There are two types of visitors that come to your web site,
targeted and non-targeted.

Both can lead to sales, however they should NOT be treated
the same.

Targeted visitors are people that have either found your
site through a search they conducted, have clicked on a
link from another web site, or have clicked on a link in an
ad you placed or article you wrote. These are visitors that
already have some idea of what your site offers and have
come to look for more information.

Non-targeted visitors come from guaranteed hits purchases,
surf for hits or pop-under exchange programs, and other
similar methods. These visitors are seeing your site
without prior knowledge as to what your site is all about.

Non targeted visitors are just as viable potential
customers if you recognize that they must be treated
differently.

SETTING UP FOR NON-TARGETED VISITORS

At this time I'd like you to seriously consider setting up
a special page on your site for non-targeted hits. Other
visitors that come to your site through advertising are
already giving you their attention and will be looking for
whatever it was about your ad that attracted them. They are
already a step ahead of non-targeted visitors.

With non-targeted visitors, you must GRAB their attention
just the same as you grab people's attention with your
advertising.

The goal with your special page is to give people a reason
to stick around and visit the rest of your site, NOT to
start them into the sales process, at least not in the same
manner. Remember, at this point you are just a pop-up or an
extra site to what they are already doing in most cases.

Write your special page for non-targeted visitors much like
you write a classified ad. Use an ATTENTION grabbing
headline followed by a reason why they should give you
their INTEREST. Then create a DESIRE for them to know more
about you, and an ACTION for them to take that leads into
the rest of your site.

Do those words sound familiar? Attention, Interest, Desire,
Action? AIDA is the popular formula for writing classified ads.

START GENERAL

You never know what a non-targeted visitor might be doing
before they run across your site. If they are searching for
information on ezine publishing and all of a sudden your
site on fine tuning meta tag keywords comes up, they will
click your site down immediately thinking they had
mistakenly gone in the wrong direction.

However, if your headline is more general, you'll be more
likely to lead them in for a closer look as they will
believe it has something to do with what IS already on
their mind. A headline such as, "Discover how you can
improve the chances of your site being seen!" can relate
to anyone in business on the Internet. From there, you
interest them in learning more about how fine tuning their
meta tag keywords will improve the chances of their site
being seen, AFTER you already have their attention.

KEEP IT SHORT AND POINTED

Remember to keep all of the elements of AIDA in the first
screen shot on your web page. By this I mean what will be
seen by site visitors without having to scroll down. Some
pop-under programs don't open full size windows either, so
get to the point fast, essentially one or two short
paragraphs for each of the AIDA elements.

Now obviously that would lead to a VERY short web page.
However, just because you cover everything briefly in a
few lines first doesn't mean you can't then expand on those
topics. Get it out quick so it can all be taken in on one
glance, then go into further details for those that have
decided to give you their attention.

>From there, either lead directly into your main information
or link them to other pages on your site.

When creating a special page for non-targeted visitors, do
it with only ONE goal in mind, leading them to the next
step. The next step may be to continue reading further down
the page where your sales copy is, or clicking to another
page on your site, or merely subscribing to your ezine.
Whatever it is, focus on that one thing and give them a
reason to take that action.

ONE LAST THING

Whatever you do, make your page fast loading! Don't use a
bunch of large graphics and five miles of text that takes
15 seconds to load up. You'll lose a lot of people this
way. Keep it simple so your headline literally pops right
up and commands attention. Don't add pop-up windows to your
page either. This will only confuse things and draw
attention away from your main point.

Guaranteed hits and Free hits programs can make a
difference for your business if you target them the right
way. Like anything, it just takes the right strategy and a
little planning. Once you get set up correctly, it can open
a whole new aspect for promoting your business.