Like many people struggling to make a better life for themselves,
and their families, you stumbled across the Internet as a
possible way to do this. You read about all of the big success
stories, and began planning how you would join their ranks.
After several YEARS of working long and hard at building your
websites, generating traffic, and even creating a few of your
own products, you discover that you're working harder for
yourself than any boss would ever expect. You also calculate
that you're earning LESS per hour than you'd earn working in
a fast food restaurant.
After many more hours of intense study, the light bulb finally
comes on. You see a way to shortcut the climb to success. If
you could just get one of those people with the HUGE lists to
recommend your product to their lists, you'd be "set for life."
Now the question becomes, "How do you get their attention, and
convince them that it's in their best interest to promote your
product to their lists?"
Please allow me to inject just a little brutal reality for you
here...
First of all, those people with list of 50,000... 100,000...
even 250,000 subscribers get bombarded with request to promote
all types of products every day. I personally receive more
software, ebooks, huge DVD courses, and accesses to membership
sites, than I can ever look at. The FedEx guy drops off
unexpected, and unrequested, packages to my house several times
per week. My home office has about $20,000 worth of products
stacked up in a corner that I don't anticipate ever working my
way completely through… since new stuff arrives regularly.
Knowing that first fact, it's actually probably easier to
focus on those with somewhat smaller list when seeking joint
venture partners. Honestly, many of those with smaller list also
have much more responsive lists. The smaller lists are sometime
more responsive because they haven't been desensitized by being
constantly bombarded with "special offers."
List owners who get flooded with JV offers need a system of
screening which offers they will take a serious look at in their
very limited spare time. Often that filter is friends. If one
of their friends recommends that they promote a product, they're
more likely to take a serious look at. Their friends pre-screen
offers.
A second type of filter is certain "high powered" individuals
that have managed to gain a reputation for only presenting the
big dogs with world-class joint venture offers. These individuals
often work as "JV brokers." Since they make the job of large
list owners, and the job of those seeking to introduce products
to the marketplace, easier, they serve a very useful function.
In exchange for brokering deals, and getting products noticed
that might otherwise die on the vine, they get paid a percentage
commission for putting the joint ventures together.
I share the story of just one joint venture I personally
brokered, that sold nearly $60,000 worth of a $47 ebook
in under 30 days, in a special report I wrote. You can
grab a copy of that free PDF report at
http://WillieCrawford.com/jv-brokering-report.html
If you'd like more insight into how this process works,
that special report is essential reading.
In my work as a JV broker, I quickly recognized a second point
that you need to acknowledge. Large list owner, and those with
the attention of your target audience, often prefer selling big
ticket items. They can tell their lists about a $29 piece of
software that they earn $15 on each sale from, or they can tell
their lists about a $997 course where they earn $498 on each
sale. Assuming that either choice requires the same amount of
work, which do you think your typical "top shelf" marketer is
going to choose?
When you start to develop your own products, realize that you
will need products that span a wide range of price points,
but that you'll get those with the large lists most excited
about helping you by approaching them with products "big
ticket" enough to make promoting them worthwhile. Developing
and launch one of these big ticket items is really no more
difficult than launching a simple ebook. You go through the
same product launch sequence... the same product launch
formula. That formula has been tested and thoroughly
documented by online marketers such as John Reese, and Jeff
Walker, author of the Product Launch Formula, which you'll
find here: http://www.p-l-formula.com
Outside of a JV broker, a recommendation from a friend of
a "top shelf" marketer, or just plain luck, your best way to
get the attention of one of the large list owners is negotiating
face-to-face during a live seminar or conference. At these
events, big-name marketers, and the speakers, are very
accessible. Over dinner, or in the hallway during a break,
it's very easy to "strike up a conversation" with one of them.
It's natural during one of these conversations for them to ask
you what you do. When you're asked that question, if you're
ready with a concise, thought-provoking answer, you may get
that big break.
To locate seminars and conferences, subscribe to the seminar
summary list published from an authority site such as:
http://InternetMarketingSeminarSchedule.com This site is also
a great site to bookmark and visit frequently. Often, you'll
discover free, or low-cost, event near you. This site also lists
teleseminars that you might want to listen in on.
There are also many seminars set up JUST to give you a chance to
joint venture and network. These events pull together people
actively looking for joint venture partners. These types of
seminars are regular hosted by several well-known individuals
and organizations.
Michael Penland regular hosts his Internet and Joint Venture
Conferences. You can get more details on these, which I
regularly attend, at:
http://WillieCrawford.com/michaelpenland.html
JV Alert, regularly has joint venture seminars/weekends, where
they not only help you to put together HUGE joint ventures, but
also coach you on how to best land a lucrative JV. These
seminar are hosted in various parts of the U.S. with plans
of hosting them worldwide. The next one is in Orlando, Florida
in February 2006. I'll be attending that event too. You can
read about these weekends, set up primarily to teach YOU how to
to land lucrative JV's, at:
http://WillieCrawford.com/jvalert.html
In comparing proven methods of setting up lucrative joint
ventures with large list owners, the very best way to do this
IS face to face. That's because it's just easier to set up a
deal when you're sitting across the dinner table from someone,
than it is via emails.
When looking for the quickest way to grow your business as a
beginner, nothing is quicker, or easier, than joint venturing
with those who already have the attention of your target market.
Now that you know the secret, all that you need to do is… go
do it! That's the second big secret. You need to develop "the
action habit". Top marketers prefer dealing with those who
have a demonstrated track record as someone who does more than
just talk a good talk. Once you start approaching the "big dogs"
and develop the action habit, you won't be a beginner for long.
You'll soon be partnering with, and learning from, the best in
the industry.
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