Some owners of content sites are earning four and even
five-figure incomes per month selling "nothing." They're
doing this by selling their targeted traffic to other
websites through Google's AdSense program.
If you're not familiar with ®AdSense, it's where ®Google
pays website owners ("publishers") to run ads on their
sites. Google accepts paid ads from advertisers, and
then shares this revenue with the publishers who allow
these ads to be displayed on their sites. They pay
based upon clicks generated from the publishers' sites.
Many publishers have discovered that running Google
AdSense ads is more lucrative, and less trouble, than
marketing their own products or services. So an
entire industry has sprang up around monetizing
websites using AdSense and other pay-per-click programs.
The "industry" is mature enough that seminars are
even held that teach how to best monetize your content
sites. I'll be attending a seminar, in New Orleans,
Louisiana, on September 9th - 11th, 2005, that has this
very focus. You can read more about it at:
http://WillieCrawford.com/new-orleans-seminar.html
Since MOST people I've communicated with aren't earning
four or five-figure incomes per month, let's examine how
you increase your chances of earning these amounts.
First of all, your website has to be on a topic (a niche)
where people are spending lots of money. There are
niches where advertisers often spend $40 - $50 per click...
just to get visitors to their websites. Obviously, these
visitors buy "things" on these websites that make it
worthwhile to pay that much for the traffic.
In case you're wondering what keywords any "sane"
marketer would spend $50 on a single click for, read on...
Certain visitors to websites, that later convert to
customers, could literally be worth thousands, even
millions, to marketers. These marketers know the lifetime
value of their visitors, and have the conversion rates
calculated! Markets where customers can be this lucrative
include legal/lawsuits, medical, higher education,
real estate, new and used vehicles, investments, travel,
and products offering residual income. There are many
others.
I actually have a list of over 9000 keywords that I
consult when building a new site, or optimizing an
existing site. Doesn't it makes perfect sense to create
sites that attract visitors with a high value-per-visitor?
You can grab a copy of my list along with a few personal
notes on how to monetize these high-value keywords at:
http://9000TopPayingKeywords.com
The keywords on the list above range from 93 cents to
$108 per click. There ARE higher priced keywords but
you probably don't want to focus on them since the
competition can be incredibly cutthroat. There are niches
where your competitors will actually sabotage your efforts.
Money does that to some people :-)
It makes economic sense to build a site around topics
where people are actually spending money already.
It makes sense to target a market where people have
money to spend - and they expect to spend it on products
similar to yours. In that sense, you can even set up
site designed to generate traffic for governmental
agencies, foundations, charities, etc. It's all
about getting in front of the traffic and then
re-directing that traffic to those willing to pay for it.
When setting up content sites, it's important that you
not violate the terms-of-service at the pay-per-click
management firm that you plan on using. For example,
Google actually tells you that you should not build
sites just for their AdSense program. Yet, they need
sites to display their customers’ ads in order for
their program to work.
It's a delicate balancing act. Google wants to deliver
relevant clicks to their customers. They know that
traffic coming from "junky" or "spammy" sites may not
convert as well for their customers. This would lower
their customers ROI, and lead to many unhappy
customers. This would drive Google's customers to
their ever-growing competitors.
Google wants webmasters that have quality, targeted
traffic to run AdSense Ads. When you set up a free blog on
Google's Blogger.com they even have the AdSense invitation
"programmed" into the signup process.
So how DO you win the Google AdSense War and get your
share of that multi-billion dollar advertisers' revenue
stream? You build high-quality content sites that
focus on niches where people are spending money. It's
as simple as that. You let those already doing it
teach you what works best - it's a easy as that!
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