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You hate my product? Great! (Turning Negatives into Positives)
Copyright 2004, Keith Bryan
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Over the course of time there's a lot of valuable lessons I've
learned about business. One of the most important is WHO to
take business advice from. Should you listen to your fans?
How about your family? My advice is..... always listen to
your critics!
No matter what business you are in there are always going to
be three kinds of people associated with you.
1. People that love your product/service
2. People that think you are "ok"
3. and people that think you are the worst thing on the
planet
While I love to get mail from my fans telling me how great I
am, if I had to pick just one of these groups to get feedback
from it would undoubtedly be #3. Why? Because they will tell
you the truth. They say all the things that you don't want to
hear..... which is everything you need in order to improve!
If you plan on running a great business you NEED people to tell
you what you're doing wrong. As much as it might hurt the ego
to have anything negative said about your business, chances are,
if they are thinking it there are others just like them out
there that never told you.
These people will tell you many important details you may never
get elsewhere like......
Why they don't like your product / service.....
What you could do to make them like it....
Other services like yours that are "better"
That you are a bad person and they don't like you
With the exception of that last one these are things every
business owner would love to know. This brings me to my next
point.
Don't listen to people that target YOU, only the ones that have
something valuably negative to say about your business. Here
are two sample comments..... both negative but only one will
cause me to think......
1. "You obviously have no talent..... my third grade kid could
do that better!"
2. "Your product seemed to crash every time I tried to use it.
Not to mention the colors were horrible! I will never buy
from you again!"
The first comment will cause one reaction....... Delete! The
second statement, although also negative, identifies the reason
that the customer was unhappy with the service they received.
This is the kind of e-mail I hope to get! Believe me........
you want to know WHY people don't like your product.
The next step is to take all these comments and find any common
theme. If several people have the same complaint it's probably
something you want to look into fixing. Keep in mind that no
matter how great it is, there will always be someone that
doesn't like it. This is why you should try to focus on the
common dissatisfactions from your customers (or non customers).
I think you get the idea. The point is..... When you get an
e-mail that is negative, turn it into a positive! Turn your
weaknesses into your strengths and watch you business grow
from it.
Good luck!
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The article on this page is Copyright © 2004, Keith Bryan
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Article Marketing Tips:
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- Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
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