music and
light show. Hiring a DJ can actually be fun. Just follow these
simple tips, and you are sure to have a fabulous DJ for your
party.
Highest Ranked "" Articles
Finding the Adventure in Travel Again
Written by: Helen Bergstein |
Distributed: 2006-05-11 |
Word Count: 718 |
Page Views: 4400
| Votes: 14 |
Rating: 2.64
If you want to experience adventure at every level of your next
trip, you need to go beyond the usual resorts and places to stay.
If you're like most travelers, personal safety remains a priority,
especially in today's world. A growing number of savvy travelers
have found the perfect balance between adventure and comfort.
Freedom- or Burden of Choice?
Written by: Patsi Krakoff |
Distributed: 2004-09-30 |
Word Count: 0 |
Page Views: 1101
| Votes: 7 |
Rating: 2.57
Everyday decisions have become increasingly complex due to the
overwhelming abundance of choice with which we are presented.
A trip to a typical supermarket reveals enormous choices such
as 85 different crackers, 285 types of cookies, 230 varieties
of canned soup, 80 different pain relievers, and 360 kinds of
shampoo. Does this improve the quality of our lives?
Building your Credit to get a Mortgage
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 840 |
Page Views: 5364
| Votes: 17 |
Rating: 2.24
You are thinking about purchasing real estate. However, you are
not sure if your credit is good enough to get a mortgage. There
are things that you can do to build your credit so that it is
worthy of any mortgage that may interest you.
Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF |
Distributed: 2008-02-20 |
Word Count: 486 |
Page Views: 5929
| Votes: 17 |
Rating: 2.24
Dads everywhere have Sonora Smart Dodd to thank for getting
Father's Day started. In 1909, Sonora sat in a church in Spokane,
Washington listening to a sermon expounding on the virtues of
motherhood. But, as she sat there, she thought about how special
her own father was since it was he who raised her after the death
of her mother.
Testimonials and Reviews Increase Your Real Sales Potential
Written by: Bill Platt |
Distributed: 2006-02-10 |
Word Count: 0 |
Page Views: 2936
| Votes: 9 |
Rating: 2.00
The one essential ingredient for online success in
any endeavor is gaining your prospect's trust.
7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 563 |
Page Views: 5306
| Votes: 11 |
Rating: 1.36
If you want to have a party that everyone will be talking about
for days and years later, hire a good DJ to run your music and
light show. Hiring a DJ can actually be fun. Just follow these
simple tips, and you are sure to have a fabulous DJ for your
party.
Ann Arbor, MI Offers A Lot Of Year-Around Family Fun
Written by: Jeb Maxwell |
Distributed: 2010-01-20 |
Word Count: 595 |
Page Views: 4760
| Votes: 8 |
Rating: 1.25
Ann Arbor, Michigan is the home of the University of Michigan, a
leading institution of higher education. Ann Arbor is a wonderful
place to visit. The University is co-mingled with the city and
greatly expands the cultural places and events available in the
area.
How to Decorate Your Home on EBay
Written by: Pamela Cole Harris |
Distributed: 2005-09-14 |
Word Count: 0 |
Page Views: 2166
| Votes: 5 |
Rating: 1.20
If you are on a budget (and who isn’t?), a wonderful place for
find home decorating accessories is auction sites like eBay. But
before you go a’baying, here is some advice...
The "Proprietary Blend" Nutritional Supplement
Written by: Will Brink |
Distributed: 2006-02-10 |
Word Count: 0 |
Page Views: 3516
| Votes: 5 |
Rating: 0.60
In a nut shell, I went onto cover each of these common marketing
terms that are used to sell supplements to unwitting consumers
and explained each in detail as to what I view as their common
misuse within the market place.
Brink's Unified Theory of Nutrition
Written by: Will Brink |
Distributed: 2006-02-24 |
Word Count: 0 |
Page Views: 2327
| Votes: 5 |
Rating: 0.60
Regardless of the topic, a unified theory, seeks to explain
seemingly incompatible aspects of various theories. In this
article I attempt to unify seemingly incompatible or opposing
views regarding nutrition, namely, what is probably the longest
running debate in the nutritional sciences: calories vs. macro
nutrients.
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