I recently offered my ezine subscribers a free gift easily
worth over four hundred dollars. It was the free master
resale rights to 106 niche products (mostly PDF ebooks).
Some of these are products I'm actually selling from some
of my websites (or offering as bonuses with other products).
Several subscribers emailed to say that they'd seen some of
these products for sale on Ebay or other places. They
questioned the value of the free gift I offered, and wondered
if the market for these products is already saturated.
At Gary Halbert's recent Fusion Seminar, I brought up the
issue of market saturation. Mark Joyner, Michel Fortin, Gary
Halbert, and John Carlton - all world-class copywriters - were
quick to point out that market saturation is rare. It's all a
matter of how you define your market. Mark pointed out to me
that the segment of the market I was targeting was a TINY
fraction of my potential market.
Whether or not your market is saturated does depend upon how
you define your market. It also depends upon how you define your
product.
When Henry Ford first mass-produced the Model-T, he offered it
to the railroads. Viewing themselves as in the railroad business
rather than the transportation business, they weren't interested
in his vehicles. Now, many of those railroads are out of
business, and many times more goods and services are moved by
truck in the U.S. than by rail. If some of the railroad owners
had defined their markets differently, they could be
transportation tycoons now... or perhaps dominate the trucking
industry.
Back to the simple niche ebooks that I offered my subscribers as
a free gift. Take a minute to check them out now at:
http://WillieCrawford.com/free-niche-gift.html
I took many of these very same ebooks, packaged them as a bonus
with my own cookbook, and watched sales increase by as much as
$1400 in a single day. You can see how I bundled those ebooks
with my pre-existing product here:
http://www.chitterlings.com/cookbook.html
I took some of these very SAME niche ebooks and bundled them with
another product. At the same time I tripled the price on that
product. Sales increased 62%. You can see how I bundled these
same ebooks here: http://WriteACookbook.com
With the above 2 examples you can see that it's all about how you
"PACKAGE" or present an item rather than how many others are
offering it.
It's all about how you define your market and what segment of the
market you choose to compete in. For example, I refuse to market
most of my goods and services where you are competing on the
basis of price. Ebay shoppers are looking for a bargain. Instead
of offering the ebooks for a dollar or less, as many Ebay sellers
do, I bundled then with something I was selling for $19.97, and
then RAISED my price to $67.
Competing on the basis of price, with any product, is generally a
losing proposition. You have to sell a lot more of the item to
make the same amount of money. Since you have to deal with more
customers when you're competing on the basis of price, you'll
also have more customer service issues. Therefore, you generally
end up earning less per hour. Do you really want to do that?
To answer the question, "Is Your Market Already Saturated?" ...
your answer will always be no if you market properly. Define
your market, and package your product so that it is UNIQUE. Then
you won't really have any direct competitors. It's ALL about how
you package the product. It's all about how you present the item.
Now that you have the proper mindset, you should be able to take
any of your products that have just been "collecting dust,"
repackage them, or revise your web copy and sell them like
hotcakes. It just takes a little brainstorming, but I've just
showed you how easy it can be.
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