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How to be aggressive in marketing your business?
Copyright 2004, Alan Cheng
After your website is built, you should immediately study how
to get targeted traffic to it. Marketing is the key which you
should concentrate on to make your business a success.
So how do you get targeted prospects to websites? Well
wax your ears and rub your eyes, here’s how I do it:
1. Search Engines are a very effective way to market
your website, but it's also the hardest. Everyone uses
search engines to find information. However it's very difficult
to achieve a top 10 ranking in a search engine. You should
continuously find ways to improve your rankings. Your
listings in the search engine costs nothing so go for it.
2. An easier approach using search engines is using
Pay Per Clicks (PPC's). You pay only when someone clicks
your advertisement. This also gets you to the first page of
the search engine results. Careful how much you’re willing
to pay though. Competitive keywords are expensive.
3. The article you're now reading is written by me, and is
submitted to a lot of ezine publishers. Therefore, many
people will get to read this article and my resource box.
They will know who I am and the URL of my business
website. I regularly write and submit articles.
Submitting your own articles to ezines is a very cheap way
to market your products/services. Send an email to my
autoresponder mailto:pwarticle@onlinemoneymachine.com
to see the list of ezines I regularly submit my articles to.
My promotion is mainly using this technique.
4. I purchase email leads where the leads have requested
more information on making money online or about starting a
home business. I then email them information on what they
asked for, and encourage them to visit my website.
Emailing your leads is another way to get targeted traffic to
your website. Recommendations of where to purchase email
leads are also included at the above autoresponder address.
5. Prospects that have submitted to your newsletter or asked
for more information via your website should be the most
responsive. If you've built a good relationship with them by
offering valuable information they will trust and buy from you.
6. I regularly post to forums related to making money online.
At each of my postings there is a place to put my signature
where I advertise my website and service.
There you have it. These are the 6 marketing techniques
I use to market my business. I use all of them simultaneously.
Marketing success cannot happen overnight. Stick to the
techniques and work at it aggressively. Test new marketing
methods and if they work, add them to your arsenal.
One of the most important factors is to be aggressive. Never
be shy in asking your prospects to buy. If they don’t buy
when you email them, don’t give up. Keep on emailing them
until they do. I don’t buy when I’m first contacted, and our
visitors don't usually either.
After several months, look at your results and then decide
if any of them are effective. I work on the above 6 techniques
to market my home business every week. What are you doing
to market your website? Are you as aggressive as I am?
Or are you waiting for a miracle?
Alan Cheng, is the owner of http://www.onlinemoneymachine.com
the membership site dedicated to help the beginner start a
profitable online business. It has all the tools and information
you need to profit online with your own website. You can
contact Alan at mailto:alan@onlinemoneymachine.com
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Are you curious about where this article has been published?This article was first distributed on: Mon Aug 2 03:13:08 EDT 2004
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Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.