It's no secret that people are jumping on the Internet to find
quality content. The Top Yahoo! and Google News Searches for
2005* alone show that surfers are interested in a variety of
topics; Janet Jackson, Hurricane Katrina, tsunami, Xbox 360,
Brad Pitt, Michael Jackson, American Idol, Britney Spears,
Angelina Jolie, Harry Potter and more.
However, a constant dilemma for websites is to keep up with
quality content control. How to get traffic to sites with
credible information that will not only bring traffic but also
revenue to keep the company – and site - in the black is a
major concern.
"Content site publishers need good, quality content VERY badly,
and now we are giving content creators the tools to give
publishers exactly what they need," said Jack Humphrey, managing
partner in the exclusive Content Desk Charter Members publishing
group and Content Propulsion Lab partner.
And Humphrey's toolbox for quality content includes a focus on
four main tools, all encompassed in a membership site:
1. Community – A focus on community invites members to share
ideas & industry news, network, give and get feedback, & help
each other on a member forum, adding an interactive dimension.
Too many other content programs focus only on tools.
2. Learning – Instruction via multiple methods; audio, video,
text, workshops, webinars, etc. helps more people get the most
out of content creation and syndication. Not everyone learns the
same.
3. Technology – Instead of purchasing a software that will become
outdated, why not join a group and subscribe to a "team" effort.
Let the membership site worry about software updates, tech issues
and keeping up with the latest search engine and other Internet
changes while you focus on your production.
4. Profits – Lots of membership sites offering tools generally
include a User or Help Guide. That's it. Why not be part of a
team effort instead? An ideal model is one where profit is the
name of the game across the board & a main focus in training
efforts; i.e. a great return on investment (ROI), where the
membership site helps members profit with more links, traffic,
search engine positioning and sales.
Humphrey's Content Desk (CD) is an Internet content syndication
center and a source of high-quality, targeted content for
webmasters with a group of professional content site network
publishers. His CD recently announced the opening of its new
cousin site, Content Propulsion Lab (CPL), the epicenter for
website owners, writers, creative people, PR specialists, and
marketing experts who want easy tools and expert training all
in one place to dominate today's Internet's "New Media."
"New Media" marketing deals with high quality content creation
methods along with mass syndication of that content in order
to drive traffic, branding, credibility, and sales through the
roof... in any niche" explained Humphrey. "Podcasting, massive
article syndication networks, streaming audio and video, and RSS
combine to create a marketing science that is just coming into
play in a big way on the web."
Unlike Content Desk's exclusive Charter Member site that caps
membership at 400, Content Propulsion Lab has no limit to the
number of members accepted. During the official launch, new sign
ups will receive $30 off their monthly membership fee. After the
first 150 early bird spots are sold, the price goes up.
CPL Partners with Jack Humphrey include Mark Braunstein, Peter
Lenkefi, Willie Crawford and Diana Barnum.
To learn more about Content Desk and check on the availability of
limited openings at their exclusive Content Site Builder, visit
http://presssuccess.com/csb . To learn more about creating and
syndicating your content, visit Content Propulsion Lab at
http://presssuccess.com/cpl . Email: support@contentdesk.com
for help.
* "The Year in Search: A 2005 Review," By Enid Burns, clickz.com
(Dec. 2005).
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