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Why T-Shirts are Better Than PPC
Copyright 2004, Bill Broadbent
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Many people are spending the cost of a good t-shirt just to
get a few clicks.
For as little as $3.50 to $5.00, you can get a white cotton
t-shirt with your ad on it.
A good t-shirt can do a lot for your company.
The person you give the shirt to will be greatly impacted by
your message. They'll feel a true connection to your company.
They will become a valuable spokesperson willing to endorse
your company to anyone that asks.
Their immediate friends and family will be inundated with
ad impressions every day the t-shirt is worn. Inquiries and
curiosities will be answered by the t-shirt wearer - a true
believer, an unpaid salesperson for your company.
In addition, hundreds, and even thousands of people, will be
exposed to your ad during the normal course of the day when
your company sponsor is proudly wearing your t-shirt.
And, talk about added value! The way you give away your t-shirts
can be very creative and make your new sponsor feel great about
getting the t-shirts. Using contests, drawings or as gifts of
appreciation, these are just a few ways to use the t-shirts to
your advantage by making your new sponsor feel good about being
chosen to receive a free t-shirt.
Good T-Shirts can last years, even a decade or two in some cases.
Your investment in this type of advertising does not expire when
your visitor clicks away from your site to surf others. It lasts
for years and affects many people intimately. It's a great
advertising medium.
To get the best value in buying t-shirts, post your project here
and get bids from multiple manufacturers to produce it for you.
http://www.CustomT-Shirts.Info
Create a cool t-shirt and people will seek you out and ask for
your advertisement.
That's powerful advertising.
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The article on this page is Copyright © 2004, Bill Broadbent
You are not required to show the creative commons license notice when you reprint this work.

This work is licensed under a Creative Commons License.
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Article Marketing Tips:
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- Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
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