Internet businesses are springing up daily. Many first time
entrepreneurs are lured by the ease with which a business
can be started online and the dream of fast riches.
 
The world of online business has fulfilled the dreams of
many an entrepreneur, but for many more it's become the
"Boulevard Of Broken Dreams."
 
Why is that?
 
Why have the dreams of so many new business owners become
nightmares, while others seem to strive effortlessly?
 
That question haunted me for years. I would make a couple
of dollars and then hit a brick wall.
 
What was I doing wrong?
 
I finally realized, it wasn't what I was doing. It was what
I wasn't doing.
 
There are three key factors necessary to succeed in
business online or off. I call them the "three keys of
business success."
 
Once I started following the "The Three Keys" sales came
easier and running my online venture became less stressful.
 
Successful entrepreneurs follow these three rules. Some do
it consciously, others do it naturally.
 
So what are the three keys of success?
 
1. Knowledge
 
Your starting point on the road to success is knowledge.
You have to begin a study program. You must learn as much
as you can about your product or service.
 
You also have to begin a never ending study of how to
market and promote your product.
 
You have to learn in order to earn. As your knowledge
increases, so will your confidence.
 
2. War Chest
 
The second step on the road to success is to evaluate your
war chest.
 
How much money do you have to invest in your business?
 
Don't use money you need for maintaining your lifestyle.
Use money you won't miss.
 
Once you start dipping into money you need for everyday
expenses, the fear of loss will color your decisions.
 
Scared money never wins!
 
What if you don't have money you can afford to lose?
 
You have to spend your time.
 
Periodically evaluate your war chest and decide whether to
spend your money or your time.
 
3. Marketing Plan
 
The final "key" is your marketing plan. You have to develop
a systematic plan of marketing and promoting your business.
 
Your marketing plan will be determined by your knowledge
and capital.
 
Having a system will take the guess work out of building
your business. You won't have to agonize over every
decision.
 
You'll be able to "pull the trigger."
 
Your marketing plan is your road map to success.
 
Build you knowledge base, evaluate your capital and develop
your marketing plan.
 
You've been given the "Keys." Its up to you whether or not
you use them.
 

Wishing You Success,
John Colanzi