Let me ask you a simple question. "Now that you've spent months,
perhaps years, studying how to build an on-line business, are you
close to reaching your goals?" Have you started building that
business? You've read hundreds of ebooks, hundreds of ezine
articles, and gone through several courses. HONESTLY, you
already know all that you need to know to make that dream a
reality.
Now it's just a matter of putting some of what you already know
into action. Yes, some of what you know can become dated.
That's why it's critical that you put it into action now. You
need to apply what you've already learned to get your business
going. As things change, you need to read the industry
publications and news to keep current, but information is
growing exponentially... you'll never know it all.
You'll never be completely current, but you can't let that
paralyze you into inaction.
"Money likes people who act fast!" That's what my buddy, Dr.
Joe Vitale teaches. When he gets an idea, he acts upon it,
IMMEDIATELY. That's totally unlike the majority of (less
successful) people. They get an idea, and then they spend weeks,
perhaps even months, thinking of all of the reasons why it might
not work. Think it through, but don't over analyze! Don't
become a victim of paralysis by analysis.
While you're thinking about it, someone else is acting upon
"your" idea. Even if you introduce a similar product later, the
market usually remembers who did it first. Think about Coke,
Xerox, and Kleenex. They all have competitors, but they
dominate segments of their markets because they burned
themselves into their customers' consciousness, and were also
the first to introduce certain products! Yes, innovative
competitors, who responded to market conditions more deftly,
did out position them in some segments of their market, but
not before they made huge profits for a very long time.
As we look at those starting on-line businesses, and why they
don't move forward more often, the most common reason is
glaringly obvious. Usually they have too many choices.
Sometimes, when we have too many choices, we refuse to make
any choice. By default, we choose to do nothing. Out of fear of
making the wrong choice, and losing out on what's offered by the
other choices, we DON'T choose, and miss ALL of the
opportunities.
If the above describes your primary problem, here's the
solution....
Simply choose an option. If necessary, write them all on
pieces of paper, put the pieces in a bag, and then reach in and
pick out one! Narrow your options down to the top 3 to 5, put
them in the bag, and get started on the one that you draw first.
It's better just to prioritize based upon what needs to be done
first. However, the "bag system" works if you need a tool for
choosing ;-)
Another problem we sometimes encounter is - we don't act upon
knowledge because if it's something we think we already knew, we
assume everyone knows it, and therefore acting upon it will give
us no competitive advantage. Even if it is something you already
intuitively knew, look at whether or not others are using that
knowledge. If not, you will gain a competitive advantage by using
it.
An example of this is that I recently read a report on "how to
get a better than #1 position on Google and Yahoo overnight."
The report cost over $100 and was only 22 pages. When I buy
information, the value is based upon content rather than the thud
factor. Actually it's more valuable to me when I don't have to
wade through a lot of "fluff" to get to the few actionable
morsels in most documents that I read. Time is my most
precious commodity; it's probably yours too.
The report mentioned above showed exactly how that author
had achieve this incredible feat, explained why it worked, and
explained how I could do it too. The stumbling block was that the
information contained in the report made too much sense to me
intuitively. I had one of those "I already knew that!" moments.
However, when I asked myself if I'd actually effectively used
that knowledge that I though I already had, my answer was
"no." When I applied the knowledge, I achieved the desired
results :-)
The above example reminds us of something I often preach... the
money is not in the knowing, it's in the doing. Anytime I get
involved in explaining to a person with a "regular job" what I do
on-line they understand. When I explain that I take pieces of
information, compile them into ebooks or software, and then
charge people for the privilege of downloading it, their eye
light up. When I explain to them that they can do something
similar, they nod their heads... then they go back to doing a job
that they hate and never even try to break free of the rat race.
Knowing is not the same as doing. Knowing does not achieve
the same results as doing.
Fortunately, you're already different from the people mentioned
above. You've already decided to take responsibility for making
your life better. Now that you recognize what's probably holding
you back, you have only one thing to do. As the title of an
article by Tameka Sowder instructed, you simply need to " Put
Your Blinders On and Focus!" Do that now and 2005 will be
the most incredibly year of your life!
By the way....
If you're interested in the 22 page report that I considered
worth over $100, after reading about it, you can get a copy at:
http://www.profitautomation.com/app/adtrack.asp?AdID=111639
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