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Dirty Secrets Of Co-Registration Email Lists
Copyright (c) 2005-2023 Willie Crawford
Years ago, I listened to Internet marketing "gurus" share that they had lists in the hundreds of thousands, and I was all ears. Up to that point, I had not managed to get my lists above 60,000 (after many years of consistently working at it).
After a little further investigation, some of them shared with me that they often purchased new list members in batches of 25,000... 50,000... even several hundred thousand. Knowing the value of each of my individual list members, based upon how much each spent with me per year on average, visions of riches started dancing in my head.
Then this little voice in the back of my head asked if this wasn't DANGEROUS! Wouldn't I get spam complaints... or something. How could I just buy email addresses and add them to my list? Was this legal? why didn't more people know about this, and why weren't more people doing it.
So I investigated further.
One of the first things I discovered was that lots of big name marketers were using co-registration leads with great results.
Further investigation showed me that these leads were generated in a variety of way, and that there was a wide range of differences in quality AND methods of generating these lists.
What I now consider the best method of generating co-registration lists is to have a service get people to sign up SPECIFICALLY for your list. There are companies that allow you to write up a description of your list, and this description is displayed on an opt-in form on high traffic websites. The sites' visitors read the description of your list, and based upon that description decide to subscribe. I consider this the best method because the individuals are specifically subscribing to YOUR list.
The service I've used most for generating the above-describe type of subscriber is called Lead Factory. You can read about them and their services here: http://williecrawford.com/cgi-
bin/tk.cgi?subs
Another type of subscriber, or lead, that you can purchase is a lead who didn't specifically subscribe to YOUR list, but did request more information on your type of product. These leads are often gathered by companies putting a form on high traffic sites inviting people to request more information on business opportunities... or other profitable topics. Prospects fill in the form and are then added to lists that are sold to people looking for leads or subscribers. This can be where things get sticky...
The first place where things can get murky is that some sites don't make it clear to these individuals that they are going to sell their information. They sometimes state this but not in a very clear fashion. So they compile these lists and sell them to people looking for leads interested in a specific topic. If you buy one of these list, and it wasn't made incredibly clear that they were going to be contacted by a bunch of people offering to "help them," these people could get somewhat upset when their email boxes start getting flooded.
The above problem stems largely from the fact that some firms offering opt-in leads TRICK people into "agreeing" to receive offers. They may use a statement as vague as that business associates will also send them special offers. If you email these people, they may get very upset since, in their opinion, your email was uninvited... and unwelcome intrusion.
There are services that make it very clear that they will have people who offer income opportunities or online business opportunities contacting you. The better of these companies build lists specifically for a given customer and they don't sell the lists to more than a few customers. One firm I've use that's like this is know as Nitro. These guys get an order and they build a list specifically for that customer. Actually, they allow one customer to buy a list that is only for their use, or, for less of an investment, that customer can get a custom-built list that's shared with up to 3 other marketers. You can check these guys out at: http://therealsecrets.com/co-reg/
NOTE: I specifically mentioned the Nitro guys because I know them personally, and have GRILLED them on their business practices and HOW they generate leads. I believe that they operate a very reputable and ethical business. I CAN'T make that statement about all of the more than a dozen companies that I have investigated.
One of the biggest dangers in using co-reg leads who didn't specifically subscribe to your list is of course the likelihood of spam complaints. If a subscriber views your email as unwelcome, then in their eyes you spammed them. There are factors that increase the likelihood of this happening, and there are ways of reducing or completely eliminating the probability of these complaints.
One factor that increases the likelihood of complaints is the age of the list. If you purchase an Old list, there's a good chance that dozens of people just like you also purchased that list and have emailed these people. These people are now simply tired of being offered more "help." With a fresh list ... only a few days to a few weeks old, you're less likely to encounter this problem.
When someone fills in a form on a website requesting more information, they are actually INTERESTED in receiving more information. Why else would they fill in the form... except in the instances previously mentioned where they are tricked ... or perhaps even incentivized to fill in the form in exchange for a gift.
Given that an individual really is interested in receiving more information on a given topic, the correct way to approach them is to introduce yourself and allow them to warm up to you BEFORE you try to sell them anything. You need to send them a series of email that identify yourself, PROVE to them that you are legitimate, and demonstrate to them that you really do have their best interest at heart. This takes time and effort. There is a lot of technique to this. I've studied the topic of warming co-
reg leads up to you... extensively. The single best report I've ever read on the topic is called "Co-Reg Secrets." You can find it here: http://www.profitautomation.com/app/adtrack.asp?AdID=69919
When using co-reg leads, I personally tell the person in my first few emails why I'm emailing them, where I got their contact information from, and I also tell them that if they are no longer interested how they can get off of the list with just a click. This has worked well for me although my lists are now so HUGE that I rarely use co-reg leads. It's a fact that those who visit your site and then subscribe to your list are more valuable... much more responsive!
I mentioned the danger of not using only FRESH lists. The reason this is CRITICAL is that many people who purchase lists turn around and sell them to recoup some of their costs. This sort of makes sense. There's a good chance that many of these leads don't see the majority of emails sent to them simply due to filters, etc. It's also possible that what you have to offer may not be exactly right for them.
The PROBLEM comes when a list is resold over and over again! "Buyer A" resells a list to 5 people, and 2 of them resell it to 6 people each, and 3 of them resell it to 4 people each. By this time, those "opt-in lead" are getting pretty frustrated with having their personal email box flooded with JUNK email. Then you buy one of these list, add them to your autoresponders, and your ISP gets 20 complaints from irate people in 20 minutes. On top of that you get 100 emails with some "choice" words about your heritage and suggesting strange things you can do to yourself. To protect themselves and their other customers your web host or list host shuts you down! Not a good day.
Done properly, with a quality list, or better yet, one built specifically for you (with the opt-in actually subscribing to YOUR list), using co-reg leads can be an excellent way to grow a list incredibly fast. Done wrong, or if you're just plain unlucky, it can be a real disaster. I even know of one "big name" Internet marketer who received a death threat after using a co-reg list.
If you are considering using co-reg leads you want to check the terms of service closely at your web host or list hosts. Many prohibit you using co-reg leads to mail from their servers, or even to promote domains hosted with them. They simply don't want to risk the potential adverse effects. Many autoresponder services such as the one I operate at ProfitAutomation.com will NOT allow you to mass import co-reg leads. However, there are other autoresponder services that understand the nature of using co-reg leads, and view it as a legitimate business model. I can point you to some of those if you ask.
The purpose of this article is merely to educate. It's not to offer ANY advice. It's just to make you aware of a common practice and show you some things that you need to consider. Another purpose of the article is to stimulate discussion. I invite you to discuss this topic on my Internet marketing discussion forum: http://WillieCrawford.com/cgi-bin/index.cgi
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Willie Crawford is a corporate president, published author,
seminar speaker and host, tele-seminar speaker and host,
retired military officer, karate black belt, master network
marketing trainer, and lifetime student of marketing. He shows
people how to actually generate substantial income on-line
using very simple, easily modeled systems. An example of
such a system that you can study and duplicate is at:
http://HowToBeReallyHealthy.com
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Top-Level Category: Articles
10 Most Recent Articles Written by Willie Crawford
How To Have An Endless Stream Of Highly Qualified Free Leads (Part 2)
Written by: Willie Crawford |
Distributed: 2011-07-26 |
Word Count: 854 |
Page Views: 5272
| Votes: 3 |
Rating: 0.33
In part-1, I mentioned how to publish on Kindle to create
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generators.
How To Have An Endless Stream Of Highly Qualified Free Leads
Written by: Willie Crawford |
Distributed: 2011-07-24 |
Word Count: 675 |
Page Views: 5234
| Votes: 7 |
Rating: 1.86
Do you dream of having so many customers that you can be
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Follow The Experts Who Do What They Teach
Written by: Willie Crawford |
Distributed: 2010-11-02 |
Word Count: 897 |
Page Views: 5539
| Votes: 5 |
Rating: 0.40
As I'm sure that you realize, not all online marketing
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Written by: Willie Crawford |
Distributed: 2010-10-28 |
Word Count: 1200 |
Page Views: 5033
| Votes: 6 |
Rating: 1.17
All online marketers eventually realize that a steady flow
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How To Earn An Online Living As A Writer
Written by: Willie Crawford |
Distributed: 2010-07-27 |
Word Count: 373 |
Page Views: 5033
| Votes: 6 |
Rating: 1.17
Since 1996 I've written over 1600 articles. These articles
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Your Internet Marketing Virtual Vending Machine Route
Written by: Willie Crawford |
Distributed: 2010-04-13 |
Word Count: 1456 |
Page Views: 5202
| Votes: 4 |
Rating: 2.75
When I'm being introduced at seminars and tele-events, the
emcee often points out that I have over 1600 websites. This
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So, let me enlighten you.
A False Economy I NO LONGER Practice Do You?
Written by: Willie Crawford |
Distributed: 2010-03-15 |
Word Count: 676 |
Page Views: 4971
| Votes: 5 |
Rating: 0.40
Many of us go out and buy some of the best software and
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My New Top 10 Free Website Traffic Generation Methods - Part 1
Written by: Willie Crawford |
Distributed: 2010-03-10 |
Word Count: 885 |
Page Views: 5612
| Votes: 5 |
Rating: 1.20
In 2008, I wrote an ebook that revealed my most effective
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The End Of Dumb Affiliate Marketing
Written by: Willie Crawford |
Distributed: 2010-02-09 |
Word Count: 921 |
Page Views: 5077
| Votes: 5 |
Rating: 1.20
One of the saddest things that I witness day after day is
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Are Your Websites Secure Or Is The Back Door Wide Open?
Written by: Willie Crawford |
Distributed: 2010-02-02 |
Word Count: 722 |
Page Views: 4592
| Votes: 2 |
Rating: 0.50
One of the topics that all of us online business people are
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All of Author's Articles on this site: Willie Crawford Articles
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Ann Arbor, MI Offers A Lot Of Year-Around Family Fun
Written by: Jeb Maxwell |
Distributed: 2010-01-20 |
Word Count: 595 |
Page Views: 4757
| Votes: 8 |
Rating: 1.25
Ann Arbor, Michigan is the home of the University of Michigan, a
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place to visit. The University is co-mingled with the city and
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Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF |
Distributed: 2008-02-20 |
Word Count: 486 |
Page Views: 5927
| Votes: 17 |
Rating: 2.24
Dads everywhere have Sonora Smart Dodd to thank for getting
Father's Day started. In 1909, Sonora sat in a church in Spokane,
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Finding the Adventure in Travel Again
Written by: Helen Bergstein |
Distributed: 2006-05-11 |
Word Count: 718 |
Page Views: 4397
| Votes: 14 |
Rating: 2.64
If you want to experience adventure at every level of your next
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7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 563 |
Page Views: 5305
| Votes: 11 |
Rating: 1.36
If you want to have a party that everyone will be talking about
for days and years later, hire a good DJ to run your music and
light show. Hiring a DJ can actually be fun. Just follow these
simple tips, and you are sure to have a fabulous DJ for your
party.
Building your Credit to get a Mortgage
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 840 |
Page Views: 5363
| Votes: 17 |
Rating: 2.24
You are thinking about purchasing real estate. However, you are
not sure if your credit is good enough to get a mortgage. There
are things that you can do to build your credit so that it is
worthy of any mortgage that may interest you.
1569 Unique Ways To Get A Free Lunch
Written by: Steve Robichaud |
Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 3624
| Votes: 3 |
Rating: 0.33
Everywhere you turn - T.V., Radio, magazines, or the Internet,
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people, to use for whatever they want? Let's take a closer look:
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Written by: Jo Fulkerson |
Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 3907
| Votes: 3 |
Rating: 0.33
Your novel is finished, you’ve had it edited by a professional Editor, and you’ve done the rewrites. What? You haven’t had an editor edit your work yet? This is a must. There are many editors advertising in Writer’s Digest.
NEVER Reply to an eGroup Post!
Written by: BIG Mike McDaniel |
Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 5158
| Votes: 3 |
Rating: 0.33
eGroups are collections of people subscribed to a
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Written by: Jessica Horowitz |
Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 4955
| Votes: 3 |
Rating: 0.33
Pain between the shoulder blades, or any pain for that matter,
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There are a multitude of possible causes of pain between the
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Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 4435
| Votes: 4 |
Rating: 0.75
Bearing in mind the fast pace of business today and the
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Written by: Richard Sparky Bryan |
Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 13810
| Votes: 3 |
Rating: 0.33
When did Americans stop taking responsibility for their own
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But he was quick to emphasize that although the sixties began
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Distributed: 2004-09-14 |
Word Count: 0 |
Page Views: 6588
| Votes: 3 |
Rating: 0.33
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Distributed: 2005-12-01 |
Word Count: 0 |
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Distributed: 2005-09-08 |
Word Count: 0 |
Page Views: 6227
| Votes: 3 |
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Women since time immemorial have always looked for ways to
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Word Count: 0 |
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| Votes: 3 |
Rating: 0.33
You are very excited!! You have finally created your own
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Transform Your Work Area into a Homey Environment
Written by: Ted Roberson |
Distributed: 2006-02-24 |
Word Count: 0 |
Page Views: 6031
| Votes: 4 |
Rating: 1.25
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to zone out in relaxation.
Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF |
Distributed: 2008-02-20 |
Word Count: 486 |
Page Views: 5927
| Votes: 17 |
Rating: 2.24
Dads everywhere have Sonora Smart Dodd to thank for getting
Father's Day started. In 1909, Sonora sat in a church in Spokane,
Washington listening to a sermon expounding on the virtues of
motherhood. But, as she sat there, she thought about how special
her own father was since it was he who raised her after the death
of her mother.
Sell Yourself, Not Your Products or Services
Written by: Bill Platt |
Distributed: 2004-05-03 |
Word Count: 0 |
Page Views: 5650
| Votes: 2 |
Rating: 0.50
Sell yourself, not your products or services. The point we
need to make is that your products and services will change
over time as your business adapts to the realities of the
marketplace.
Building your Credit to get a Mortgage
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 840 |
Page Views: 5363
| Votes: 17 |
Rating: 2.24
You are thinking about purchasing real estate. However, you are
not sure if your credit is good enough to get a mortgage. There
are things that you can do to build your credit so that it is
worthy of any mortgage that may interest you.
7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 563 |
Page Views: 5305
| Votes: 11 |
Rating: 1.36
If you want to have a party that everyone will be talking about
for days and years later, hire a good DJ to run your music and
light show. Hiring a DJ can actually be fun. Just follow these
simple tips, and you are sure to have a fabulous DJ for your
party.
Highest Ranked "" Articles
Finding the Adventure in Travel Again
Written by: Helen Bergstein |
Distributed: 2006-05-11 |
Word Count: 718 |
Page Views: 4397
| Votes: 14 |
Rating: 2.64
If you want to experience adventure at every level of your next
trip, you need to go beyond the usual resorts and places to stay.
If you're like most travelers, personal safety remains a priority,
especially in today's world. A growing number of savvy travelers
have found the perfect balance between adventure and comfort.
Freedom- or Burden of Choice?
Written by: Patsi Krakoff |
Distributed: 2004-09-30 |
Word Count: 0 |
Page Views: 1100
| Votes: 7 |
Rating: 2.57
Everyday decisions have become increasingly complex due to the
overwhelming abundance of choice with which we are presented.
A trip to a typical supermarket reveals enormous choices such
as 85 different crackers, 285 types of cookies, 230 varieties
of canned soup, 80 different pain relievers, and 360 kinds of
shampoo. Does this improve the quality of our lives?
Building your Credit to get a Mortgage
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 840 |
Page Views: 5363
| Votes: 17 |
Rating: 2.24
You are thinking about purchasing real estate. However, you are
not sure if your credit is good enough to get a mortgage. There
are things that you can do to build your credit so that it is
worthy of any mortgage that may interest you.
Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF |
Distributed: 2008-02-20 |
Word Count: 486 |
Page Views: 5927
| Votes: 17 |
Rating: 2.24
Dads everywhere have Sonora Smart Dodd to thank for getting
Father's Day started. In 1909, Sonora sat in a church in Spokane,
Washington listening to a sermon expounding on the virtues of
motherhood. But, as she sat there, she thought about how special
her own father was since it was he who raised her after the death
of her mother.
Testimonials and Reviews Increase Your Real Sales Potential
Written by: Bill Platt |
Distributed: 2006-02-10 |
Word Count: 0 |
Page Views: 2934
| Votes: 9 |
Rating: 2.00
The one essential ingredient for online success in
any endeavor is gaining your prospect's trust.
7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 563 |
Page Views: 5305
| Votes: 11 |
Rating: 1.36
If you want to have a party that everyone will be talking about
for days and years later, hire a good DJ to run your music and
light show. Hiring a DJ can actually be fun. Just follow these
simple tips, and you are sure to have a fabulous DJ for your
party.
Ann Arbor, MI Offers A Lot Of Year-Around Family Fun
Written by: Jeb Maxwell |
Distributed: 2010-01-20 |
Word Count: 595 |
Page Views: 4757
| Votes: 8 |
Rating: 1.25
Ann Arbor, Michigan is the home of the University of Michigan, a
leading institution of higher education. Ann Arbor is a wonderful
place to visit. The University is co-mingled with the city and
greatly expands the cultural places and events available in the
area.
How to Decorate Your Home on EBay
Written by: Pamela Cole Harris |
Distributed: 2005-09-14 |
Word Count: 0 |
Page Views: 2162
| Votes: 5 |
Rating: 1.20
If you are on a budget (and who isn’t?), a wonderful place for
find home decorating accessories is auction sites like eBay. But
before you go a’baying, here is some advice...
The "Proprietary Blend" Nutritional Supplement
Written by: Will Brink |
Distributed: 2006-02-10 |
Word Count: 0 |
Page Views: 3514
| Votes: 5 |
Rating: 0.60
In a nut shell, I went onto cover each of these common marketing
terms that are used to sell supplements to unwitting consumers
and explained each in detail as to what I view as their common
misuse within the market place.
Brink's Unified Theory of Nutrition
Written by: Will Brink |
Distributed: 2006-02-24 |
Word Count: 0 |
Page Views: 2324
| Votes: 5 |
Rating: 0.60
Regardless of the topic, a unified theory, seeks to explain
seemingly incompatible aspects of various theories. In this
article I attempt to unify seemingly incompatible or opposing
views regarding nutrition, namely, what is probably the longest
running debate in the nutritional sciences: calories vs. macro
nutrients.
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