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Why Your Network Marketing Efforts Are Failing
Copyright (c) 2004-2023 Willie Crawford
About once a week, I get someone struggling to build an on-line network marketing business come to me for advice. They want me to take a look at their website, and how they are doing business, and tell them WHAT they're doing wrong. They want suggestions on how to grow their business faster.
Let's begin by acknowledging that network marketing is nothing new. It's just telling acquaintances and prospects about products and services that you use and like. This is something that you do everyday. You enjoy sharing great discoveries with those you care about. The twist is that network marketing companies have formalized the referral system and compensates you for those referrals.
There is something KEY in the above definition that points to the first reason many I advise are struggling. Many people promote businesses that they don't honestly believe in. They don't honestly believe that those whom they introduce to the opportunity will benefit. Therefore, it feels like a SCAM to them ... since it is, according to their OWN definition, a scam... and that very subtle message is conveyed in their every communication.
People communicate on many different levels. Our body language, and even our "tone" in our emails, says a lot more than most of us realize. If you want to get scientific about it, we're electro-magnetic creature who do give off electrical vibrations that others can sense. When you promote something that you don't honestly feel good promoting, you give off bad vibes... you produce bad karma that others pick up on.
Have you ever noticed that some people "make the hair on the back of your neck stand up?" You're picking up and responding physically to a very powerful communication. Don't ignore it!
The simple solution to the whole problem described above is to not promote anything (whether it's network marketing or using other methods of marketing) that doesn't positively impact everyone concerned! There are a lot of great products and services out there that do just that. I'll share with you a personal example...
If you've read my background, you'll know that I am a literal welfare to riches success story. I grew up so poor that at times we'd run out of kerosene to heat the house in the winter, and we'd go without heat until our next government subsistence check arrived. Growing up in that environment with my grandmother and two younger brothers, I didn't learn proper money management. I had no role models!
Naturally, when I discovered an on-line service that taught me that missing skill, and prevented me from squandering my growing wealth, I eagerly shared this with others that I knew needed this critical knowledge. There are so many people who don't know how to make money work FOR them. I now feel very good sharing that knowledge with others from my website at: http://www.eliteteammarketing.com/81309/
Take a few minutes and study that website! It's incredibly well-structured and works great. It doesn't have any of the problems I see with the websites that my clients struggle with.
If you have any of these common problems on your website you need to correct them immediately. If you can't correct them, then you need to build you own website rather than using the company-provided website. If the company won't let you create your own site, then you need to find another company since the one you're with is PREVENTING you from succeeding. Here are the common website errors we observe:
1) No clear explanation of what the website or business is about. Internet surfers are very impatient and if they can't figure out what the site's about in a few seconds, many will simply click away.
2) Forms asking for contact information without telling them what you're going to do with their information. People aren't going to give you their phone number and address, or even email address unless they know that they're only going to get information they want to receive. You have to sell them on the value - the "What's In It For Me?" - of having you follow up with them. You also have to assure them that you respect and will protect their private data.
People understand that you're asking for their contact information so that you can follow-up. Clearly tell them how you're going to follow-up and why they want you to do this. Explain precisely what benefit is in it for them?
3) No indication of who, or WHAT, is behind the site. Your website should have very clear contact information on it. A name, email address, phone number, and if practical a physical address should be on the site. Letting people see that there is a real person behind the site is what builds that essential trust. A photo on the site further builds the connection and lets them see that a real, ordinary person runs the business.
4) Proof that what the site says is true. Your making a statement does not provide proof. Others saying it, does provide some "proof." So you need testimonials and statements from a variety of people verifying and validating all of your assertions. These testimonials should have name, company, city and state, website url, etc. Vague testimonials with only a set of initials merely create suspicion. A testimonial with a photo is even more credible.
5) An understandable explanation of the compensation plan. I'm a college graduate with about 20 years of FORMAL schooling. Many of the websites that I read leave me totally CLULESS as to how I would get paid and how much. If your explanation or illustrations of your "payment plan" leave people confused, it will also leave them unsure. This is another area where, if the company provided website doesn't "cut it," then you need to create you own.
Take another look at how clearly things are explained at: http://www.eliteteammarketing.com/81309/
Study this business model. It was put together by a very brilliant friend from Indonesia. It works so well that she is frequently featured on television, in magazines and newspapers as the COUNTRY'S foremost Internet business expert.
After you've looked at the company, product or service, and website, then you need to look at your follow-up. This is one of those things that the Internet allows you to do easier by allowing you to automate much of it. Autoresponders are my favorite tool there, although not the only one.
You also need to incorporate email, chat, an interactive website, and YES even using the phone. Do all of these things right and your business is guaranteed to succeed. Do many of these things wrong, and it's guaranteed to fail.
Use the tips in this article as a checklist - today. Just do a point-by-point review. It's critical to your business survival! For some, it will clearly show why your network marketing efforts are failing!
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Willie Crawford has been teaching others how to build successful
on-line businesses since late 1996. Frequently featured in radio,
magazine and newspaper articles and interviews, Willie shares
exclusive recordings from tele-seminars and brainstorming
sessions, useful ebooks, software, and reprint rights at his
exclusive membership site. Visit: http://TheRealSecrets.com
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Top-Level Category: Articles
10 Most Recent Articles Written by Willie Crawford
How To Have An Endless Stream Of Highly Qualified Free Leads (Part 2)
Written by: Willie Crawford |
Distributed: 2011-07-26 |
Word Count: 854 |
Page Views: 5272
| Votes: 3 |
Rating: 0.33
In part-1, I mentioned how to publish on Kindle to create
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Distributed: 2011-07-24 |
Word Count: 675 |
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Do you dream of having so many customers that you can be
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Distributed: 2010-11-02 |
Word Count: 897 |
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| Votes: 5 |
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As I'm sure that you realize, not all online marketing
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Distributed: 2010-10-28 |
Word Count: 1200 |
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| Votes: 6 |
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All online marketers eventually realize that a steady flow
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Word Count: 373 |
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| Votes: 6 |
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Written by: Willie Crawford |
Distributed: 2010-04-13 |
Word Count: 1456 |
Page Views: 5202
| Votes: 4 |
Rating: 2.75
When I'm being introduced at seminars and tele-events, the
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Written by: Willie Crawford |
Distributed: 2010-03-15 |
Word Count: 676 |
Page Views: 4971
| Votes: 5 |
Rating: 0.40
Many of us go out and buy some of the best software and
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Written by: Willie Crawford |
Distributed: 2010-03-10 |
Word Count: 885 |
Page Views: 5612
| Votes: 5 |
Rating: 1.20
In 2008, I wrote an ebook that revealed my most effective
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Distributed: 2010-02-09 |
Word Count: 921 |
Page Views: 5077
| Votes: 5 |
Rating: 1.20
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Written by: Willie Crawford |
Distributed: 2010-02-02 |
Word Count: 722 |
Page Views: 4592
| Votes: 2 |
Rating: 0.50
One of the topics that all of us online business people are
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Word Count: 595 |
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If you want to have a party that everyone will be talking about
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Distributed: 2006-05-11 |
Word Count: 840 |
Page Views: 5363
| Votes: 17 |
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You are thinking about purchasing real estate. However, you are
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1569 Unique Ways To Get A Free Lunch
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Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 3624
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Everywhere you turn - T.V., Radio, magazines, or the Internet,
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Page Views: 5158
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| Votes: 3 |
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Pain between the shoulder blades, or any pain for that matter,
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Page Views: 13809
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When did Americans stop taking responsibility for their own
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Word Count: 0 |
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Women since time immemorial have always looked for ways to
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Word Count: 0 |
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| Votes: 3 |
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Distributed: 2006-02-24 |
Word Count: 0 |
Page Views: 6031
| Votes: 4 |
Rating: 1.25
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Written by: Wesley Berry, AAF |
Distributed: 2008-02-20 |
Word Count: 486 |
Page Views: 5927
| Votes: 17 |
Rating: 2.24
Dads everywhere have Sonora Smart Dodd to thank for getting
Father's Day started. In 1909, Sonora sat in a church in Spokane,
Washington listening to a sermon expounding on the virtues of
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her own father was since it was he who raised her after the death
of her mother.
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Written by: Bill Platt |
Distributed: 2004-05-03 |
Word Count: 0 |
Page Views: 5650
| Votes: 2 |
Rating: 0.50
Sell yourself, not your products or services. The point we
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marketplace.
Building your Credit to get a Mortgage
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 840 |
Page Views: 5363
| Votes: 17 |
Rating: 2.24
You are thinking about purchasing real estate. However, you are
not sure if your credit is good enough to get a mortgage. There
are things that you can do to build your credit so that it is
worthy of any mortgage that may interest you.
7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 563 |
Page Views: 5305
| Votes: 11 |
Rating: 1.36
If you want to have a party that everyone will be talking about
for days and years later, hire a good DJ to run your music and
light show. Hiring a DJ can actually be fun. Just follow these
simple tips, and you are sure to have a fabulous DJ for your
party.
Highest Ranked "" Articles
Finding the Adventure in Travel Again
Written by: Helen Bergstein |
Distributed: 2006-05-11 |
Word Count: 718 |
Page Views: 4397
| Votes: 14 |
Rating: 2.64
If you want to experience adventure at every level of your next
trip, you need to go beyond the usual resorts and places to stay.
If you're like most travelers, personal safety remains a priority,
especially in today's world. A growing number of savvy travelers
have found the perfect balance between adventure and comfort.
Freedom- or Burden of Choice?
Written by: Patsi Krakoff |
Distributed: 2004-09-30 |
Word Count: 0 |
Page Views: 1100
| Votes: 7 |
Rating: 2.57
Everyday decisions have become increasingly complex due to the
overwhelming abundance of choice with which we are presented.
A trip to a typical supermarket reveals enormous choices such
as 85 different crackers, 285 types of cookies, 230 varieties
of canned soup, 80 different pain relievers, and 360 kinds of
shampoo. Does this improve the quality of our lives?
Building your Credit to get a Mortgage
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 840 |
Page Views: 5363
| Votes: 17 |
Rating: 2.24
You are thinking about purchasing real estate. However, you are
not sure if your credit is good enough to get a mortgage. There
are things that you can do to build your credit so that it is
worthy of any mortgage that may interest you.
Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF |
Distributed: 2008-02-20 |
Word Count: 486 |
Page Views: 5927
| Votes: 17 |
Rating: 2.24
Dads everywhere have Sonora Smart Dodd to thank for getting
Father's Day started. In 1909, Sonora sat in a church in Spokane,
Washington listening to a sermon expounding on the virtues of
motherhood. But, as she sat there, she thought about how special
her own father was since it was he who raised her after the death
of her mother.
Testimonials and Reviews Increase Your Real Sales Potential
Written by: Bill Platt |
Distributed: 2006-02-10 |
Word Count: 0 |
Page Views: 2934
| Votes: 9 |
Rating: 2.00
The one essential ingredient for online success in
any endeavor is gaining your prospect's trust.
7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 563 |
Page Views: 5305
| Votes: 11 |
Rating: 1.36
If you want to have a party that everyone will be talking about
for days and years later, hire a good DJ to run your music and
light show. Hiring a DJ can actually be fun. Just follow these
simple tips, and you are sure to have a fabulous DJ for your
party.
Ann Arbor, MI Offers A Lot Of Year-Around Family Fun
Written by: Jeb Maxwell |
Distributed: 2010-01-20 |
Word Count: 595 |
Page Views: 4757
| Votes: 8 |
Rating: 1.25
Ann Arbor, Michigan is the home of the University of Michigan, a
leading institution of higher education. Ann Arbor is a wonderful
place to visit. The University is co-mingled with the city and
greatly expands the cultural places and events available in the
area.
How to Decorate Your Home on EBay
Written by: Pamela Cole Harris |
Distributed: 2005-09-14 |
Word Count: 0 |
Page Views: 2162
| Votes: 5 |
Rating: 1.20
If you are on a budget (and who isn’t?), a wonderful place for
find home decorating accessories is auction sites like eBay. But
before you go a’baying, here is some advice...
The "Proprietary Blend" Nutritional Supplement
Written by: Will Brink |
Distributed: 2006-02-10 |
Word Count: 0 |
Page Views: 3514
| Votes: 5 |
Rating: 0.60
In a nut shell, I went onto cover each of these common marketing
terms that are used to sell supplements to unwitting consumers
and explained each in detail as to what I view as their common
misuse within the market place.
Brink's Unified Theory of Nutrition
Written by: Will Brink |
Distributed: 2006-02-24 |
Word Count: 0 |
Page Views: 2324
| Votes: 5 |
Rating: 0.60
Regardless of the topic, a unified theory, seeks to explain
seemingly incompatible aspects of various theories. In this
article I attempt to unify seemingly incompatible or opposing
views regarding nutrition, namely, what is probably the longest
running debate in the nutritional sciences: calories vs. macro
nutrients.
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