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Willie Crawford of The Real Secrets, invites you to reprint this article in your print publication, ezine, or on your website. This is a Free-Reprint article. The only requirements for publishing this article are:

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    Thank you for adhering to these four very simple rules.
    Why Your Network Marketing Efforts Are Failing
    Copyright 2004, Willie Crawford

    About once a week, I get someone struggling to build an
    on-line network marketing business come to me for advice.
    They want me to take a look at their website, and how they
    are doing business, and tell them WHAT they're doing wrong.
    They want suggestions on how to grow their business faster.
    
    Let's begin by acknowledging that network marketing is
    nothing new. It's just telling acquaintances and prospects
    about products and services that you use and like. This is
    something that you do everyday.  You enjoy sharing great
    discoveries with those you care about. The twist is that
    network marketing companies have formalized the referral
    system and compensates you for those referrals.
    
    
    There is something KEY in the above definition that points
    to the first reason many I advise are struggling.  Many people
    promote businesses that they don't honestly believe in.  They
    don't honestly believe that those whom they introduce to the
    opportunity will benefit. Therefore, it feels like a SCAM to them
    ... since it is, according to their OWN definition, a scam...
    and that very subtle message is conveyed in their every
    communication.
    
    People communicate on many different levels.  Our body
    language, and even our "tone" in our emails, says a lot more
    than most of us realize.  If you want to get scientific about
    it, we're electro-magnetic creature who do give off electrical
    vibrations that others can sense.  When you promote something
    that you don't honestly feel good promoting, you give off bad
    vibes... you produce bad karma that others pick up on.
    
    Have you ever noticed that some people "make the hair on the
    back of your neck stand up?"  You're picking up and responding
    physically to a very powerful communication.  Don't ignore it!
    
    
    The simple solution to the whole problem described above is to
    not promote anything (whether it's network marketing or using
    other methods of marketing) that doesn't positively impact
    everyone concerned!  There are a lot of great products and
    services out there that do just that. I'll share with you a
    personal example...
    
    If you've read my background, you'll know that I am a literal
    welfare to riches success story. I grew up so poor that at times
    we'd run out of kerosene to heat the house in the winter, and
    we'd go without heat until our next government subsistence
    check arrived. Growing up in that environment with my
    grandmother and two younger brothers, I didn't learn proper
    money management. I had no role models!
    
    Naturally, when I discovered an on-line service that taught me
    that missing skill, and prevented me from squandering my
    growing wealth, I eagerly shared this with others that I knew
    needed this critical knowledge. There are so many people who
    don't know how to make money work FOR them. I now feel very
    good sharing that knowledge with others from my website at:
    http://www.eliteteammarketing.com/81309/
    
    Take a few minutes and study that website! It's incredibly
    well-structured and works great. It doesn't have any of the
    problems I see with the websites that my clients struggle with.
    
    
    If you have any of these common problems on your website
    you need to correct them immediately. If you can't correct them,
    then you need to build you own website rather than using the
    company-provided website. If the company won't let you create
    your own site, then you need to find another company since the
    one you're with is PREVENTING you from succeeding.  Here
    are the common website errors we observe:
    
    1)  No clear explanation of what the website or business is
     about.  Internet surfers are very impatient and if they can't
     figure out what the site's about in a few seconds, many will
     simply click away.
    
    2)  Forms asking for contact information without telling them
     what you're going to do with their information. People aren't
     going to give you their phone number and address, or even
     email address unless they know that they're only going to
     get information they want to receive.  You have to sell them
     on the value - the "What's In It For Me?" -   of having you
     follow up with them. You also have to assure them that you
     respect and will protect their private data.
    
     People understand that you're asking for their contact
     information so that you can follow-up. Clearly tell them how
     you're going to follow-up and why they want you to do this.
     Explain precisely what benefit is in it for them?
    
    3)  No indication of who, or WHAT, is behind the site. Your
     website should have very clear contact information on it. A
     name, email address, phone number, and if practical a
     physical address should be on the site.  Letting people see
     that there is a real person behind the site is what builds that
     essential trust.  A photo on the site further builds the
     connection and lets them see that a real, ordinary person
     runs the business.
    
    4)  Proof that what the site says is true. Your making a
     statement does not provide proof. Others saying it, does provide
     some "proof."  So you need testimonials and statements from a
     variety of people verifying and validating all of your
     assertions. These testimonials should have name, company, city
     and state, website url, etc. Vague testimonials with only a set 
     of initials merely create suspicion.  A testimonial with a photo 
     is even more credible.
    
    5)  An understandable explanation of the compensation
     plan.  I'm a college graduate with about 20 years of FORMAL
     schooling.  Many of the websites that I read leave me totally
     CLULESS as to how I would get paid and how much.  If your
     explanation or illustrations of your "payment plan" leave
     people confused, it will also leave them unsure.  This is
     another area where,  if the company provided website doesn't
     "cut it," then you need to create you own.
    
    
    Take another look at how clearly things are explained at:
    http://www.eliteteammarketing.com/81309/
    Study this business model. It was put together by a very
    brilliant friend from Indonesia. It works so well that she is
    frequently featured on television, in magazines and newspapers
    as the COUNTRY'S foremost Internet business expert.
    
    After you've looked at the company, product or service, and
    website, then you need to look at your follow-up. This is one
    of those things that the Internet allows you to do easier by
    allowing you to automate much of it. Autoresponders are
    my favorite tool there, although not the only one.
    
    You also need to incorporate email, chat, an interactive website,
    and YES even using the phone.  Do all of these things right
    and your business is guaranteed to succeed. Do many of these
    things wrong, and it's guaranteed to fail.
    
    Use the tips in this article as a checklist - today. Just do a
    point-by-point review. It's critical to your business survival!
    For some, it will clearly show why your network marketing 
    efforts are failing! 
    

    Willie Crawford has been teaching others how to build successful on-line businesses since late 1996. Frequently featured in radio, magazine and newspaper articles and interviews, Willie shares exclusive recordings from tele-seminars and brainstorming sessions, useful ebooks, software, and reprint rights at his exclusive membership site. Visit: http://TheRealSecrets.com




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