We all know the saying, "The Money's In The List."  We
can appreciate the truth of that saying.  If you're in business
on-line, to make sales you must  drive targeted traffic to your
websites. More importantly, you must drive REPEAT traffic
to your websites. A list is a great way to do this.

Conducting an on-line business is all about building
relationships and developing long-term customers. People
buy from people that they know, like and trust. Repeat
contact with your subscribers through your lists allows 
them time to get to know, like and trust you. Having them
visit your website repeatedly, allows them to get to know
like and trust you.  Your list and your website should work
synergistically but you DO need to build that list.

The fact is, that list-building, like all other business
strategies evolves over time. What worked just a few years
ago, perhaps only MONTHS ago, may no longer work. So if
you're using outdated techniques, you may be "swimming
against the current" and not even know it.

If you're an Internet marketer, and you offer free ebooks
as a list building incentive, you may have missed some
signals.  Ebooks often aren't 1/10th as effective as they use
to be at getting people to join your list.

Internet marketers caused the ebook to be less effective as
an incentive for list building. How?  We taught "everybody and
his brother," that giving away an ebook was the perfect way
to incentivize potential subscribers.  So everybody decided
to create an ebook just for this purpose. They also often
hoped that the ebook would go viral, get passed around, and
generate lots of website traffic.

The real problem started when many people apparently stopped
caring about the quality of information in those ebooks they were
giving away. They started compiling collections of completely
out-dated, rehashed, inaccurate JUNK.   Some of the people
putting these ebooks together probably didn't even realize just
how bad their products were. They also probably didn't realize
that the advice they passed along in these ebooks actually
SEVERELY damaged the businesses of those who followed
their terrible advice.

The market of potential subscribers soon caught on though.
After downloading dozens of completely worthless ebooks,
potential subscribers soon began to think that most free
ebooks would probably be like that!  They simply concluded
that their time was too valuable to waste sifting through all
of the clutter for a few gems. Those who haven't yet figured
this out, can't be achieving any real business success yet.
They are wasting too much time reading too many ebooks
that can't teach them anything useful.

So what's the solution to this dilemma?  What do you offer
potential subscribers to get them to join your list?  Give
them something with a much higher perceived value than
an ebook. Give them useful software.  You can get the
master resale rights to some excellent software very
inexpensively. Use that as your new, much more enticing
incentive.

One objection you may have against giving away
software instead of ebooks  is that you could also often
build backend sales into the free ebooks.  You branded them
with your affiliate links prior to giving them away.

You can do that with many pieces of software too. In fact,
I'll GIVE you a free piece of software that you can brand
and use to build 20 income stream at once. The software allows
your subscribers to build a no-cost, content-rich,
search engine-friendly, 75-page website automatically. They
will love the software, use it, and pass it around. Offer this
as a signup bonus!

There are two secrets behind the software above that makes it
pull double duty for you.  The first secret is that if those
downloading the software aren't affiliates for the programs
in the software, they can sign up and become YOUR
sub-affiliates. They brand the software, and in the process
start earning you a stream of second-tier commissions.

If for some unimaginable reason, they choose
not to become affiliates for a given product, your
affiliate link stays in that part of the software. So, in that
case, they are earning you first-tier commissions by
passing along a great piece of software as a list-building
incentive.

Grab and brand a complimentary copy of this software from:
http://www.pluginprofitsite.com/main-621/mega.html
I know you'll love it and so will the stream of new subscribers
you generate.

There are many other great pieces of software that you
can use as incentives.  I offer a ton to members of my
private membership site at: http://TheRealSecrets.com/private/


You can also get an inexpensive programmer, located
through a site such as Elance.com, to create a custom piece
of software if desired.  Create it, brand-it, and then send it
viral. A good piece of software has the potential to generate
100 times more subscribers than any ebook did.  There's
simply more incentive to continue passing the software on.

So, there you have the latest in what's actually working to
build a responsive mailing list.  My personal lists number in
the hundreds of thousands. YES, you read that right, hundreds
of thousands.  These are list built for varying purposes, and
using different tools. The most powerful tool that I've used
lately is the very one I just revealed to you.  All you need
to do is start using it too.