Need some ideas to kick-start your sales? Or maybe you’re looking
to increase them or add some pizzazz to your campaigns? Try some
of these ideas!

1. Make your reader visualize they have already bought your
product in your ad. Tell them what results they have gotten and
how it makes them feel. They'll already become emotionally
attached before they buy.

2. Turn your ad into an article. It could be a story, or how-to
article. This will lead them into your ad without them knowing
it's an ad. They'll already be interested when they get to your
sales pitch.

3. Make sure you show your reader that they are getting a
bargain. Tell them the usual price you sell your product for is
$99. Then tell them if they order today they can buy it for
$69.95.

4. Direct your ad headline to your target audience. Your readers
will feel important and belong to a select group of people who
buy your product. For example; "Attention! Accountants, Discover
A New Way To Increase Your Client Base!"

5. Tell your reader how fast they can receive your product or
service in your ad. Their buying decision may be based on how
fast they can receive your product. They may need it by a certain
deadline.

6. Use bullets to highlight your product or services benefits.
Benefits are the key to selling anything, make them standout in
your ad. You can use dots, dashes, or circles to highlight them.
Learn lots more tips from correspondence courses at American
Writers and Artists Institute; then get some help putting what you
learn to use: http://www.presssuccess.com/specialty.html

7. Give a money back guarantee that surpasses a normal one.
Instead of the normal timed guarantee, give them extra back. Tell
them they can keep the free bonus. Add their bonuses right in
your site's shopping cart. Get ideas for shopping cart set up, with
a 30-day trial, plus some product subscriptions sites offer product
you can sell by visiting:
http://www.presssuccess.com/specialtyB.html

8. Tell your reader they'll receive surprise bonuses. Raise your
reader's curiosity and make them want to buy, so they can find
out what the surprise bonuses are.

9. Let your reader know this specific package will not be offered
again. You must create urgency so people buy now. Package your
products and services up with something new each month to offer
variety and a reason to invite prospects, clients and new site
visitors to take a look. For example, add new content from an
affordable monthly ebook wholesaler who offers two new ebooks
each month complete with their own web pages with content and
graphics for a quick, simple, professional choice. Get more ideas
here: http://www.presssuccess.com/specialtyB.html

10. Give readers a couple tips in your ad copy that will help them with
their problems. This will give your business credibility and gain
your readers’ trust to buy your products or services.


No need to reinvent the wheel, either. Get affordable help
along the way. Take your cyber-tour today and check out the Work
Stations at: www.movingaheadcommunications.com . And you’ll find
that help is as simple as ABC! 

By Diana Barnum, president of 
http://movingaheadcommunications.com   and CEO of 
http://ohiohelp.net  . For more help with marketing, public 
relations and writing, email mailto:diana@ohiohelp.net or call: 
(614) 529-9459.