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With an online home business, many people wonder what the right
way is to treat customers. After all, you can't see their grumpy
faces and therefore don't know whether they're happy or annoyed
with the purchase.
Let me tell you a secret. In an online home business the ancient
rule still applies - "Treat your customers as if they are your
boss for they pay your salary". Yes, it's just as important on
the internet as it is with a normal business.
So how do you make your customers happy when the internet
business is so impersonal? The key is to be as personal and as
warm as possible. Below are my personal tactics which I've used
over the years. Some gained via reading information products and
some gained via errors with my own online membership site. Enjoy.
1. Thank you emails
Often after a customer has bought your product the relationship
ends there. They'll receive the receipt for their payment and
nothing more.
What if we immediately followup with a 'thank you' email and also
tell them what other products they can buy which they may find
interesting? Your customers would appreciate you for being
thoughtful and think "wow, I didn't think this kind of service
existed online". You have surprised your customers and you're
selling to them at the same time. Kill two birds with one stone.
And who says you need to stop there? You can send them an email
every two weeks reminding them that they have bought from you
before and that you have some other products which they may be
interested in.
If you have not already done so, go and send your thank you
emails and sell to your customers. This sort of work can be
automated by using auto responders. I recommend
www.onlinemoneymachine/auto which is reliable and has worked
wonders with following up with my customers.
2. Meet the expectations.
A lot of people are angry if what they bought does not match the
description as advertised on your web page.
Think about it. If they bought what they expected and your sales
page is clear, they have nothing to complain about. This applies
to normal customers of course :-)
So read through your sales page again and carefully say to
yourself "does my product or service really deliver what it
says?"
3. Over Deliver
This is one of the most powerful techniques to use to make your
customers go "WOW".
I remember the first time I had dinner at a Chinese restaurant
with my girlfriend when I was studying at University.
The owner asked me that if it was my first time there. I told him
so and in the middle of my dinner, he asked if he could have a
chat with us. He sat down with an orange juice and offered us an
orange juice as well on the house. We had a quick chat for about
5 minutes. He got to know our names and also what we studied and
we learnt he was called Eric - a happy restaurant owner. Eric
left us to get on with our meal and smiled to us when we left. We
felt the service at the restaurant was top notch with Eric being
our new friend.
Needless to say we became a regular there. We called him by name
and so did he. We didn't get any more orange juice on the house
but it didn't matter.
Please learn from Eric. Try and over-deliver when someone buys
from you. With your business, offer unadvertised bonuses and
offer additional help for them such as installing the software
for them at no extra cost. Do something which they don't expect
you to do. In turn they'll stick with you like glue.
4. Personal Approach
Your business is online and people are afraid to do business with
you. So add a bit of personal touch to your business:
- show your photo on the web page.
- send emails to your prospects calling them by their first
names. People feel closer to you when you address them by
their first name.
- crack a joke now and again and show that you are an actual
person writing them an email.
With these advice on how to treat your customers, your next step
now is to study your own online home business and think of ways
to implement the techniques. Make your customers buy from you
again and also make them advertise for you.
Go and take action now. Reading a useful article becomes useless
if you don't act on it.
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Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
