If you’ve ever seen the Godfather, I’m sure you remember the 
phrase, “Make them an offer they can’t refuse.”

In the movie it often meant an offer backed by force. In real 
life the situation is often more complex. The modern day 
Godfathers seldom need violence. They know the wants, needs 
and desires of their target market.

There’s a lot we can learn from the modern day Don Corleones.

1. There’s more money to be made tapping into a hot target
   market, than there is trying to create one.

2. They’ve often replaced force by giving more at a better
   price than their competition.

3. They understand the value of a consumable product that
   has to be continually reordered.

4. They understand the power of branding. They let others
   spread their name for them.

5. They understand the value of rewarding their top
   earners.

6. They are always looking for ways to diversify,

   a. By expanding their marketplace.

   b. By searching for other hot products.

7. They make it easy to buy.

8. They reward themselves with their profits.

9. They’re flexible. They don’t stick with a product or
   service that isn’t profitable.

10. They know that enjoying their profits gives them an
    incentive to earn more.

So, if you’re interested in building your business, take a
lesson from Don Corleone. You don’t have to be a gangster
to make more money.


Wishing You Success, 
John Colanzi